Spirituality Audience in Canada
Spirituality has an estimated audience of 4,174,871 people in Canada. 67.3% are female, 32.7% are male, average age 39.0. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Meditation, Alternative medicine, Mindfulness, Contemporary art.
The average Spirituality fan in Canada is 39.0 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Meditation, Alternative medicine, with strongest over-indexing on Real property (1.81× the country average). Demographically, the Spirituality audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of Spirituality fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 39.0 |
| Estimated audience size | 4,174,871 |
Audience persona
The typical Spirituality fan in Canada is more female, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,378,702 | 1.36× |
| Quebec | 862,045 | 0.86× |
| British Columbia | 832,948 | 1.33× |
| Alberta | 634,304 | 1.23× |
| Saskatchewan | 167,757 | 1.27× |
| Manitoba | 164,530 | 1.05× |
| Nova Scotia | 111,663 | 0.9× |
| New Brunswick | 95,141 | 0.99× |
| Newfoundland and Labrador | 58,285 | 0.92× |
| Prince Edward Island | 18,444 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.81× | Home & Garden |
| Meditation | 1.53× | Health |
| Alternative medicine | 1.82× | Business & Career |
| Mindfulness | 1.73× | Health |
| Contemporary art | 1.53× | Arts & Culture |
| Natural skin care | 1.59× | Beauty & Wellness |
| Western Union | 1.56× | Business & Career |
| Anti-aging cream | 1.64× | Beauty & Wellness |
| Hinduism | 1.99× | Politics & Society |
| Buddhism | 1.99× | Health |
| Leonardo DiCaprio | 1.66× | Movies & TV |
| Non-alcoholic beverage | 1.71× | Food & Beverages |
| Gluten-free diet | 1.52× | Food & Beverages |
| Blanket | 1.6× | Home & Garden |
| Tarot | 2.02× | Health |
| Essential oil | 1.56× | Home & Garden |
| Aerobics | 1.63× | Sports |
| Bohemianism | 1.68× | Fashion & Accessoires |
| Cappuccino | 1.55× | Food & Beverages |
| Bored Panda | 1.58× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.73 |
| Tradition | CONSERVATISM | 1.4 |
| Spirituality | BALANCE | 1.37 |
| Extroversion | THRILL | 1.33 |
| Community Orientation | OPEN | 1.3 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 5.6% |
| Brazil | 4.6% |
See Spirituality audiences in other countries
More Field of study audiences in Canada
- Music (20,108,624)
- Politics and social issues (15,419,986)
- Education (11,614,140)
- Entrepreneurship (10,649,072)
- Finance (9,723,281)
Frequently asked questions
How many fans does Spirituality have in Canada?
Spirituality has an estimated audience of 4,174,871 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Spirituality fans?
67.3% of Spirituality fans are female, 32.7% are male, with an average age of 39.0 years.
Which brands do Spirituality fans like most?
Spirituality fans show strongest brand affinity for Real property (1.81×), Meditation (1.53×), and Alternative medicine (1.82×) over the country average.
Where do Spirituality fans live in Canada?
Spirituality fans in Canada are most concentrated in Ontario (reach 2,378,702), Quebec (reach 862,045), and British Columbia (reach 832,948). These three regions account for the largest share of the active audience.
What other brands do Spirituality fans also like?
Beyond Spirituality itself, the audience over-indexes on Meditation (1.53×), Alternative medicine (1.82×), Mindfulness (1.73×), and Contemporary art (1.53×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Spirituality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.