A data profile of the people who buy, follow and care about Spirituality in Canada — modelled from more than twelve digital signal sources. Spirituality has an estimated audience of 4,174,871 people in Canada.
The average Spirituality fan in Canada is 39.0 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Meditation, Alternative medicine, with strongest over-indexing on Real property (1.81× the country average).
Demographically, the Spirituality audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Spirituality fan in Canada is more female, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Real property.
The key figures that characterise the Spirituality profile in Canada.
67.3% are female, 32.7% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 39.0 |
| Estimated audience size | 4,174,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Spirituality audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 5.6% |
| Brazil | 4.6% |
Where the Spirituality audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.36× | |
| 02 | British Columbia | ~800K | 1.33× | |
| 03 | Saskatchewan | ~200K | 1.27× | |
| 04 | Alberta | ~600K | 1.23× | |
| 05 | Manitoba | ~200K | 1.05× | |
| 06 | New Brunswick | ~100K | 0.99× | |
| 07 | Newfoundland and Labrador | ~60K | 0.92× | |
| 08 | Nova Scotia | ~100K | 0.90× | |
| 09 | Prince Edward Island | ~20K | 0.90× | |
| 10 | Quebec | ~900K | 0.86× |
The strongest cross-interests of the Spirituality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tarot | Health | 2.02× | ||
| 02 | Hinduism | Politics & Society | 1.99× | ||
| 03 | Buddhism | Health | 1.99× | ||
| 04 | Alternative medicine | Business & Career | 1.82× | ||
| 05 | Real property | Home & Garden | 1.81× | ||
| 06 | Mindfulness | Health | 1.73× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.71× | ||
| 08 | Bohemianism | Fashion & Accessoires | 1.68× | ||
| 09 | Leonardo DiCaprio | Movies & TV | 1.66× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 1.64× | ||
| 11 | Aerobics | Sports | 1.63× | ||
| 12 | Blanket | Home & Garden | 1.60× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.59× | ||
| 14 | Western Union | Business & Career | 1.56× | ||
| 15 | Essential oil | Home & Garden | 1.56× | ||
| 16 | Artificial nails | Beauty & Wellness | 1.56× | ||
| 17 | Cappuccino | Food & Beverages | 1.55× | ||
| 18 | Meditation | Health | 1.53× | ||
| 19 | Contemporary art | Arts & Culture | 1.53× | ||
| 20 | Gluten-free diet | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.73× | |
| Tradition | CONSERVATISM | 1.40× | |
| Spirituality | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Social Media Usage | JOY | 0.90× |
Spirituality has an estimated audience of 4,174,871 people in Canada, concentrated in Ontario and Quebec.
67.3% of Spirituality fans are female, 32.7% are male, with an average age of 39.0 years.
Spirituality fans show strongest brand affinity for Real property (1.81×), Meditation (1.53×), and Alternative medicine (1.82×) over the country average.
Spirituality fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~900K), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Spirituality itself, the audience over-indexes on Meditation (1.53×), Alternative medicine (1.82×), Mindfulness (1.73×), and Contemporary art (1.53×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Spirituality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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