Doritos Audience in United States

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Doritos has an estimated audience of 2,694,340 people in United States. 46.5% are female, 53.5% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Cheetos, Frito-Lay, Taco Bell, Takis, Wingstop.

The average Doritos fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cheetos, Frito-Lay, Taco Bell, with strongest over-indexing on Cheetos (18.05× the country average). Demographically, the Doritos audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Demographics of Doritos fans

Demographic split for Doritos audience in United States
MetricValue
Female46.5%
Male53.5%
Average age39.2
Estimated audience size2,694,340

Audience persona

The typical Doritos fan in United States is balanced, around 39.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cheetos.

Top regions in United States

Top regions ranked by reach for Doritos in United States
RegionReachAffinity
California338,9061.14×
Texas298,8221.29×
Florida194,8291.07×
New York157,1501.04×
Illinois111,8501.25×
Georgia101,9891.23×
Pennsylvania99,1221.09×
North Carolina91,5761.13×
Ohio89,6051.08×
Michigan86,0151.22×
Virginia69,0471.05×
New Jersey68,5341×
Tennessee64,3001.19×
Arizona57,2181.04×
Indiana57,1621.16×
Maryland53,2181.15×
Washington51,9720.96×
Missouri48,1081.11×
Massachusetts47,1690.89×
Alabama46,8711.25×
South Carolina43,2991.07×
Kentucky41,6431.23×
Minnesota39,8721.03×
Wisconsin39,3460.97×
Louisiana39,1081.13×
Colorado36,7100.86×
Oklahoma33,9501.13×
Mississippi28,8831.3×
Nevada27,3051.05×
Arkansas26,6651.2×
Oregon26,5870.86×
Connecticut24,4820.91×
Iowa23,3681.05×
Kansas22,0241.04×
Utah21,2890.88×
West Virginia14,2131.13×
Nebraska14,0331.04×
New Mexico12,6080.93×
Idaho10,7500.8×
New Hampshire7,4480.7×
Hawaii7,3000.63×
Delaware7,0070.94×
Rhode Island6,8070.79×
Maine6,8030.7×
Washington, District of Columbia6,3020.78×
South Dakota5,6200.9×
North Dakota5,4720.99×
Montana5,0430.67×
Alaska4,3390.75×
Vermont2,6100.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Doritos audience
BrandAffinityCategory
Cheetos18.05×Food & Beverages
Frito-Lay12.71×Food & Beverages
Taco Bell2.8×Food & Beverages
Takis12.04×Food & Beverages
Wingstop2.77×Food & Beverages
Tostitos16.84×Food & Beverages
Dollar General2.19×Shopping
Superman1.51×Movies & TV
Buffalo Wild Wings2.5×Food & Beverages
Charlie Day11.4×Movies & TV
Heat (1995 film)4.95×Movies & TV
Ruffles12.87×Food & Beverages
Dollar Tree1.88×Shopping
Publix2.49×Shopping
Meijer2.82×Shopping
Streaming media1.66×Technology & Electronics
Panda Express2.1×Food & Beverages
Corn chip14.63×Food & Beverages
Reddit1.64×Internet & Social Media
Sun Chips17.81×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Doritos audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.73
Family OrientationCONSERVATISM1.46
Convenience OrientationPREMIUM1.4
ExtroversionTHRILL1.38
IndulgenceJOY1.35
Social Media UsageJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Doritos
CountryShare
United States28.8%
Brazil13.8%
Mexico7.7%

See Doritos audiences in other countries

More Chocolate & cookies audiences in United States

Frequently asked questions

How many fans does Doritos have in United States?

Doritos has an estimated audience of 2,694,340 people in United States, concentrated in California and Texas.

What is the gender split and age of Doritos fans?

46.5% of Doritos fans are female, 53.5% are male, with an average age of 39.2 years.

Which brands do Doritos fans like most?

Doritos fans show strongest brand affinity for Cheetos (18.05×), Frito-Lay (12.71×), and Taco Bell (2.8×) over the country average.

Where do Doritos fans live in United States?

Doritos fans in United States are most concentrated in California (reach 338,906), Texas (reach 298,822), and Florida (reach 194,829). These three regions account for the largest share of the active audience.

What other brands do Doritos fans also like?

Beyond Doritos itself, the audience over-indexes on Frito-Lay (12.71×), Taco Bell (2.8×), Takis (12.04×), and Wingstop (2.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Doritos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.