Rascasse Audience Intelligence

Ryanair Target Market in United States

A data profile of the people who buy, follow and care about Ryanair in United States — modelled from more than twelve digital signal sources. Ryanair has an estimated audience of 1,302,884 people in United States.

#36among Airline in United States#2020among Brand in United States#1487in Travel & Leisure

The average Ryanair fan in United States is 35.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Modeling agency, Hakeem Jeffries, Nigeria, with strongest over-indexing on Modeling agency (15.31× the country average).

Demographically, the Ryanair audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ryanair fan in United States is balanced, around 35.4 years old, with strong Mindfulness tendencies and a notable affinity for Modeling agency.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ryanair profile in United States.

Audience size
1.3M
in United States
Gender
52.2%♀
47.8% male
Age
35.4
average years
Country rank
#19680
Brand in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ryanair

52.2% are female, 47.8% are male, average age 35.4.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Ryanair audience in United States
MetricValue
Female52.2%
Male47.8%
Average age35.4
Estimated audience size1,302,884
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Ryanair audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Ryanair audience comes from United States.

Worldwide audience distribution share by country for Ryanair
CountryShare
Italy11.8%
United Kingdom11.7%
Germany11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ryanair audience in United States is strongest.

Fig. 05

Top regions by affinity

Ryanair customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K3.20×
02New York~200K2.08×
03Massachusetts~50K1.76×
04Florida~100K1.54×
05New Jersey~50K1.45×
06Connecticut~20K1.43×
07Alaska~4K1.41×
08California~200K1.34×
09Colorado~30K1.31×
10Washington~30K1.28×
11Illinois~60K1.27×
12Virginia~40K1.17×
13Rhode Island~5K1.17×
14Maine~5K1.13×
15Vermont~3K1.13×
16New Hampshire~6K1.10×
17Hawaii~6K1.05×
18Maryland~20K1.02×
19Georgia~40K1.01×
20Wyoming~2K0.99×
21Oregon~10K0.98×
22Texas~100K0.97×
23Utah~10K0.94×
24Kansas~9K0.90×
25Arizona~20K0.89×
26Minnesota~20K0.89×
27North Carolina~30K0.87×
28Pennsylvania~40K0.86×
29Nevada~10K0.86×
30Montana~3K0.86×
31Delaware~3K0.85×
32South Carolina~20K0.81×
33Idaho~5K0.81×
34Tennessee~20K0.80×
35Wisconsin~20K0.78×
36Missouri~20K0.76×
37Michigan~30K0.75×
38Indiana~20K0.75×
39Louisiana~10K0.74×
40New Mexico~5K0.74×
41South Dakota~2K0.72×
42Ohio~30K0.71×
43Nebraska~4K0.67×
44Kentucky~10K0.65×
45Iowa~7K0.65×
46West Virginia~4K0.62×
47Alabama~10K0.60×
48Oklahoma~9K0.60×
49Arkansas~7K0.60×
50Mississippi~6K0.57×
Fig. 06

Affinity by region

Affinity by region — Ryanair, United States
0.57×1.00×3.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ryanair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ryanair audience
#·InterestCategoryAffinity×
01DubaiTravel & Leisure20.00×
02Southern AfricaTravel & Leisure19.88×
03Equine therapyHealth19.52×
04New YorkTravel & Leisure18.90×
05East AfricaTravel & Leisure18.89×
06Saatchi GalleryArts & Culture18.72×
07Greater Toronto AreaTravel & Leisure18.70×
08OUTDOOR ADVENTUREGames18.68×
09Quintana RooTravel & Leisure17.78×
10Hakeem JeffriesPolitics & Society17.37×
11Macro photographyArts & Culture15.92×
12Modeling agencyFashion & Accessoires15.31×
13Hawaiian IslandsTravel & Leisure15.12×
14AustriaTravel & Leisure14.97×
15IcelandTravel & Leisure14.84×
16Rate of returnBusiness & Career14.24×
17NigeriaTravel & Leisure12.49×
18UkraineTravel & Leisure11.63×
19Fitness and figure competitionSports10.27×
20Mediterranean SeaTravel & Leisure10.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ryanair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ryanair audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.82×
Design AffinityPREMIUM3.13×
TravellingTHRILL2.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ryanair audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
Convenience OrientationPREMIUM0.82×
Price SensitivityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ryanair's target market in United States?

Ryanair's target market in United States covers an estimated 1,302,884 people, concentrated in California and New York.

02

What is the gender split and age of Ryanair customers?

52.2% of the Ryanair audience are female, 47.8% are male, with an average age of 35.4 years.

03

Which brands do Ryanair fans like most?

Ryanair fans show strongest brand affinity for Modeling agency (15.31×), Hakeem Jeffries (17.37×), and Nigeria (12.49×) over the country average.

04

Where do Ryanair fans live in United States?

Ryanair fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ryanair fans also like?

Beyond Ryanair itself, the audience over-indexes on Hakeem Jeffries (17.37×), Nigeria (12.49×), Dubai (20×), and Equine therapy (19.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Ryanair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ryanair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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