Ryanair Audience in United States

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Ryanair has an estimated audience of 1,308,477 people in United States. 52.2% are female, 47.8% are male, average age 35.4. Top regions: California, New York, Florida. Top brand affinities: Modeling agency, Nigeria, Dubai, Equine therapy, East Africa.

The average Ryanair fan in United States is 35.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Modeling agency, Nigeria, Dubai, with strongest over-indexing on Modeling agency (15.31× the country average). Demographically, the Ryanair audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Ryanair fans

Demographic split for Ryanair audience in United States
MetricValue
Female52.2%
Male47.8%
Average age35.4
Estimated audience size1,308,477

Audience persona

The typical Ryanair fan in United States is balanced, around 35.4 years old, with strong Travelling tendencies and a notable affinity for Modeling agency.

Top regions in United States

Top regions ranked by reach for Ryanair in United States
RegionReachAffinity
California212,7401.48×
New York159,5922.18×
Florida135,8681.53×
Texas111,2200.99×
Illinois59,2491.36×
New Jersey49,9931.5×
Massachusetts45,6621.77×
Georgia40,3771×
Pennsylvania39,2450.89×
Virginia38,5551.21×
Washington35,2651.34×
North Carolina33,6830.86×
Colorado27,5771.34×
Ohio26,9480.67×
Michigan25,0860.73×
Arizona24,7120.92×
Maryland22,8581.02×
Connecticut19,1611.46×
Washington, District of Columbia18,8804.8×
Tennessee18,8120.72×
Indiana16,9100.71×
Minnesota16,4570.88×
Oregon15,7031.05×
Missouri15,6290.74×
South Carolina15,0650.77×
Wisconsin14,3260.73×
Utah11,2040.96×
Nevada11,1940.88×
Louisiana10,9870.65×
Kentucky9,6230.59×
Alabama9,0540.5×
Oklahoma7,7440.53×
Kansas7,3720.71×
Iowa6,3790.59×
Hawaii5,8351.04×
New Hampshire5,4511.06×
Arkansas5,4090.5×
Maine4,8681.04×
Idaho4,7790.73×
Rhode Island4,6271.11×
New Mexico4,2060.64×
Mississippi3,9950.37×
Nebraska3,8010.58×
Alaska3,6621.31×
Delaware2,6550.74×
Montana2,6030.72×
Vermont2,5961.13×
West Virginia2,5740.42×
South Dakota1,5560.51×
North Dakota1,1960.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ryanair audience
BrandAffinityCategory
Modeling agency15.31×Fashion & Accessoires
Nigeria12.49×Travel & Leisure
Dubai20×Travel & Leisure
Equine therapy19.52×Health
East Africa18.89×Travel & Leisure
OUTDOOR ADVENTURE18.68×Games
Rate of return14.24×Business & Career
Quintana Roo17.78×Travel & Leisure
Mediterranean Sea10×Travel & Leisure
New York18.9×Travel & Leisure
Ukraine11.63×Travel & Leisure
Fitness and figure competition10.27×Sports
Saatchi Gallery18.72×Arts & Culture
Southern Africa19.88×Travel & Leisure
Hawaiian Islands15.12×Travel & Leisure
Iceland14.84×Travel & Leisure
Macro photography15.92×Arts & Culture
Greater Toronto Area18.7×Travel & Leisure
Austria14.97×Travel & Leisure
Rocky Mountain National Park14.04×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ryanair audience
TraitClusterScore
TravellingTHRILL2.64
Luxury OrientationPREMIUM2.49
Sports ActivityPOWER2.43
Design AffinityPREMIUM2.33
Risk AppetiteTHRILL2.04
SustainabilityBALANCE1.91

Worldwide distribution

Worldwide audience distribution share by country for Ryanair
CountryShare
Italy11.8%
United Kingdom11.7%
Germany11.4%

See Ryanair audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Ryanair have in United States?

Ryanair has an estimated audience of 1,308,477 people in United States, concentrated in California and New York.

What is the gender split and age of Ryanair fans?

52.2% of Ryanair fans are female, 47.8% are male, with an average age of 35.4 years.

Which brands do Ryanair fans like most?

Ryanair fans show strongest brand affinity for Modeling agency (15.31×), Nigeria (12.49×), and Dubai (20×) over the country average.

Where do Ryanair fans live in United States?

Ryanair fans in United States are most concentrated in California (reach 212,740), New York (reach 159,592), and Florida (reach 135,868). These three regions account for the largest share of the active audience.

What other brands do Ryanair fans also like?

Beyond Ryanair itself, the audience over-indexes on Nigeria (12.49×), Dubai (20×), Equine therapy (19.52×), and East Africa (18.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ryanair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.