PiCK UP! Audience in United States

PiCK UP! logo

PiCK UP! has an estimated audience of 367,814 people in United States. 40.1% are female, 59.9% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Blaze Pizza, Petróleo, Mountain Mike's Pizza, Peter Piper Pizza, John's Incredible Pizza.

The average PiCK UP! fan in United States is 33.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Blaze Pizza, Petróleo, Mountain Mike's Pizza, with strongest over-indexing on Blaze Pizza (192.64× the country average). Demographically, the PiCK UP! audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Demographics of PiCK UP! fans

Demographic split for PiCK UP! audience in United States
MetricValue
Female40.1%
Male59.9%
Average age33.8
Estimated audience size367,814

Audience persona

The typical PiCK UP! fan in United States is more male, around 33.8 years old, with strong Risk Appetite tendencies and a notable affinity for Blaze Pizza.

Top regions in United States

Top regions ranked by reach for PiCK UP! in United States
RegionReachAffinity
California56,6881.4×
Texas40,8701.29×
Florida31,8081.28×
New York23,1911.13×
Illinois15,6421.28×
Georgia11,9761.06×
Pennsylvania11,5840.94×
North Carolina10,8310.98×
Ohio10,2560.91×
New Jersey10,2411.09×
Virginia9,6731.08×
Michigan8,6260.9×
Arizona8,2631.1×
Washington7,4061×
Tennessee7,2640.98×
Massachusetts6,9680.96×
Indiana6,4920.97×
Maryland6,4161.01×
Colorado6,3001.09×
Missouri5,8190.98×
South Carolina5,3570.97×
Wisconsin4,9850.9×
Minnesota4,9230.93×
Louisiana4,8451.02×
Alabama4,8280.94×
Oregon4,4291.05×
Kentucky4,2170.91×
Oklahoma4,1911.03×
Nevada3,9241.1×
Connecticut3,5740.97×
Kansas3,0611.06×
Arkansas2,9580.98×
Iowa2,8510.94×
Utah2,8230.86×
Mississippi2,4870.82×
Nebraska1,9681.07×
New Mexico1,9351.05×
Idaho1,7940.97×
Hawaii1,5680.99×
New Hampshire1,4250.98×
Washington, District of Columbia1,4181.28×
West Virginia1,3300.78×
Rhode Island1,1130.95×
Maine1,0410.79×
South Dakota9941.17×
North Dakota9331.23×
Delaware8880.88×
Montana8210.8×
Alaska5770.73×
Vermont4740.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PiCK UP! audience
BrandAffinityCategory
Blaze Pizza192.64×Food & Beverages
Petróleo110.94×Cars & Mobility
Mountain Mike's Pizza123.05×Food & Beverages
Peter Piper Pizza119.61×Food & Beverages
John's Incredible Pizza187.79×Food & Beverages
Ville Valo159.72×Music & Radio
Papa Gino's137.46×Food & Beverages
Donatos Pizza102.91×Food & Beverages
Gatti's Pizza120.01×Food & Beverages
Cottage Inn Pizza154.89×Food & Beverages
socializing17.75×Politics & Society
Ledo Pizza70.74×Food & Beverages
White Castle (restaurant)22.79×Food & Beverages
Games played41.18×Games
Urban Explorer140.06×Travel & Leisure
Michigan State University21.13×Business & Career
DiGiorno43.5×Food & Beverages
Oaxaca, Oaxaca85.54×Travel & Leisure
Subway5.45×Food & Beverages
Yard House12.38×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PiCK UP! audience
TraitClusterScore
Risk AppetiteTHRILL1.37
LGBTQ+ IdentityOPEN1.34
Quality AwarenessPREMIUM1.33
Early Adopter MentalityPOWER1.18
PatriotismCONSERVATISM1.12
Urban LifestyleOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for PiCK UP!
CountryShare
United States7.2%
Mexico6.9%
Italy6.6%

See PiCK UP! audiences in other countries

More Chocolate & cookies audiences in United States

Frequently asked questions

How many fans does PiCK UP! have in United States?

PiCK UP! has an estimated audience of 367,814 people in United States, concentrated in California and Texas.

What is the gender split and age of PiCK UP! fans?

40.1% of PiCK UP! fans are female, 59.9% are male, with an average age of 33.8 years.

Which brands do PiCK UP! fans like most?

PiCK UP! fans show strongest brand affinity for Blaze Pizza (192.64×), Petróleo (110.94×), and Mountain Mike's Pizza (123.05×) over the country average.

Where do PiCK UP! fans live in United States?

PiCK UP! fans in United States are most concentrated in California (reach 56,688), Texas (reach 40,870), and Florida (reach 31,808). These three regions account for the largest share of the active audience.

What other brands do PiCK UP! fans also like?

Beyond PiCK UP! itself, the audience over-indexes on Petróleo (110.94×), Mountain Mike's Pizza (123.05×), Peter Piper Pizza (119.61×), and John's Incredible Pizza (187.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PiCK UP!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.