A data profile of the people who buy, follow and care about Education in Belgium — modelled from more than twelve digital signal sources. Education has an estimated audience of 3,023,400 people in Belgium.
Education has an estimated audience of 3,023,400 people in Belgium. 57.8% are female, 42.2% are male, average age 43.0. Top brand affinities: Teaching English as a foreign language, BBC Learning English, English Language Courses, Central Board of Secondary Education, Breaking the Taboo.
Top brand affinities include Teaching English as a foreign language, BBC Learning English, English Language Courses, with strongest over-indexing on Teaching English as a foreign language (1.54× the country average).
Demographically, the Education audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
The typical Education fan in Belgium is more female, around 43.0 years old, with strong Social Media Usage tendencies and a notable affinity for Teaching English as a foreign language.
The key figures that characterise the Education profile in Belgium.
57.8% are female, 42.2% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 43.0 |
| Estimated audience size | 3,023,400 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Education audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 24.7% |
| India | 6.7% |
| Brazil | 6.0% |
The strongest cross-interests of the Education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | English Language Courses | Business & Career | 1.72× | ||
| 02 | Central Board of Secondary Education | Kids & Family | 1.72× | ||
| 03 | Breaking the Taboo | Movies & TV | 1.59× | ||
| 04 | Trump Hotel Las Vegas | Travel & Leisure | 1.56× | ||
| 05 | Teaching English as a foreign language | Politics & Society | 1.54× | ||
| 06 | Trump Tower (New York City) | Travel & Leisure | 1.54× | ||
| 07 | BBC Learning English | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Pet Ownership | JOY | 0.89× | |
| Travelling | THRILL | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.65× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Design Affinity | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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