Rascasse Audience Intelligence

Casey's General Stores Target Market in United States

A data profile of the people who buy, follow and care about Casey's General Stores in United States — modelled from more than twelve digital signal sources. Casey's General Stores has an estimated audience of 11,188,897 people in United States.

#1among Convenience food in United States#325among Brand in United States#249in Food & Beverages

The average Casey's General Stores fan in United States is 40.8 years old, balanced, and lives primarily in Iowa.

The audience is concentrated in Iowa, Illinois, Missouri.

Top brand affinities include Mazda CX-5, Clash (magazine), Ariel (detergent), with strongest over-indexing on Mazda CX-5 (83.82× the country average).

Demographically, the Casey's General Stores audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Casey's General Stores fan in United States is balanced, around 40.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Mazda CX-5.

Category: Food & Beverages · Type: Brand · Subtype: Convenience food

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Casey's General Stores profile in United States.

Audience size
11.2M
in United States
Gender
50.8%♀
49.2% male
Age
40.8
average years
Country rank
#3207
Brand in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Casey's General Stores

50.8% are female, 49.2% are male, average age 40.8.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Casey's General Stores audience in United States
MetricValue
Female50.8%
Male49.2%
Average age40.8
Estimated audience size11,188,897
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Casey's General Stores audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

96.6%

of the worldwide Casey's General Stores audience comes from United States.

Worldwide audience distribution share by country for Casey's General Stores
CountryShare
United States96.6%
Australia0.7%
United Kingdom0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Casey's General Stores audience in United States is strongest.

Fig. 05

Top regions by affinity

Casey's General Stores customers by region in United States
#RegionReachAffinity×
01Iowa~1M11.63×
02Nebraska~400K7.63×
03Kansas~400K5.34×
04South Dakota~100K4.48×
05Missouri~600K3.93×
06Arkansas~300K3.00×
07Oklahoma~300K2.96×
08North Dakota~60K2.65×
09Illinois~800K2.27×
10Minnesota~300K1.99×
11Indiana~300K1.53×
12Kentucky~100K0.84×
13Tennessee~100K0.62×
14Wisconsin~90K0.57×
15Alaska~10K0.48×
16Vermont~8K0.44×
17Rhode Island~10K0.35×
18Hawaii~10K0.34×
19Delaware~9K0.32×
20Ohio~90K0.30×
21New Hampshire~10K0.28×
22Montana~8K0.27×
23Maine~9K0.26×
24Idaho~10K0.25×
25Michigan~50K0.19×
26West Virginia~9K0.18×
27Washington, District of Columbia~5K0.18×
28New Mexico~9K0.17×
29Mississippi~10K0.15×
30Utah~10K0.13×
31Texas~100K0.12×
32Connecticut~10K0.12×
33South Carolina~20K0.10×
34Alabama~10K0.10×
35Louisiana~10K0.10×
36Oregon~10K0.10×
37Maryland~20K0.09×
38Nevada~9K0.09×
39New Jersey~20K0.07×
40Arizona~10K0.07×
41Washington~10K0.07×
42Massachusetts~10K0.07×
43Colorado~10K0.07×
44Florida~40K0.06×
45Virginia~10K0.06×
46Pennsylvania~20K0.05×
47Georgia~20K0.05×
48North Carolina~20K0.05×
49New York~20K0.04×
50California~30K0.03×
Fig. 06

Affinity by region

Affinity by region — Casey's General Stores, United States
0.03×1.00×11.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Casey's General Stores audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Casey's General Stores audience
#·InterestCategoryAffinity×
01Clash (magazine)Music & Radio133.00×
02Mazda CX-5Cars & Mobility83.82×
03Ariel (detergent)Home & Garden53.38×
04Paul FrankFashion & Accessoires41.43×
05ThorntonsFood & Beverages38.21×
06Mazda CX-30Cars & Mobility21.81×
07PersilHome & Garden21.08×
08Cumberland FarmsShopping18.79×
09Penn Station (restaurant)Food & Beverages12.55×
10QuikTripShopping10.40×
11Kwik TripShopping7.98×
12SheetzCars & Mobility5.31×
13South DakotaTravel & Leisure5.24×
14Circle KShopping5.01×
157-ElevenShopping4.19×
16SpiritualityHealth4.05×
17MeditationHealth3.09×
18Social networking serviceTechnology & Electronics2.78×
19Midwestern United StatesTravel & Leisure2.75×
20VirtuePolitics & Society2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Casey's General Stores audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Casey's General Stores audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.54×
ExtroversionTHRILL1.35×
IndividualismJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Casey's General Stores audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
MindfulnessBALANCE0.89×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Casey's General Stores's target market in United States?

Casey's General Stores's target market in United States covers an estimated 11,188,897 people, concentrated in Iowa and Illinois.

02

What is the gender split and age of Casey's General Stores customers?

50.8% of the Casey's General Stores audience are female, 49.2% are male, with an average age of 40.8 years.

03

Which brands do Casey's General Stores fans like most?

Casey's General Stores fans show strongest brand affinity for Mazda CX-5 (83.82×), Clash (magazine) (133×), and Ariel (detergent) (53.38×) over the country average.

04

Where do Casey's General Stores fans live in United States?

Casey's General Stores fans in United States are most concentrated in Iowa (reach ~1M), Illinois (reach ~800K), and Missouri (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Casey's General Stores fans also like?

Beyond Casey's General Stores itself, the audience over-indexes on Clash (magazine) (133×), Ariel (detergent) (53.38×), QuikTrip (10.4×), and Thorntons (38.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Convenience food audiences in United States

See Casey's General Stores audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Casey's General Stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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