Quintana Roo Audience in United States

Quintana Roo has an estimated audience of 5,354,573 people in United States. 57.2% are female, 42.8% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: FIFA World Cup, Playa del Carmen, Volaris, La Liga, Las Vegas.

The average Quintana Roo fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FIFA World Cup, Playa del Carmen, Volaris, with strongest over-indexing on FIFA World Cup (4.7× the country average). Demographically, the Quintana Roo audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Quintana Roo fans

Demographic split for Quintana Roo audience in United States
MetricValue
Female57.2%
Male42.8%
Average age41.0
Estimated audience size5,354,573

Audience persona

The typical Quintana Roo fan in United States is more female, around 41.0 years old, with strong Travelling tendencies and a notable affinity for FIFA World Cup.

Top regions in United States

Top regions ranked by reach for Quintana Roo in United States
RegionReachAffinity
California1,095,5681.86×
Texas798,7881.74×
Florida407,4651.12×
New York338,3211.13×
Illinois242,4401.36×
Georgia172,2821.04×
Arizona167,7821.53×
North Carolina156,9540.97×
Washington151,3431.41×
Virginia144,7031.11×
Pennsylvania143,8350.8×
New Jersey132,0640.97×
Colorado131,0291.55×
Ohio117,6080.71×
Michigan111,3620.8×
Massachusetts110,4401.05×
Tennessee99,8570.93×
Maryland90,2160.98×
Oregon89,5871.46×
Indiana84,3980.86×
Minnesota78,6501.03×
Wisconsin77,7590.97×
Missouri77,0880.89×
South Carolina63,6320.79×
Nevada62,6911.21×
Oklahoma58,7740.99×
Utah58,4621.22×
Louisiana57,1180.83×
Alabama55,3380.74×
Connecticut49,7000.93×
Kansas49,1851.17×
Kentucky46,1850.69×
Arkansas40,7650.92×
New Mexico40,6551.51×
Iowa37,0140.84×
Idaho26,9861×
Nebraska25,8490.96×
Washington, District of Columbia25,2791.57×
Mississippi22,5500.51×
Hawaii18,9040.82×
New Hampshire16,0520.76×
Maine14,6300.76×
Rhode Island13,4340.79×
Montana12,6170.85×
West Virginia10,6070.43×
Delaware9,8710.67×
Vermont9,1470.97×
Alaska8,6410.75×
South Dakota8,5500.69×
North Dakota6,8770.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quintana Roo audience
BrandAffinityCategory
FIFA World Cup4.7×Sports
Playa del Carmen11.99×Travel & Leisure
Volaris11.66×Travel & Leisure
La Liga7.8×Sports
Las Vegas3.8×Travel & Leisure
Mexico2.88×Travel & Leisure
MSN2.5×News
Planet Fitness2.31×Sports
Real Madrid C.F.2.86×Sports
Trivago6.74×Travel & Leisure
Crazy, Stupid, Love.9.87×Movies & TV
Superman1.51×Movies & TV
EasyJet17.78×Travel & Leisure
Premier League4.19×Sports
Manchester City F.C.5.01×Sports
FIFA Club World Cup9.29×Sports
Diaper bag3.36×Kids & Family
Google Flights2.87×Travel & Leisure
FC Bayern Munich3.48×Sports
southwest airlines2.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quintana Roo audience
TraitClusterScore
TravellingTHRILL1.62
LGBTQ+ IdentityOPEN1.45
Design AffinityPREMIUM1.41
SpiritualityBALANCE1.39
SustainabilityBALANCE1.34
Urban LifestyleOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Quintana Roo
CountryShare
United States34.1%
Mexico32.9%
Colombia4.8%

See Quintana Roo audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Quintana Roo have in United States?

Quintana Roo has an estimated audience of 5,354,573 people in United States, concentrated in California and Texas.

What is the gender split and age of Quintana Roo fans?

57.2% of Quintana Roo fans are female, 42.8% are male, with an average age of 41.0 years.

Which brands do Quintana Roo fans like most?

Quintana Roo fans show strongest brand affinity for FIFA World Cup (4.7×), Playa del Carmen (11.99×), and Volaris (11.66×) over the country average.

Where do Quintana Roo fans live in United States?

Quintana Roo fans in United States are most concentrated in California (reach 1,095,568), Texas (reach 798,788), and Florida (reach 407,465). These three regions account for the largest share of the active audience.

What other brands do Quintana Roo fans also like?

Beyond Quintana Roo itself, the audience over-indexes on Playa del Carmen (11.99×), Volaris (11.66×), La Liga (7.8×), and Las Vegas (3.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quintana Roo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.