Casey's General Stores Audience in United States

Casey's General Stores logo

Casey's General Stores has an estimated audience of 10,142,219 people in United States. 50.8% are female, 49.2% are male, average age 40.8. Top regions: Iowa, Illinois, Missouri. Top brand affinities: Mazda CX-5, Clash (magazine), Ariel (detergent), QuikTrip, Thorntons.

The average Casey's General Stores fan in United States is 40.8 years old, balanced, and lives primarily in Iowa. The audience is concentrated in Iowa, Illinois, Missouri. Top brand affinities include Mazda CX-5, Clash (magazine), Ariel (detergent), with strongest over-indexing on Mazda CX-5 (83.82× the country average). Demographically, the Casey's General Stores audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Convenience food

Demographics of Casey's General Stores fans

Demographic split for Casey's General Stores audience in United States
MetricValue
Female50.8%
Male49.2%
Average age40.8
Estimated audience size10,142,219

Audience persona

The typical Casey's General Stores fan in United States is balanced, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Mazda CX-5.

Top regions in United States

Top regions ranked by reach for Casey's General Stores in United States
RegionReachAffinity
Iowa983,00711.76×
Illinois812,4042.4×
Missouri670,8314.1×
Kansas433,9935.43×
Nebraska389,8857.67×
Oklahoma337,3933×
Minnesota302,8872.08×
Indiana299,4741.62×
Arkansas242,5902.9×
Tennessee124,2320.61×
Kentucky100,5640.79×
South Dakota94,6814.04×
Ohio93,7400.3×
Wisconsin91,7840.6×
Texas74,7150.09×
North Dakota52,4212.52×
Michigan40,7890.15×
California26,1050.02×
Florida19,2730.03×
New York13,0430.02×
Pennsylvania12,9750.04×
Georgia10,9490.04×
Virginia10,5250.04×
Massachusetts8,8310.04×
Colorado8,3140.05×
North Carolina8,3000.03×
Nevada6,0290.06×
Arizona5,1240.02×
Alabama4,5590.03×
Washington4,3810.02×
New Jersey4,1140.02×
Louisiana4,0030.03×
Oregon3,5610.03×
Maryland3,1640.02×
South Carolina3,0630.02×
Mississippi2,7420.03×
Connecticut2,1610.02×
Utah1,8760.02×
West Virginia1,6590.04×
New Mexico1,3780.03×
Washington, District of Columbia1,0700.04×
Idaho9070.02×
Montana7820.03×
Maine7370.02×
New Hampshire6870.02×
Hawaii6530.01×
Wyoming5310.04×
Rhode Island4840.02×
Delaware4590.02×
Vermont3100.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Casey's General Stores audience
BrandAffinityCategory
Mazda CX-583.82×Cars & Mobility
Clash (magazine)133×Music & Radio
Ariel (detergent)53.38×Home & Garden
QuikTrip10.4×Shopping
Thorntons38.21×Food & Beverages
Penn Station (restaurant)12.55×Food & Beverages
Cumberland Farms18.79×Shopping
Mazda CX-3021.81×Cars & Mobility
Spirituality4.05×Health
7-Eleven4.19×Shopping
Kwik Trip7.98×Shopping
Social networking service2.78×Technology & Electronics
Paul Frank41.43×Fashion & Accessoires
Circle K5.01×Shopping
Meditation3.09×Health
Sheetz5.31×Cars & Mobility
Persil21.08×Home & Garden
RaceTrac7.3×Cars & Mobility
South Dakota5.24×Travel & Leisure
Virtue2.64×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Casey's General Stores audience
TraitClusterScore
ExtroversionTHRILL1.85
Convenience OrientationPREMIUM1.57
LGBTQ+ IdentityOPEN1.4
Family OrientationCONSERVATISM1.4
Price SensitivityPREMIUM1.35
Community OrientationOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Casey's General Stores
CountryShare
United States96.3%
Australia0.7%
United Kingdom0.5%

See Casey's General Stores audiences in other countries

More Convenience food audiences in United States

Frequently asked questions

How many fans does Casey's General Stores have in United States?

Casey's General Stores has an estimated audience of 10,142,219 people in United States, concentrated in Iowa and Illinois.

What is the gender split and age of Casey's General Stores fans?

50.8% of Casey's General Stores fans are female, 49.2% are male, with an average age of 40.8 years.

Which brands do Casey's General Stores fans like most?

Casey's General Stores fans show strongest brand affinity for Mazda CX-5 (83.82×), Clash (magazine) (133×), and Ariel (detergent) (53.38×) over the country average.

Where do Casey's General Stores fans live in United States?

Casey's General Stores fans in United States are most concentrated in Iowa (reach 983,007), Illinois (reach 812,404), and Missouri (reach 670,831). These three regions account for the largest share of the active audience.

What other brands do Casey's General Stores fans also like?

Beyond Casey's General Stores itself, the audience over-indexes on Clash (magazine) (133×), Ariel (detergent) (53.38×), QuikTrip (10.4×), and Thorntons (38.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Casey's General Stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.