Fatburger Audience in United States

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Fatburger has an estimated audience of 926,130 people in United States. 50.4% are female, 49.6% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: James Gandolfini, Fuddruckers, Penn Station (restaurant), Sizzler, John Goodman.

The average Fatburger fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include James Gandolfini, Fuddruckers, Penn Station (restaurant), with strongest over-indexing on James Gandolfini (102.83× the country average). Demographically, the Fatburger audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Fatburger fans

Demographic split for Fatburger audience in United States
MetricValue
Female50.4%
Male49.6%
Average age38.7
Estimated audience size926,130

Audience persona

The typical Fatburger fan in United States is balanced, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for James Gandolfini.

Top regions in United States

Top regions ranked by reach for Fatburger in United States
RegionReachAffinity
California592,1645.81×
Texas207,1452.6×
Florida122,0151.95×
Nevada100,89511.26×
Arizona44,3762.35×
Illinois42,8751.39×
Washington41,5232.24×
Colorado20,8871.43×
Pennsylvania17,1420.55×
Virginia16,7150.74×
New York15,0070.29×
Missouri12,1840.82×
New Mexico10,5262.27×
Alaska10,3415.22×
Georgia10,0940.35×
New Jersey9,3170.4×
Louisiana9,0640.76×
Ohio8,8990.31×
North Carolina7,9640.29×
Michigan7,0080.29×
Kansas5,9520.82×
Oregon5,8630.55×
Maryland5,6540.36×
Indiana5,6290.33×
Tennessee5,4110.29×
Oklahoma4,6270.45×
Utah4,2900.52×
Massachusetts4,0560.22×
Alabama3,7900.29×
Minnesota3,6230.27×
South Carolina3,5610.26×
Mississippi3,5150.46×
Kentucky3,4610.3×
Arkansas3,4330.45×
Wisconsin3,1820.23×
Connecticut2,0950.23×
Idaho1,8910.41×
Iowa1,7620.23×
Washington, District of Columbia1,3570.49×
Hawaii1,3190.33×
Nebraska1,1450.25×
West Virginia8790.2×
Montana7320.28×
New Hampshire6110.17×
Delaware5820.23×
Rhode Island5800.2×
Maine5090.15×
North Dakota3890.2×
South Dakota3770.18×
Wyoming3050.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fatburger audience
BrandAffinityCategory
James Gandolfini102.83×Movies & TV
Fuddruckers100.57×Food & Beverages
Penn Station (restaurant)35.69×Food & Beverages
Sizzler85.55×Food & Beverages
John Goodman49.8×Movies & TV
Bravest Warriors254.59×Movies & TV
Panda Express12.04×Food & Beverages
Ledo Pizza70.18×Food & Beverages
Little Caesars11.27×Food & Beverages
Pizza Inn67.69×Food & Beverages
Golden Corral17.51×Food & Beverages
Johnny Rockets55.74×Food & Beverages
Jonah Hill22.1×Movies & TV
Five Guys10.79×Food & Beverages
Pollo Campero21.39×Food & Beverages
The Old Spaghetti Factory41.13×Food & Beverages
Shake Shack12.89×Food & Beverages
Sbarro51.08×Food & Beverages
Skyline Chili32.5×Food & Beverages
Papa Gino's44.97×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fatburger audience
TraitClusterScore
IndulgenceJOY1.93
Urban LifestyleOPEN1.87
Convenience OrientationPREMIUM1.6
Luxury OrientationPREMIUM1.37
Healthy LifestyleBALANCE1.27
Career OrientationPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Fatburger
CountryShare
United States58.1%
Canada17.4%
Japan3.4%

See Fatburger audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Fatburger have in United States?

Fatburger has an estimated audience of 926,130 people in United States, concentrated in California and Texas.

What is the gender split and age of Fatburger fans?

50.4% of Fatburger fans are female, 49.6% are male, with an average age of 38.7 years.

Which brands do Fatburger fans like most?

Fatburger fans show strongest brand affinity for James Gandolfini (102.83×), Fuddruckers (100.57×), and Penn Station (restaurant) (35.69×) over the country average.

Where do Fatburger fans live in United States?

Fatburger fans in United States are most concentrated in California (reach 592,164), Texas (reach 207,145), and Florida (reach 122,015). These three regions account for the largest share of the active audience.

What other brands do Fatburger fans also like?

Beyond Fatburger itself, the audience over-indexes on Fuddruckers (100.57×), Penn Station (restaurant) (35.69×), Sizzler (85.55×), and John Goodman (49.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fatburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.