Rascasse Audience Intelligence

Quintana Roo Audience in United States

A data profile of the people who buy, follow and care about Quintana Roo in United States — modelled from more than twelve digital signal sources. Quintana Roo has an estimated audience of 5,354,573 people in United States.

#89among Region in United States#428among POI in United States#539in Travel & Leisure

The average Quintana Roo fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Playa del Carmen, FIFA World Cup, Copa Libertadores, with strongest over-indexing on Playa del Carmen (10.66× the country average).

Demographically, the Quintana Roo audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Travelling, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Quintana Roo fan in United States is more female, around 41.0 years old, with strong Travelling tendencies and a notable affinity for Playa del Carmen.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quintana Roo profile in United States.

Audience size
5.4M
in United States
Gender
57.2%♀
42.8% male
Age
41.0
average years
Country rank
#6289
POI in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quintana Roo fans

57.2% are female, 42.8% are male, average age 41.0.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Quintana Roo audience in United States
MetricValue
Female57.2%
Male42.8%
Average age41.0
Estimated audience size5,354,573
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Quintana Roo audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3923%
40-4926%
50+19%
Fig. 04

Worldwide distribution

34.1%

of the worldwide Quintana Roo audience comes from United States.

Worldwide audience distribution share by country for Quintana Roo
CountryShare
United States34.1%
Mexico32.9%
Colombia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quintana Roo audience in United States is strongest.

Fig. 05

Top regions by affinity

Quintana Roo fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.72×
02Texas~700K1.59×
03Colorado~100K1.52×
04Washington, District of Columbia~20K1.46×
05Arizona~200K1.42×
06New Mexico~40K1.40×
07Oregon~80K1.35×
08Washington~100K1.31×
09Illinois~200K1.28×
10Utah~60K1.19×
11Nevada~60K1.18×
12Kansas~50K1.09×
13Virginia~100K1.07×
14Idaho~30K1.07×
15Florida~400K1.06×
16New York~300K1.05×
17Massachusetts~100K1.04×
18Minnesota~80K1.03×
19Wisconsin~80K1.02×
20Georgia~200K1.01×
21Oklahoma~60K1.01×
22Vermont~9K1.01×
23Nebraska~30K0.99×
24Montana~10K0.98×
25Maryland~90K0.97×
26North Carolina~200K0.96×
27Tennessee~100K0.96×
28Iowa~40K0.94×
29Alaska~10K0.94×
30New Jersey~100K0.93×
31Connecticut~50K0.93×
32Arkansas~40K0.91×
33Rhode Island~20K0.90×
34Missouri~80K0.89×
35Indiana~90K0.88×
36New Hampshire~20K0.88×
37South Dakota~10K0.88×
38North Dakota~10K0.88×
39Hawaii~20K0.87×
40Maine~20K0.87×
41Louisiana~60K0.86×
42Michigan~100K0.83×
43Delaware~10K0.83×
44Pennsylvania~100K0.81×
45South Carolina~70K0.81×
46Alabama~60K0.80×
47Kentucky~50K0.77×
48West Virginia~20K0.74×
49Mississippi~30K0.73×
50Ohio~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Quintana Roo, United States
0.72×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quintana Roo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quintana Roo audience
#·InterestCategoryAffinity×
01Copa LibertadoresSports17.78×
02RyanairTravel & Leisure17.78×
03EasyJetTravel & Leisure17.78×
04Cultural tourismTravel & Leisure17.78×
05Ligue 1Sports13.80×
06FIFA Club World CupSports11.53×
07Playa del CarmenTravel & Leisure10.66×
08Lyric poetryLiterature10.17×
09El PaísNews9.18×
10VolarisTravel & Leisure7.38×
11La LigaSports5.36×
12TrivagoTravel & Leisure5.31×
13Anne HathawayMovies & TV5.09×
14Web serverTechnology & Electronics4.92×
15Las VegasTravel & Leisure2.99×
16FIFA World CupSports2.94×
17MexicoTravel & Leisure2.80×
18LodgingTravel & Leisure2.43×
19RecreationTravel & Leisure1.83×
20Planet FitnessSports1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quintana Roo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quintana Roo audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.54×
Urban LifestyleOPEN1.51×
SpiritualityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quintana Roo audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
DIY MentalityTHRILL0.81×
IndividualismJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quintana Roo have in United States?

Quintana Roo has an estimated audience of 5,354,573 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Quintana Roo fans?

57.2% of Quintana Roo fans are female, 42.8% are male, with an average age of 41.0 years.

03

Which brands do Quintana Roo fans like most?

Quintana Roo fans show strongest brand affinity for Playa del Carmen (10.66×), FIFA World Cup (2.94×), and Copa Libertadores (17.78×) over the country average.

04

Where do Quintana Roo fans live in United States?

Quintana Roo fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Quintana Roo fans also like?

Beyond Quintana Roo itself, the audience over-indexes on FIFA World Cup (2.94×), Copa Libertadores (17.78×), Ligue 1 (13.8×), and Ryanair (17.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Quintana Roo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Quintana Roo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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