Spirituality Audience in Germany
Spirituality has an estimated audience of 4,848,628 people in Germany. 68.5% are female, 31.5% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Israel, The Hollies (Official), Product design, Home Delivery, Stradivarius.
The average Spirituality fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Israel, The Hollies (Official), Product design, with strongest over-indexing on Israel (5.71× the country average). Demographically, the Spirituality audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of Spirituality fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 37.5 |
| Estimated audience size | 4,848,628 |
Audience persona
The typical Spirituality fan in Germany is more female, around 37.5 years old, with strong Mindfulness tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,243,730 | 1.17× |
| Baden-Württemberg | 914,220 | 1.38× |
| Bayern | 848,327 | 1.09× |
| Niedersachsen | 535,714 | 1.14× |
| Hessen | 391,343 | 1.06× |
| Rheinland-Pfalz | 241,030 | 0.99× |
| Berlin | 227,645 | 1.05× |
| Schleswig-Holstein | 197,470 | 1.13× |
| Hamburg | 134,890 | 1.23× |
| Sachsen | 132,770 | 0.56× |
| Brandenburg | 128,852 | 0.86× |
| Thüringen | 104,997 | 0.85× |
| Sachsen-Anhalt | 96,327 | 0.77× |
| Mecklenburg-Vorpommern | 86,583 | 0.94× |
| Saarland | 54,604 | 0.92× |
| Bremen | 36,027 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.71× | Travel & Leisure |
| The Hollies (Official) | 7.43× | Music & Radio |
| Product design | 1.79× | Business & Career |
| Home Delivery | 2.87× | Food & Beverages |
| Stradivarius | 1.62× | Shopping |
| Wim Hof | 6.06× | Sports |
| Join Me | 10.25× | Technology & Electronics |
| Harvey Mudd College | 13.81× | Business & Career |
| Škoda Kodiaq | 1.55× | Cars & Mobility |
| Högl | 5.47× | Fashion & Accessoires |
| Zagreb | 2.51× | Travel & Leisure |
| JibJab | 8.29× | Internet & Social Media |
| Kodi (software) | 1.82× | Technology & Electronics |
| Volvo V60 | 2.67× | Cars & Mobility |
| Samanyolu Haber | 2.22× | Movies & TV |
| Cachorro | 1.68× | Pets & Animals |
| Jared | 13.81× | Shopping |
| Durban University of Technology | 2.16× | Business & Career |
| Solo climbing | 1.67× | Sports |
| Gorinchem | 5.14× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.16 |
| Sports Activity | POWER | 1.64 |
| Sustainability | BALANCE | 1.47 |
| Pet Ownership | JOY | 1.42 |
| Healthy Lifestyle | BALANCE | 1.35 |
| LGBTQ+ Identity | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 5.6% |
| Brazil | 4.6% |
See Spirituality audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Spirituality have in Germany?
Spirituality has an estimated audience of 4,848,628 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Spirituality fans?
68.5% of Spirituality fans are female, 31.5% are male, with an average age of 37.5 years.
Which brands do Spirituality fans like most?
Spirituality fans show strongest brand affinity for Israel (5.71×), The Hollies (Official) (7.43×), and Product design (1.79×) over the country average.
Where do Spirituality fans live in Germany?
Spirituality fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,243,730), Baden-Württemberg (reach 914,220), and Bayern (reach 848,327). These three regions account for the largest share of the active audience.
What other brands do Spirituality fans also like?
Beyond Spirituality itself, the audience over-indexes on The Hollies (Official) (7.43×), Product design (1.79×), Home Delivery (2.87×), and Stradivarius (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spirituality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.