Rascasse Audience Intelligence

PiCK UP! Target Market in United States

A data profile of the people who buy, follow and care about PiCK UP! in United States — modelled from more than twelve digital signal sources. PiCK UP! has an estimated audience of 387,089 people in United States.

#21among Chocolate & cookies in United States#4385among Brand in United States#2217in Food & Beverages

The average PiCK UP! fan in United States is 33.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Blaze Pizza, Petróleo, Mountain Mike's Pizza, with strongest over-indexing on Blaze Pizza (192.64× the country average).

Demographically, the PiCK UP! audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PiCK UP! fan in United States is more male, around 33.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Blaze Pizza.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PiCK UP! profile in United States.

Audience size
387K
in United States
Gender
40.1%♀
59.9% male
Age
33.8
average years
Country rank
#42326
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PiCK UP!

40.1% are female, 59.9% are male, average age 33.8.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for PiCK UP! audience in United States
MetricValue
Female40.1%
Male59.9%
Average age33.8
Estimated audience size387,089
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the PiCK UP! audience in United States
Age bracketShare%
16-1933%
20-2923%
30-3919%
40-4916%
50+10%
Fig. 04

Worldwide distribution

7.4%

of the worldwide PiCK UP! audience comes from United States.

Worldwide audience distribution share by country for PiCK UP!
CountryShare
United States7.4%
Mexico7.1%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PiCK UP! audience in United States is strongest.

Fig. 05

Top regions by affinity

PiCK UP! customers by region in United States
#RegionReachAffinity×
01North Dakota<1K1.26×
02California~50K1.24×
03Florida~30K1.23×
04South Dakota~1K1.22×
05Illinois~10K1.18×
06Texas~40K1.17×
07Georgia~10K1.16×
08Louisiana~5K1.12×
09Washington, District of Columbia~1K1.12×
10Nebraska~2K1.10×
11Nevada~4K1.08×
12New Hampshire~2K1.06×
13New Jersey~10K1.05×
14Arizona~8K1.05×
15New Mexico~2K1.05×
16New York~20K1.04×
17Kansas~3K1.04×
18Washington~8K1.02×
19Maryland~6K1.02×
20Virginia~9K1.01×
21Oklahoma~4K1.01×
22Alabama~5K1.00×
23Oregon~4K1.00×
24Colorado~6K0.99×
25Idaho~2K0.99×
26Connecticut~4K0.98×
27Arkansas~3K0.98×
28Tennessee~7K0.97×
29Hawaii~2K0.97×
30Rhode Island~1K0.96×
31Indiana~6K0.95×
32South Carolina~5K0.95×
33Iowa~3K0.95×
34North Carolina~10K0.94×
35Massachusetts~7K0.94×
36Missouri~6K0.94×
37Delaware<1K0.94×
38Kentucky~4K0.93×
39Mississippi~3K0.93×
40Pennsylvania~10K0.92×
41Michigan~9K0.91×
42Minnesota~5K0.91×
43Vermont<1K0.91×
44Maine~1K0.90×
45Montana<1K0.90×
46Ohio~10K0.89×
47West Virginia~2K0.89×
48Wisconsin~5K0.88×
49Alaska<1K0.88×
50Utah~3K0.85×
Fig. 06

Affinity by region

Affinity by region — PiCK UP!, United States
0.85×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PiCK UP! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PiCK UP! audience
#·InterestCategoryAffinity×
01Blaze PizzaFood & Beverages192.64×
02America's Incredible Pizza CompanyFood & Beverages190.74×
03John's Incredible PizzaFood & Beverages187.79×
04Ville ValoMusic & Radio159.72×
05Cottage Inn PizzaFood & Beverages154.89×
06Pizza FusionFood & Beverages153.76×
07Urban ExplorerTravel & Leisure140.06×
08Papa Gino'sFood & Beverages137.46×
09Mountain Mike's PizzaFood & Beverages123.05×
10Gatti's PizzaFood & Beverages120.01×
11Peter Piper PizzaFood & Beverages119.61×
12PetróleoCars & Mobility110.94×
13Donatos PizzaFood & Beverages102.91×
14Godfather's PizzaFood & Beverages97.96×
15Ledo PizzaFood & Beverages70.74×
16Games playedGames41.18×
17White Castle (restaurant)Food & Beverages22.79×
18Michigan State UniversityBusiness & Career21.13×
19socializingPolitics & Society17.75×
20Papa John's PizzaFood & Beverages7.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PiCK UP! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PiCK UP! audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.74×
Need for SecurityCONSERVATISM2.18×
SustainabilityBALANCE2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PiCK UP! audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.69×
CreativityOPEN0.78×
Community OrientationOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PiCK UP!'s target market in United States?

PiCK UP!'s target market in United States covers an estimated 387,089 people, concentrated in California and Texas.

02

What is the gender split and age of PiCK UP! customers?

40.1% of the PiCK UP! audience are female, 59.9% are male, with an average age of 33.8 years.

03

Which brands do PiCK UP! fans like most?

PiCK UP! fans show strongest brand affinity for Blaze Pizza (192.64×), Petróleo (110.94×), and Mountain Mike's Pizza (123.05×) over the country average.

04

Where do PiCK UP! fans live in United States?

PiCK UP! fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do PiCK UP! fans also like?

Beyond PiCK UP! itself, the audience over-indexes on Petróleo (110.94×), Mountain Mike's Pizza (123.05×), Peter Piper Pizza (119.61×), and Ville Valo (159.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chocolate & cookies audiences in United States

See PiCK UP! audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PiCK UP!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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