Spirituality Audience in United States

Spirituality logo

Spirituality has an estimated audience of 40,730,462 people in United States. 67.8% are female, 32.2% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Singer-songwriter, Diabetes mellitus awareness, MSN, Houston Astros.

The average Spirituality fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Singer-songwriter, Diabetes mellitus awareness, with strongest over-indexing on Kia Sportage (19.82× the country average). Demographically, the Spirituality audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Field of study

Demographics of Spirituality fans

Demographic split for Spirituality audience in United States
MetricValue
Female67.8%
Male32.2%
Average age38.8
Estimated audience size40,730,462

Audience persona

The typical Spirituality fan in United States is more female, around 38.8 years old, with strong Mindfulness tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Spirituality in United States
RegionReachAffinity
California5,255,2641.17×
Texas3,484,0310.99×
Florida3,055,1711.11×
New York2,585,5121.14×
Georgia1,681,4741.34×
Illinois1,494,0321.1×
North Carolina1,472,7231.2×
Pennsylvania1,417,5701.03×
Ohio1,361,2251.08×
Michigan1,102,9781.04×
New Jersey1,045,5611.01×
Virginia1,024,5251.03×
Arizona965,9821.16×
Maryland861,4471.23×
Washington838,8101.03×
Tennessee812,7500.99×
Massachusetts720,6920.9×
Indiana704,1800.95×
Alabama670,1341.18×
South Carolina666,5971.09×
Louisiana658,8211.25×
Missouri648,8690.99×
Colorado566,6400.88×
Wisconsin541,2380.88×
Minnesota533,0520.91×
Kentucky512,2141×
Oregon490,9311.05×
Oklahoma462,0561.02×
Mississippi448,1721.34×
Nevada435,6131.11×
Utah435,2301.19×
Connecticut417,7881.02×
Arkansas365,6331.09×
Kansas292,1900.91×
Iowa268,7380.8×
New Mexico197,4790.97×
Hawaii183,3181.05×
Idaho175,9570.86×
Nebraska174,6340.85×
West Virginia170,8100.9×
Maine128,4650.88×
Washington, District of Columbia127,5301.04×
New Hampshire116,8610.73×
Delaware109,4020.97×
Rhode Island106,9550.82×
Montana93,8760.83×
Alaska80,6130.93×
South Dakota65,1260.69×
North Dakota63,9270.76×
Vermont55,4940.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spirituality audience
BrandAffinityCategory
Kia Sportage19.82×Cars & Mobility
Singer-songwriter3.27×Music & Radio
Diabetes mellitus awareness4.14×Health
MSN2.22×News
Houston Astros4.55×Sports
Honda HR-V13.57×Cars & Mobility
Los Angeles Dodgers3.68×Sports
Chuck Norris3.09×Movies & TV
Microblogging4.14×Technology & Electronics
Planet Fitness1.79×Sports
Personal care2×Health
Autism Awareness4.14×Health
Pre-school playgroup14.77×Kids & Family
Dollar General1.66×Shopping
Livemusic2.14×Music & Radio
Self-awareness2.47×Health
Real property2.12×Home & Garden
Non-fiction books2.88×Literature
Lace wig2.09×Beauty & Wellness
J. C. Penney1.88×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spirituality audience
TraitClusterScore
MindfulnessBALANCE1.76
SustainabilityBALANCE1.22
SpiritualityBALANCE1.16
ExtroversionTHRILL1.16
LGBTQ+ IdentityOPEN1.14
Healthy LifestyleBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Spirituality
CountryShare
United States24.9%
Japan5.6%
Brazil4.6%

See Spirituality audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Spirituality have in United States?

Spirituality has an estimated audience of 40,730,462 people in United States, concentrated in California and Texas.

What is the gender split and age of Spirituality fans?

67.8% of Spirituality fans are female, 32.2% are male, with an average age of 38.8 years.

Which brands do Spirituality fans like most?

Spirituality fans show strongest brand affinity for Kia Sportage (19.82×), Singer-songwriter (3.27×), and Diabetes mellitus awareness (4.14×) over the country average.

Where do Spirituality fans live in United States?

Spirituality fans in United States are most concentrated in California (reach 5,255,264), Texas (reach 3,484,031), and Florida (reach 3,055,171). These three regions account for the largest share of the active audience.

What other brands do Spirituality fans also like?

Beyond Spirituality itself, the audience over-indexes on Singer-songwriter (3.27×), Diabetes mellitus awareness (4.14×), MSN (2.22×), and Houston Astros (4.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spirituality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.