Rascasse Audience Intelligence

Fatburger Target Market in United States

A data profile of the people who buy, follow and care about Fatburger in United States — modelled from more than twelve digital signal sources. Fatburger has an estimated audience of 945,633 people in United States.

#92among Restaurants in United States#2520among Brand in United States#1368in Food & Beverages

The average Fatburger fan in United States is 38.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include James Gandolfini, Penn Station (restaurant), Fuddruckers, with strongest over-indexing on James Gandolfini (102.83× the country average).

Demographically, the Fatburger audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fatburger fan in United States is balanced, around 38.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for James Gandolfini.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fatburger profile in United States.

Audience size
946K
in United States
Gender
50.4%♀
49.6% male
Age
38.7
average years
Country rank
#24560
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fatburger

50.4% are female, 49.6% are male, average age 38.7.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Fatburger audience in United States
MetricValue
Female50.4%
Male49.6%
Average age38.7
Estimated audience size945,633
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Fatburger audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

59.0%

of the worldwide Fatburger audience comes from United States.

Worldwide audience distribution share by country for Fatburger
CountryShare
United States59.0%
Canada16.2%
Japan3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fatburger audience in United States is strongest.

Fig. 05

Top regions by affinity

Fatburger customers by region in United States
#RegionReachAffinity×
01Nevada~100K11.90×
02Alaska~10K5.59×
03California~600K5.56×
04Florida~200K3.21×
05Texas~200K2.27×
06Arizona~40K2.20×
07New Mexico~10K2.18×
08Washington~40K2.03×
09Colorado~20K1.69×
10Illinois~40K1.20×
11Missouri~10K0.73×
12Vermont~1K0.71×
13Kansas~5K0.70×
14Louisiana~8K0.68×
15North Dakota~1K0.65×
16Oklahoma~7K0.64×
17South Dakota~1K0.64×
18Virginia~10K0.60×
19Montana~1K0.58×
20Rhode Island~2K0.56×
21Maine~2K0.55×
22Delaware~1K0.55×
23West Virginia~2K0.54×
24Washington, District of Columbia~2K0.54×
25Pennsylvania~20K0.53×
26Oregon~6K0.53×
27Mississippi~4K0.53×
28Idaho~2K0.53×
29New Hampshire~2K0.53×
30Utah~4K0.51×
31Hawaii~2K0.51×
32Arkansas~4K0.50×
33Nebraska~2K0.47×
34New Jersey~9K0.40×
35Iowa~3K0.40×
36Indiana~7K0.39×
37Kentucky~4K0.39×
38Alabama~5K0.38×
39Connecticut~4K0.38×
40Maryland~6K0.37×
41Georgia~10K0.36×
42Tennessee~7K0.35×
43South Carolina~5K0.35×
44Ohio~9K0.33×
45Wisconsin~5K0.33×
46Minnesota~4K0.33×
47Michigan~8K0.32×
48North Carolina~9K0.31×
49Massachusetts~5K0.29×
50New York~10K0.28×
Fig. 06

Affinity by region

Affinity by region — Fatburger, United States
0.28×1.00×11.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fatburger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fatburger audience
#·InterestCategoryAffinity×
01Bravest WarriorsMovies & TV254.59×
02James GandolfiniMovies & TV102.83×
03FuddruckersFood & Beverages100.57×
04SizzlerFood & Beverages85.55×
05Ledo PizzaFood & Beverages70.18×
06Pizza InnFood & Beverages67.69×
07Johnny RocketsFood & Beverages55.74×
08Big Boy RestaurantsFood & Beverages52.37×
09SbarroFood & Beverages51.08×
10John GoodmanMovies & TV49.80×
11The Old Spaghetti FactoryFood & Beverages41.13×
12Penn Station (restaurant)Food & Beverages35.69×
13Skyline ChiliFood & Beverages32.50×
14Jonah HillMovies & TV22.10×
15Pollo CamperoFood & Beverages21.39×
16Golden CorralFood & Beverages17.51×
17Denny'sFood & Beverages15.64×
18Panda ExpressFood & Beverages12.04×
19Little CaesarsFood & Beverages11.27×
20Five GuysFood & Beverages10.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fatburger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fatburger audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.58×
Career OrientationPOWER1.39×
IndulgenceJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fatburger audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.93×
TraditionCONSERVATISM0.97×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fatburger's target market in United States?

Fatburger's target market in United States covers an estimated 945,633 people, concentrated in California and Florida.

02

What is the gender split and age of Fatburger customers?

50.4% of the Fatburger audience are female, 49.6% are male, with an average age of 38.7 years.

03

Which brands do Fatburger fans like most?

Fatburger fans show strongest brand affinity for James Gandolfini (102.83×), Penn Station (restaurant) (35.69×), and Fuddruckers (100.57×) over the country average.

04

Where do Fatburger fans live in United States?

Fatburger fans in United States are most concentrated in California (reach ~600K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fatburger fans also like?

Beyond Fatburger itself, the audience over-indexes on Penn Station (restaurant) (35.69×), Fuddruckers (100.57×), Sizzler (85.55×), and John Goodman (49.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Fatburger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fatburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →