Rascasse Audience Intelligence

Spirituality Audience in Germany

A data profile of the people who buy, follow and care about Spirituality in Germany — modelled from more than twelve digital signal sources. Spirituality has an estimated audience of 4,848,628 people in Germany.

#56among Field of study in Germany#692among Topic in Germany#34in Health

The average Spirituality fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Eyes Wide Shut, Alice Cooper (band), Tagesschau, with strongest over-indexing on Eyes Wide Shut (13.81× the country average).

Demographically, the Spirituality audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Spirituality fan in Germany is more female, around 37.5 years old, with strong Mindfulness tendencies and a notable affinity for Eyes Wide Shut.

Category: Health · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spirituality profile in Germany.

Audience size
4.8M
in Germany
Gender
68.5%♀
31.5% male
Age
37.5
average years
Country rank
#1109
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spirituality fans

68.5% are female, 31.5% are male, average age 37.5.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Spirituality audience in Germany
MetricValue
Female68.5%
Male31.5%
Average age37.5
Estimated audience size4,848,628
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Spirituality audience in Germany
Age bracketShare%
16-1924%
20-2919%
30-3920%
40-4922%
50+14%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Spirituality audience comes from Germany.

Worldwide audience distribution share by country for Spirituality
CountryShare
United States24.9%
Japan5.6%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spirituality audience in Germany is strongest.

Fig. 05

Top regions by affinity

Spirituality fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~900K1.33×
02Hamburg~100K1.17×
03Nordrhein-Westfalen~1M1.13×
04Niedersachsen~500K1.11×
05Schleswig-Holstein~200K1.09×
06Hessen~400K1.08×
07Berlin~200K1.07×
08Bayern~800K1.06×
09Rheinland-Pfalz~200K1.00×
10Saarland~60K0.99×
11Mecklenburg-Vorpommern~90K0.97×
12Bremen~40K0.96×
13Thüringen~100K0.90×
14Brandenburg~100K0.88×
15Sachsen-Anhalt~100K0.84×
16Sachsen~200K0.69×
Fig. 06

Affinity by region

Affinity by region — Spirituality, Germany
0.69×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spirituality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spirituality audience
#·InterestCategoryAffinity×
01Eyes Wide ShutMovies & TV13.81×
02Smyths Toys SuperstoresShopping13.81×
03Once upon a timeMovies & TV13.81×
04Pierre FranckhMovies & TV13.81×
05High School DxDMovies & TV13.81×
06Paulo CoelhoLiterature13.81×
07Rory GallagherMusic & Radio13.81×
08Alice Cooper (band)Music & Radio13.44×
09Joe BonamassaMusic & Radio13.27×
10The TudorsMovies & TV12.24×
11Joint ventureBusiness & Career11.23×
12Jon Bon JoviMusic & Radio7.95×
13Angela LansburyMovies & TV7.93×
14Italo discoMusic & Radio5.94×
15HugendubelShopping2.65×
16Self-awarenessHealth2.46×
17FocusNews2.37×
18TagesschauMovies & TV2.24×
19NatureHome & Garden1.73×
20FamilyKids & Family1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spirituality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spirituality audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.06×
SpiritualityBALANCE1.93×
Community OrientationOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spirituality audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.99×
Career OrientationPOWER0.99×
Price SensitivityPREMIUM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spirituality have in Germany?

Spirituality has an estimated audience of 4,848,628 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Spirituality fans?

68.5% of Spirituality fans are female, 31.5% are male, with an average age of 37.5 years.

03

Which brands do Spirituality fans like most?

Spirituality fans show strongest brand affinity for Eyes Wide Shut (13.81×), Alice Cooper (band) (13.44×), and Tagesschau (2.24×) over the country average.

04

Where do Spirituality fans live in Germany?

Spirituality fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Baden-Württemberg (reach ~900K), and Bayern (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Spirituality fans also like?

Beyond Spirituality itself, the audience over-indexes on Alice Cooper (band) (13.44×), Tagesschau (2.24×), Smyths Toys Superstores (13.81×), and Once upon a time (13.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Spirituality audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Spirituality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →