Automobiles Audience in United States

Automobiles logo

Automobiles has an estimated audience of 104,443,093 people in United States. 44.4% are female, 55.6% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: PiCK UP!, Eli Tomac, Dumb Ways to Die, Mario Benedetti, University of Los Andes (Colombia).

The average Automobiles fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PiCK UP!, Eli Tomac, Dumb Ways to Die, with strongest over-indexing on PiCK UP! (1.78× the country average). Demographically, the Automobiles audience skews more male with an average age of 40.9, and over-indexes on personality traits such as DIY Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster

Demographics of Automobiles fans

Demographic split for Automobiles audience in United States
MetricValue
Female44.4%
Male55.6%
Average age40.9
Estimated audience size104,443,093

Audience persona

The typical Automobiles fan in United States is more male, around 40.9 years old, with strong DIY Mentality tendencies and a notable affinity for PiCK UP!.

Top regions in United States

Top regions ranked by reach for Automobiles in United States
RegionReachAffinity
California18,596,0291.62×
Texas11,125,0941.24×
Florida7,674,7141.09×
New York5,827,2091×
Georgia3,958,0851.23×
Pennsylvania3,835,4801.09×
North Carolina3,730,1981.19×
Ohio3,701,2371.15×
Virginia3,541,2491.39×
Illinois3,502,0481.01×
New Jersey2,714,3891.02×
Michigan2,714,3860.99×
Indiana2,455,4901.29×
Arizona2,178,2941.02×
Washington1,996,8450.95×
Tennessee1,944,2660.93×
South Carolina1,938,0121.23×
Massachusetts1,912,4460.93×
Maryland1,899,6601.06×
Alabama1,805,9861.24×
Missouri1,749,2111.04×
Wisconsin1,587,7931.01×
Louisiana1,505,1471.12×
Kentucky1,380,5041.05×
Colorado1,257,8010.76×
Minnesota1,244,3570.83×
Oklahoma1,164,6941×
Mississippi1,091,0511.27×
Oregon1,024,0290.86×
Arkansas969,2731.13×
Connecticut911,0990.87×
Nevada904,7850.9×
Kansas861,8011.05×
Iowa839,3980.98×
Utah814,9660.87×
Maine504,2331.35×
Idaho481,1540.92×
Nebraska475,7960.91×
Hawaii459,6331.02×
New Mexico447,3770.85×
West Virginia351,3990.72×
New Hampshire312,8360.76×
Washington, District of Columbia270,1320.86×
Rhode Island257,0890.77×
South Dakota253,1751.05×
Delaware247,4990.86×
Montana175,6850.61×
North Dakota175,5950.82×
Alaska173,3190.78×
Vermont120,1100.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Automobiles audience
BrandAffinityCategory
PiCK UP!1.78×Food & Beverages
Eli Tomac1.54×Sports
Dumb Ways to Die1.58×Cars & Mobility
Mario Benedetti1.55×Literature
University of Los Andes (Colombia)1.61×Business & Career
West African Vodun1.56×Politics & Society
Mirraw1.54×Fashion & Accessoires
Angry Birds Stella1.59×Games
María Celeste Arrarás1.52×Movies & TV
Banda Carnaval1.5×Music & Radio
Teletón (Mexico)1.67×Movies & TV
Universidad Externado de Colombia1.54×Business & Career
Espiritismo1.51×
CastleVille1.58×Games
Patrulla 811.56×Music & Radio
Barış Manço1.53×Music & Radio
XFINITY Latino1.73×Movies & TV
Renault Symbol1.54×Cars & Mobility
Los Premios MTV Latinoamérica1.55×
Lilian Tintori1.61×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Automobiles audience
TraitClusterScore
DIY MentalityTHRILL1.14
Social Media UsageJOY1.13
ExtroversionTHRILL1.11
Early Adopter MentalityPOWER1.1
Sports ActivityPOWER1.04
Luxury OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Automobiles
CountryShare
United States19.3%
Italy5.1%
Brazil4.6%

See Automobiles audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Automobiles have in United States?

Automobiles has an estimated audience of 104,443,093 people in United States, concentrated in California and Texas.

What is the gender split and age of Automobiles fans?

44.4% of Automobiles fans are female, 55.6% are male, with an average age of 40.9 years.

Which brands do Automobiles fans like most?

Automobiles fans show strongest brand affinity for PiCK UP! (1.78×), Eli Tomac (1.54×), and Dumb Ways to Die (1.58×) over the country average.

Where do Automobiles fans live in United States?

Automobiles fans in United States are most concentrated in California (reach 18,596,029), Texas (reach 11,125,094), and Florida (reach 7,674,714). These three regions account for the largest share of the active audience.

What other brands do Automobiles fans also like?

Beyond Automobiles itself, the audience over-indexes on Eli Tomac (1.54×), Dumb Ways to Die (1.58×), Mario Benedetti (1.55×), and University of Los Andes (Colombia) (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.