Rascasse Audience Intelligence

Spirituality Audience in United States

A data profile of the people who buy, follow and care about Spirituality in United States — modelled from more than twelve digital signal sources. Spirituality has an estimated audience of 40,730,462 people in United States.

#33among Field of study in United States#399among Topic in United States#17in Health

The average Spirituality fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Casey's General Stores, Personal care, Self-love, with strongest over-indexing on Casey's General Stores (4.05× the country average).

Demographically, the Spirituality audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spirituality fan in United States is more female, around 38.8 years old, with strong Mindfulness tendencies and a notable affinity for Casey's General Stores.

Category: Health · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spirituality profile in United States.

Audience size
40.7M
in United States
Gender
67.8%♀
32.2% male
Age
38.8
average years
Country rank
#556
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spirituality fans

67.8% are female, 32.2% are male, average age 38.8.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Spirituality audience in United States
MetricValue
Female67.8%
Male32.2%
Average age38.8
Estimated audience size40,730,462
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Spirituality audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4921%
50+20%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Spirituality audience comes from United States.

Worldwide audience distribution share by country for Spirituality
CountryShare
United States24.9%
Japan5.6%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spirituality audience in United States is strongest.

Fig. 05

Top regions by affinity

Spirituality fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~400K1.28×
02Georgia~1.5M1.24×
03Louisiana~700K1.24×
04Maryland~900K1.22×
05North Carolina~1.5M1.20×
06Alabama~700K1.17×
07Utah~400K1.16×
08California~5M1.12×
09Hawaii~200K1.10×
10Arkansas~400K1.09×
11Arizona~900K1.08×
12South Carolina~700K1.08×
13New York~2.5M1.05×
14Kentucky~500K1.05×
15Nevada~400K1.05×
16Connecticut~400K1.04×
17Florida~3M1.03×
18Ohio~1.5M1.03×
19Michigan~1M1.03×
20New Mexico~200K1.03×
21Delaware~100K1.03×
22Pennsylvania~1.5M1.02×
23Illinois~1.5M1.02×
24Oregon~500K1.02×
25Virginia~1M1.01×
26Oklahoma~500K1.01×
27Washington~800K0.99×
28Missouri~700K0.99×
29Alaska~90K0.99×
30Washington, District of Columbia~100K0.98×
31Indiana~700K0.97×
32New Jersey~1M0.96×
33Tennessee~800K0.96×
34Texas~3.5M0.94×
35Kansas~300K0.93×
36Minnesota~500K0.92×
37Nebraska~200K0.92×
38Idaho~200K0.92×
39North Dakota~80K0.92×
40West Virginia~200K0.91×
41Maine~100K0.91×
42Montana~100K0.91×
43Wisconsin~600K0.90×
44Rhode Island~100K0.90×
45Colorado~600K0.89×
46Vermont~60K0.89×
47Massachusetts~700K0.88×
48South Dakota~80K0.85×
49Iowa~300K0.82×
50New Hampshire~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Spirituality, United States
0.81×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spirituality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spirituality audience
#·InterestCategoryAffinity×
01Casey's General StoresFood & Beverages4.05×
02New TestamentPolitics & Society2.47×
03City BankBusiness & Career2.35×
04Drudge ReportSports2.25×
05Self-awarenessHealth2.14×
06Motivational speakingBusiness & Career2.12×
07Gaming computerTechnology & Electronics1.99×
08Self-loveHealth1.97×
09New York PostNews1.88×
10MindfulnessHealth1.86×
11Personal careHealth1.79×
12Real propertyHome & Garden1.77×
13PhilanthropyArts & Culture1.77×
14House musicMusic & Radio1.75×
15Diane KeatonMovies & TV1.74×
16Natural skin careBeauty & Wellness1.74×
17High schoolBusiness & Career1.62×
18InnovationBusiness & Career1.61×
19Alternative medicineBusiness & Career1.55×
20MeditationHealth1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spirituality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spirituality audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.85×
SpiritualityBALANCE1.49×
SustainabilityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spirituality audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.88×
Social Media UsageJOY0.92×
Quality AwarenessPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spirituality have in United States?

Spirituality has an estimated audience of 40,730,462 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spirituality fans?

67.8% of Spirituality fans are female, 32.2% are male, with an average age of 38.8 years.

03

Which brands do Spirituality fans like most?

Spirituality fans show strongest brand affinity for Casey's General Stores (4.05×), Personal care (1.79×), and Self-love (1.97×) over the country average.

04

Where do Spirituality fans live in United States?

Spirituality fans in United States are most concentrated in California (reach ~5M), Texas (reach ~3.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Spirituality fans also like?

Beyond Spirituality itself, the audience over-indexes on Personal care (1.79×), Self-love (1.97×), Self-awareness (2.14×), and Real property (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Spirituality audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spirituality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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