Rascasse Audience Intelligence

Automobiles Audience in United States

A data profile of the people who buy, follow and care about Automobiles in United States — modelled from more than twelve digital signal sources. Automobiles has an estimated audience of 104,443,093 people in United States.

#38among Lifestyle cluster in United States#52among Topic in United States#2in Cars & Mobility

The average Automobiles fan in United States is 40.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include PiCK UP!, Eli Tomac, Dumb Ways to Die, with strongest over-indexing on PiCK UP! (1.78× the country average).

Demographically, the Automobiles audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Creativity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Automobiles fan in United States is more male, around 40.9 years old, with strong Creativity tendencies and a notable affinity for PiCK UP!.

Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automobiles profile in United States.

Audience size
104.4M
in United States
Gender
44.4%♀
55.6% male
Age
40.9
average years
Country rank
#67
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automobiles fans

44.4% are female, 55.6% are male, average age 40.9.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Automobiles audience in United States
MetricValue
Female44.4%
Male55.6%
Average age40.9
Estimated audience size104,443,093
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Automobiles audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Automobiles audience comes from United States.

Worldwide audience distribution share by country for Automobiles
CountryShare
United States19.3%
Italy5.1%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automobiles audience in United States is strongest.

Fig. 05

Top regions by affinity

Automobiles fans by region: top regions in United States
#RegionReachAffinity×
01California~17M1.48×
02Kansas~1M1.31×
03Virginia~3M1.27×
04Texas~11M1.25×
05Alabama~2M1.23×
06Georgia~4M1.19×
07Indiana~2M1.18×
08South Carolina~2M1.18×
09North Carolina~3.5M1.17×
10Mississippi~1M1.16×
11Pennsylvania~4M1.14×
12Arkansas~1M1.13×
13Maine~400K1.13×
14Ohio~3.5M1.11×
15South Dakota~300K1.10×
16Louisiana~1.5M1.09×
17Florida~7.5M1.07×
18Kentucky~1.5M1.05×
19Missouri~1.5M1.02×
20New Jersey~2.5M1.01×
21Maryland~2M1.00×
22Wisconsin~1.5M1.00×
23Hawaii~400K0.99×
24Arizona~2M0.98×
25Oklahoma~1M0.98×
26Nevada~1M0.98×
27Michigan~2.5M0.97×
28Alaska~200K0.97×
29Iowa~800K0.96×
30Nebraska~500K0.96×
31West Virginia~500K0.96×
32New Mexico~500K0.95×
33Idaho~500K0.95×
34Delaware~300K0.95×
35Illinois~3.5M0.94×
36North Dakota~200K0.94×
37New York~5.5M0.93×
38Vermont~200K0.92×
39Washington~2M0.91×
40Tennessee~2M0.90×
41Connecticut~900K0.90×
42New Hampshire~400K0.90×
43Rhode Island~300K0.89×
44Washington, District of Columbia~300K0.88×
45Montana~300K0.87×
46Utah~800K0.86×
47Massachusetts~2M0.85×
48Minnesota~1.5M0.84×
49Oregon~1M0.83×
50Colorado~1.5M0.78×
Fig. 06

Affinity by region

Affinity by region — Automobiles, United States
0.78×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automobiles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automobiles audience
#·InterestCategoryAffinity×
01PiCK UP!Food & Beverages1.78×
02XFINITY LatinoMovies & TV1.73×
03Teletón (Mexico)Movies & TV1.67×
04University of Los Andes (Colombia)Business & Career1.61×
05Lilian TintoriPolitics & Society1.61×
06Angry Birds StellaGames1.59×
07Dumb Ways to DieCars & Mobility1.58×
08CastleVilleGames1.58×
09West African VodunPolitics & Society1.56×
10Patrulla 81Music & Radio1.56×
11Mario BenedettiLiterature1.55×
12Los Premios MTV LatinoaméricaEvent1.55×
13Eli TomacSports1.54×
14MirrawFashion & Accessoires1.54×
15Universidad Externado de ColombiaBusiness & Career1.54×
16Renault SymbolCars & Mobility1.54×
17Barış MançoMusic & Radio1.53×
18María Celeste ArrarásMovies & TV1.52×
19EspiritismoPOI1.51×
20Banda CarnavalMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automobiles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automobiles audience · What stands out
TraitClusterDeviationScore
CreativityOPEN0.98×
DIY MentalityTHRILL0.98×
SpiritualityBALANCE0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automobiles audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
Quality AwarenessPREMIUM0.78×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Automobiles have in United States?

Automobiles has an estimated audience of 104,443,093 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Automobiles fans?

44.4% of Automobiles fans are female, 55.6% are male, with an average age of 40.9 years.

03

Which brands do Automobiles fans like most?

Automobiles fans show strongest brand affinity for PiCK UP! (1.78×), Eli Tomac (1.54×), and Dumb Ways to Die (1.58×) over the country average.

04

Where do Automobiles fans live in United States?

Automobiles fans in United States are most concentrated in California (reach ~17M), Texas (reach ~11M), and Florida (reach ~7.5M). These three regions account for the largest share of the active audience.

05

What other brands do Automobiles fans also like?

Beyond Automobiles itself, the audience over-indexes on Eli Tomac (1.54×), Dumb Ways to Die (1.58×), Mario Benedetti (1.55×), and University of Los Andes (Colombia) (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Automobiles audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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