Rascasse Audience Intelligence

Gatti's Pizza Target Market in United States

A data profile of the people who buy, follow and care about Gatti's Pizza in United States — modelled from more than twelve digital signal sources. Gatti's Pizza has an estimated audience of 548,497 people in United States.

#3558among Brand in United States#1853in Food & Beverages

The average Gatti's Pizza fan in United States is 36.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Kentucky, Louisiana.

Top brand affinities include Peter Piper Pizza, Paolo Maldini, Pizza Inn, with strongest over-indexing on Peter Piper Pizza (98.9× the country average).

Demographically, the Gatti's Pizza audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gatti's Pizza fan in United States is more female, around 36.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Peter Piper Pizza.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gatti's Pizza profile in United States.

Audience size
548K
in United States
Gender
58.9%♀
41.1% male
Age
36.7
average years
Country rank
#34694
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gatti's Pizza

58.9% are female, 41.1% are male, average age 36.7.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Gatti's Pizza audience in United States
MetricValue
Female58.9%
Male41.1%
Average age36.7
Estimated audience size548,497
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Gatti's Pizza audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

63.9%

of the worldwide Gatti's Pizza audience comes from United States.

Worldwide audience distribution share by country for Gatti's Pizza
CountryShare
United States63.9%
Argentina15.8%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gatti's Pizza audience in United States is strongest.

Fig. 05

Top regions by affinity

Gatti's Pizza customers by region in United States
#RegionReachAffinity×
01Kentucky~100K15.02×
02Louisiana~100K12.00×
03Texas~500K10.39×
04Tennessee~30K2.69×
05Oklahoma~10K2.05×
06Indiana~20K1.75×
07Rhode Island~2K0.91×
08Alaska~1K0.91×
09Vermont~1K0.91×
10New Hampshire~2K0.90×
11Montana~2K0.90×
12Delaware~2K0.90×
13North Dakota~1K0.90×
14Idaho~3K0.88×
15Hawaii~2K0.88×
16Maine~2K0.88×
17South Dakota~1K0.88×
18Connecticut~5K0.83×
19Utah~5K0.82×
20Nebraska~3K0.80×
21Washington, District of Columbia~1K0.78×
22Nevada~4K0.73×
23West Virginia~2K0.73×
24Oregon~5K0.71×
25New Jersey~10K0.69×
26Maryland~8K0.69×
27Iowa~4K0.69×
28Massachusetts~8K0.68×
29New Mexico~2K0.68×
30Mississippi~3K0.67×
31Wisconsin~6K0.65×
32Arkansas~3K0.64×
33Kansas~3K0.64×
34Minnesota~5K0.60×
35Alabama~5K0.59×
36Michigan~9K0.56×
37Washington~7K0.56×
38North Carolina~10K0.53×
39Arizona~7K0.53×
40South Carolina~5K0.53×
41Missouri~5K0.51×
42Colorado~5K0.49×
43Pennsylvania~10K0.47×
44Ohio~8K0.41×
45Virginia~6K0.40×
46Georgia~7K0.38×
47Illinois~8K0.36×
48New York~10K0.33×
49Florida~10K0.29×
50California~20K0.25×
Fig. 06

Affinity by region

Affinity by region — Gatti's Pizza, United States
0.25×1.00×15.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gatti's Pizza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gatti's Pizza audience
#·InterestCategoryAffinity×
01Paolo MaldiniSports218.58×
02Pizza cutterFood & Beverages203.94×
03PiCK UP!Food & Beverages120.01×
04Spaghetti WarehouseFood & Beverages119.21×
05Pizza InnFood & Beverages114.49×
06Cottage Inn PizzaFood & Beverages105.18×
07Peter Piper PizzaFood & Beverages98.90×
08Papa Gino'sFood & Beverages95.07×
09Boston PizzaFood & Beverages69.93×
10SizzlerFood & Beverages65.55×
11Mountain Mike's PizzaFood & Beverages55.07×
12PizzaExpressFood & Beverages51.60×
13The Old Spaghetti FactoryFood & Beverages48.05×
14Godfather's PizzaFood & Beverages46.36×
15FatburgerFood & Beverages42.78×
16Hungry Howie's PizzaFood & Beverages35.17×
17Papa Murphy'sFood & Beverages32.86×
18Jersey Mike's SubsFood & Beverages13.36×
19Marco's PizzaFood & Beverages12.05×
20Pizza HutFood & Beverages5.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gatti's Pizza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gatti's Pizza audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.55×
Family OrientationCONSERVATISM2.23×
Price SensitivityPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gatti's Pizza audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
Risk AppetiteTHRILL0.68×
Early Adopter MentalityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gatti's Pizza's target market in United States?

Gatti's Pizza's target market in United States covers an estimated 548,497 people, concentrated in Texas and Kentucky.

02

What is the gender split and age of Gatti's Pizza customers?

58.9% of the Gatti's Pizza audience are female, 41.1% are male, with an average age of 36.7 years.

03

Which brands do Gatti's Pizza fans like most?

Gatti's Pizza fans show strongest brand affinity for Peter Piper Pizza (98.9×), Paolo Maldini (218.58×), and Pizza Inn (114.49×) over the country average.

04

Where do Gatti's Pizza fans live in United States?

Gatti's Pizza fans in United States are most concentrated in Texas (reach ~500K), Kentucky (reach ~100K), and Louisiana (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Gatti's Pizza fans also like?

Beyond Gatti's Pizza itself, the audience over-indexes on Paolo Maldini (218.58×), Pizza Inn (114.49×), Pizza cutter (203.94×), and Papa Gino's (95.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Gatti's Pizza audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gatti's Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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