Lodging Audience in United States

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Lodging has an estimated audience of 34,155,552 people in United States. 59.3% are female, 40.7% are male, average age 45.9. Top regions: California, Texas, Washington. Top brand affinities: Hotels, United States, Family, U.S. state, Business.

The average Lodging fan in United States is 45.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Hotels, United States, Family, with strongest over-indexing on Hotels (2.06× the country average). Demographically, the Lodging audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Lodging fans

Demographic split for Lodging audience in United States
MetricValue
Female59.3%
Male40.7%
Average age45.9
Estimated audience size34,155,552

Audience persona

The typical Lodging fan in United States is more female, around 45.9 years old, with strong Travelling tendencies and a notable affinity for Hotels.

Top regions in United States

Top regions ranked by reach for Lodging in United States
RegionReachAffinity
California3,501,0690.93×
Texas1,969,8900.67×
Washington1,400,3042.04×
Florida1,293,6460.56×
New York1,226,6940.64×
Oregon980,9732.51×
Colorado960,8451.78×
Michigan919,5481.03×
Minnesota896,6891.83×
Illinois860,0470.76×
Pennsylvania850,3150.74×
Virginia775,5620.93×
Ohio767,8890.73×
North Carolina720,2750.7×
Wisconsin704,7541.37×
Georgia567,6320.54×
Massachusetts559,2910.83×
Arizona554,2040.79×
Indiana506,3050.81×
Tennessee484,2140.71×
Missouri477,1270.87×
New Jersey403,9550.47×
Maryland382,0130.65×
Utah363,2531.19×
South Carolina284,7150.55×
Kentucky266,4550.62×
Connecticut246,9100.72×
Idaho244,5411.43×
Kansas241,8700.9×
Nevada232,3350.7×
Iowa231,6320.82×
Alabama230,2830.48×
New Mexico227,5581.33×
Oklahoma219,9810.58×
Arkansas219,2890.78×
Louisiana212,4030.48×
Alaska210,8862.89×
Montana191,5452.02×
Maine155,1201.27×
New Hampshire146,6801.09×
Mississippi145,2820.52×
Hawaii133,1570.91×
Wyoming126,8852.51×
Nebraska116,6270.68×
West Virginia109,4360.69×
Vermont98,9931.65×
South Dakota78,8931×
Washington, District of Columbia66,8520.65×
Rhode Island59,5270.55×
Delaware51,4380.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lodging audience
BrandAffinityCategory
Hotels2.06×Travel & Leisure
United States1.61×Travel & Leisure
Family1.58×Kids & Family
U.S. state1.85×Travel & Leisure
Business1.54×Business & Career
Refrigerator2.92×Home & Garden
Kitchen1.8×Home & Garden
American Airlines2.04×Travel & Leisure
Nature1.62×Home & Garden
House1.73×Home & Garden
Employment1.75×Business & Career
Child1.53×Kids & Family
Automobiles1.55×Cars & Mobility
Cosmetics1.52×Beauty & Wellness
Real estate1.54×Business & Career
Software1.53×Technology & Electronics
Medicine1.63×Business & Career
Home improvement1.51×Home & Garden
Leisure1.51×Travel & Leisure
Money1.63×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lodging audience
TraitClusterScore
TravellingTHRILL2.22
Design AffinityPREMIUM1.67
Sports ActivityPOWER1.47
Luxury OrientationPREMIUM1.47
Quality AwarenessPREMIUM1.44
Family OrientationCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Lodging
CountryShare
United States20.0%
United Kingdom6.8%
Italy6.7%

See Lodging audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Lodging have in United States?

Lodging has an estimated audience of 34,155,552 people in United States, concentrated in California and Texas.

What is the gender split and age of Lodging fans?

59.3% of Lodging fans are female, 40.7% are male, with an average age of 45.9 years.

Which brands do Lodging fans like most?

Lodging fans show strongest brand affinity for Hotels (2.06×), United States (1.61×), and Family (1.58×) over the country average.

Where do Lodging fans live in United States?

Lodging fans in United States are most concentrated in California (reach 3,501,069), Texas (reach 1,969,890), and Washington (reach 1,400,304). These three regions account for the largest share of the active audience.

What other brands do Lodging fans also like?

Beyond Lodging itself, the audience over-indexes on United States (1.61×), Family (1.58×), U.S. state (1.85×), and Business (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lodging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.