A data profile of the people who buy, follow and care about Spirituality in India — modelled from more than twelve digital signal sources. Spirituality has an estimated audience of 6,434,002 people in India.
Spirituality has an estimated audience of 6,434,002 people in India. 27.3% are female, 72.7% are male, average age 33.6. Top brand affinities: Young's, Videography, Real property, Anthropology, Jim Carrey.
Top brand affinities include Young's, Videography, Real property, with strongest over-indexing on Young's (3.77× the country average).
Demographically, the Spirituality audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical Spirituality fan in India is more male, around 33.6 years old, with strong Community Orientation tendencies and a notable affinity for Young's.
The key figures that characterise the Spirituality profile in India.
27.3% are female, 72.7% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 33.6 |
| Estimated audience size | 6,434,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Spirituality audience comes from India.
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 5.6% |
| Brazil | 4.6% |
The strongest cross-interests of the Spirituality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Edward Norton | Movies & TV | 4.63× | ||
| 02 | Jim Carrey | Movies & TV | 4.41× | ||
| 03 | Young's | Food & Beverages | 3.77× | ||
| 04 | Kristen Stewart | Movies & TV | 3.42× | ||
| 05 | Ozarks | Movies & TV | 3.06× | ||
| 06 | Videography | Internet & Social Media | 3.00× | ||
| 07 | Brock Lesnar | Sports | 2.84× | ||
| 08 | Spanish language | Politics & Society | 2.80× | ||
| 09 | Roman Reigns | Sports | 2.71× | ||
| 10 | WrestleMania | Sports | 2.68× | ||
| 11 | Real property | Home & Garden | 2.53× | ||
| 12 | Bed sheet | Home & Garden | 2.45× | ||
| 13 | United Nations | Politics & Society | 2.43× | ||
| 14 | Las Vegas | Travel & Leisure | 2.29× | ||
| 15 | Pillow | Home & Garden | 2.15× | ||
| 16 | Birkenstock | Fashion & Accessoires | 2.05× | ||
| 17 | Anthropology | Business & Career | 2.00× | ||
| 18 | Mattress | Home & Garden | 1.81× | ||
| 19 | Macau | Travel & Leisure | 1.78× | ||
| 20 | OnePlus | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.41× | |
| Mindfulness | BALANCE | 1.33× | |
| Career Orientation | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Social Media Usage | JOY | 0.71× | |
| Creativity | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Spirituality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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