Gatti's Pizza Audience in United States
Gatti's Pizza has an estimated audience of 632,519 people in United States. 58.9% are female, 41.1% are male, average age 36.7. Top brand affinities: Peter Piper Pizza, Pizza Inn, Paolo Maldini, Pizza cutter, The Old Spaghetti Factory.
Top brand affinities include Peter Piper Pizza, Pizza Inn, Paolo Maldini, with strongest over-indexing on Peter Piper Pizza (137.03× the country average). Demographically, the Gatti's Pizza audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Category: Food & Beverages · Type: Brand
Demographics of Gatti's Pizza fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 36.7 |
| Estimated audience size | 632,519 |
Audience persona
The typical Gatti's Pizza fan in United States is more female, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for Peter Piper Pizza.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peter Piper Pizza | 137.03× | Food & Beverages |
| Pizza Inn | 143.3× | Food & Beverages |
| Paolo Maldini | 255.45× | Sports |
| Pizza cutter | 246.24× | Food & Beverages |
| The Old Spaghetti Factory | 71.7× | Food & Beverages |
| PiCK UP! | 128.49× | Food & Beverages |
| Spaghetti Warehouse | 132.85× | Food & Beverages |
| Hungry Howie's Pizza | 48.79× | Food & Beverages |
| PizzaExpress | 72.03× | Food & Beverages |
| Boston Pizza | 83.24× | Food & Beverages |
| Round Table Pizza | 25.65× | Food & Beverages |
| Papa Gino's | 49.61× | Food & Beverages |
| Steak 'n Shake | 19.92× | Food & Beverages |
| Papa Murphy's | 41.75× | Food & Beverages |
| Mountain Mike's Pizza | 23.8× | Food & Beverages |
| The Cheesecake Factory | 8.35× | Food & Beverages |
| Red Robin | 10.44× | Food & Beverages |
| Whataburger | 5.24× | Food & Beverages |
| Sizzler | 19.7× | Food & Beverages |
| Pizza Hut | 2.86× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.47 |
| Convenience Orientation | PREMIUM | 1.41 |
| Extroversion | THRILL | 1.4 |
| Price Sensitivity | PREMIUM | 1.4 |
| Indulgence | JOY | 1.37 |
| Community Orientation | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.8% |
| Italy | 34.4% |
| Argentina | 5.0% |
See Gatti's Pizza audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Gatti's Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.