Rascasse Audience Intelligence

Penn Station (restaurant) Target Market in United States

A data profile of the people who buy, follow and care about Penn Station (restaurant) in United States — modelled from more than twelve digital signal sources. Penn Station (restaurant) has an estimated audience of 11,548,120 people in United States.

#310among Brand in United States#238in Food & Beverages

The average Penn Station (restaurant) fan in United States is 37.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Ohio.

Top brand affinities include Sbarro, Skyline Chili, Sneaky Pete's, with strongest over-indexing on Sbarro (158.46× the country average).

Demographically, the Penn Station (restaurant) audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Penn Station (restaurant) fan in United States is balanced, around 37.5 years old, with strong Career Orientation tendencies and a notable affinity for Sbarro.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Penn Station (restaurant) profile in United States.

Audience size
11.5M
in United States
Gender
53.0%♀
47.0% male
Age
37.5
average years
Country rank
#3093
Brand in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Penn Station (restaurant)

53.0% are female, 47.0% are male, average age 37.5.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Penn Station (restaurant) audience in United States
MetricValue
Female53.0%
Male47.0%
Average age37.5
Estimated audience size11,548,120
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Penn Station (restaurant) audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4922%
50+16%
Fig. 04

Worldwide distribution

96.3%

of the worldwide Penn Station (restaurant) audience comes from United States.

Worldwide audience distribution share by country for Penn Station (restaurant)
CountryShare
United States96.3%
Japan0.4%
United Kingdom0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Penn Station (restaurant) audience in United States is strongest.

Fig. 05

Top regions by affinity

Penn Station (restaurant) customers by region in United States
#RegionReachAffinity×
01New York~7.5M15.17×
02New Jersey~2.5M10.04×
03Ohio~2M6.23×
04Kentucky~700K5.73×
05Indiana~800K4.27×
06Missouri~300K1.85×
07West Virginia~90K1.84×
08Michigan~300K1.21×
09Washington, District of Columbia~30K1.00×
10Connecticut~100K0.97×
11Tennessee~200K0.86×
12Maryland~100K0.80×
13Pennsylvania~200K0.67×
14Massachusetts~100K0.56×
15Delaware~20K0.55×
16Rhode Island~20K0.53×
17Vermont~8K0.47×
18Illinois~100K0.44×
19North Dakota~9K0.43×
20Virginia~100K0.41×
21Alaska~9K0.40×
22South Dakota~9K0.39×
23North Carolina~100K0.37×
24Montana~8K0.30×
25New Hampshire~10K0.28×
26Nebraska~10K0.26×
27Idaho~10K0.24×
28Maine~9K0.24×
29New Mexico~10K0.21×
30Hawaii~9K0.21×
31Mississippi~20K0.20×
32South Carolina~30K0.19×
33Arkansas~10K0.17×
34Kansas~10K0.16×
35Georgia~50K0.15×
36Oklahoma~20K0.15×
37Iowa~10K0.15×
38Louisiana~20K0.14×
39Utah~10K0.14×
40Colorado~20K0.13×
41Alabama~20K0.13×
42Oregon~10K0.13×
43Nevada~10K0.13×
44Florida~80K0.12×
45Washington~30K0.12×
46Minnesota~20K0.12×
47California~100K0.11×
48Wisconsin~20K0.11×
49Arizona~20K0.10×
50Texas~80K0.09×
Fig. 06

Affinity by region

Affinity by region — Penn Station (restaurant), United States
0.09×1.00×15.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Penn Station (restaurant) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Penn Station (restaurant) audience
#·InterestCategoryAffinity×
01Sneaky Pete'sTravel & Leisure355.62×
02SbarroFood & Beverages158.46×
03Skyline ChiliFood & Beverages65.98×
04TteokbokkiFood & Beverages63.77×
05Pizza InnFood & Beverages48.09×
06FatburgerFood & Beverages35.69×
07Johnny RocketsFood & Beverages35.69×
08Togo'sFood & Beverages33.10×
09Gordon Food ServiceFood & Beverages31.79×
10Famous Dave'sFood & Beverages21.57×
11SizzlerFood & Beverages20.00×
12US FoodsFood & Beverages19.48×
13Firehouse SubsFood & Beverages15.98×
14Ruby Tuesday (restaurant)Food & Beverages12.99×
15Noodles & CompanyFood & Beverages12.94×
16Casey's General StoresFood & Beverages12.55×
17Jersey Mike's SubsFood & Beverages12.00×
18McAlister's DeliFood & Beverages11.04×
19Panda ExpressFood & Beverages3.95×
20Taco BellFood & Beverages2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Penn Station (restaurant) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Penn Station (restaurant) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.46×
Convenience OrientationPREMIUM1.42×
Price SensitivityPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Penn Station (restaurant) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
SustainabilityBALANCE0.73×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Penn Station (restaurant)'s target market in United States?

Penn Station (restaurant)'s target market in United States covers an estimated 11,548,120 people, concentrated in New York and New Jersey.

02

What is the gender split and age of Penn Station (restaurant) customers?

53.0% of the Penn Station (restaurant) audience are female, 47.0% are male, with an average age of 37.5 years.

03

Which brands do Penn Station (restaurant) fans like most?

Penn Station (restaurant) fans show strongest brand affinity for Sbarro (158.46×), Skyline Chili (65.98×), and Sneaky Pete's (355.62×) over the country average.

04

Where do Penn Station (restaurant) fans live in United States?

Penn Station (restaurant) fans in United States are most concentrated in New York (reach ~7.5M), New Jersey (reach ~2.5M), and Ohio (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Penn Station (restaurant) fans also like?

Beyond Penn Station (restaurant) itself, the audience over-indexes on Skyline Chili (65.98×), Sneaky Pete's (355.62×), Jersey Mike's Subs (12×), and Firehouse Subs (15.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Penn Station (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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