A data profile of the people who buy, follow and care about Spirituality in Belgium — modelled from more than twelve digital signal sources. Spirituality has an estimated audience of 1,251,997 people in Belgium.
Spirituality has an estimated audience of 1,251,997 people in Belgium. 69.4% are female, 30.6% are male, average age 44.1. Top brand affinities: Mindfulness, Alternative medicine, Meditation, Fine art, Hinduism.
Top brand affinities include Mindfulness, Alternative medicine, Meditation, with strongest over-indexing on Mindfulness (2.46× the country average).
Demographically, the Spirituality audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Mindfulness, Spirituality.
The typical Spirituality fan in Belgium is more female, around 44.1 years old, with strong Mindfulness tendencies and a notable affinity for Mindfulness.
The key figures that characterise the Spirituality profile in Belgium.
69.4% are female, 30.6% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 44.1 |
| Estimated audience size | 1,251,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Spirituality audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 5.6% |
| Brazil | 4.6% |
The strongest cross-interests of the Spirituality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hinduism | Politics & Society | 3.39× | ||
| 02 | Alternative medicine | Business & Career | 2.88× | ||
| 03 | Tarot | Health | 2.69× | ||
| 04 | Caudalie | Beauty & Wellness | 2.56× | ||
| 05 | Mindfulness | Health | 2.46× | ||
| 06 | Buddhism | Health | 2.26× | ||
| 07 | Tradition | Politics & Society | 2.07× | ||
| 08 | Activism | Politics & Society | 1.93× | ||
| 09 | Natural skin care | Beauty & Wellness | 1.87× | ||
| 10 | Sephora | Shopping | 1.80× | ||
| 11 | Charitable organization | Politics & Society | 1.74× | ||
| 12 | Art exhibition | Arts & Culture | 1.69× | ||
| 13 | ICI Paris XL | Shopping | 1.67× | ||
| 14 | New York City | Travel & Leisure | 1.66× | ||
| 15 | Local food | Food & Beverages | 1.61× | ||
| 16 | Retro style | Fashion & Accessoires | 1.60× | ||
| 17 | Uniqlo | Shopping | 1.60× | ||
| 18 | Meditation | Health | 1.57× | ||
| 19 | Bicycle touring | Sports | 1.53× | ||
| 20 | Fine art | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.74× | |
| Spirituality | BALANCE | 1.45× | |
| Tradition | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.95× | |
| Pet Ownership | JOY | 0.97× | |
| Healthy Lifestyle | BALANCE | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Spirituality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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