A data profile of the people who buy, follow and care about Psychology in Belgium — modelled from more than twelve digital signal sources. Psychology has an estimated audience of 2,976,284 people in Belgium.
The average Psychology fan in Belgium is 44.0 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Hainaut.
Top brand affinities include Colruyt (supermarket), Personal development, Brico, with strongest over-indexing on Colruyt (supermarket) (1.58× the country average).
Demographically, the Psychology audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Psychology fan in Belgium is more female, around 44.0 years old, with strong Sustainability tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Psychology profile in Belgium.
64.0% are female, 36.0% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 44.0 |
| Estimated audience size | 2,976,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Psychology audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 6.0% |
| Italy | 5.3% |
Where the Psychology audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~90K | 1.12× | |
| 02 | East Flanders | ~300K | 1.08× | |
| 03 | Brussels | ~200K | 1.08× | |
| 04 | Liege | ~300K | 1.07× | |
| 05 | Flemish Brabant | ~300K | 1.06× | |
| 06 | Antwerp | ~300K | 1.04× | |
| 07 | Hainaut | ~300K | 1.04× | |
| 08 | Limburg | ~100K | 0.97× | |
| 09 | West Flanders | ~200K | 0.96× | |
| 10 | Province of Namur | ~100K | 0.89× | |
| 11 | Luxembourg | ~70K | 0.86× |
The strongest cross-interests of the Psychology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Personal development | Business & Career | 2.09× | ||
| 02 | Quality of life | Health | 1.81× | ||
| 03 | Happiness | Health | 1.74× | ||
| 04 | Well-being | Health | 1.71× | ||
| 05 | RTBF | Movies & TV | 1.68× | ||
| 06 | Education | Business & Career | 1.67× | ||
| 07 | Politics | Politics & Society | 1.61× | ||
| 08 | Colruyt (supermarket) | Food & Beverages | 1.58× | ||
| 09 | Nature | Home & Garden | 1.57× | ||
| 10 | History | Literature | 1.57× | ||
| 11 | Boutiques | Fashion & Accessoires | 1.56× | ||
| 12 | Physical exercise | Sports | 1.54× | ||
| 13 | French language | Politics & Society | 1.54× | ||
| 14 | Vacations | Travel & Leisure | 1.53× | ||
| 15 | Child | Kids & Family | 1.52× | ||
| 16 | Home improvement | Home & Garden | 1.52× | ||
| 17 | Recipes | Food & Beverages | 1.52× | ||
| 18 | Brico | Home & Garden | 1.51× | ||
| 19 | Cooking | Food & Beverages | 1.51× | ||
| 20 | Comedy movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.34× | |
| Urban Lifestyle | OPEN | 1.21× | |
| Travelling | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Design Affinity | PREMIUM | 0.81× | |
| Social Media Usage | JOY | 0.91× |
Psychology has an estimated audience of 2,976,284 people in Belgium, concentrated in East Flanders and Antwerp.
64.0% of Psychology fans are female, 36.0% are male, with an average age of 44.0 years.
Psychology fans show strongest brand affinity for Colruyt (supermarket) (1.58×), Personal development (2.09×), and Brico (1.51×) over the country average.
Psychology fans in Belgium are most concentrated in East Flanders (reach ~300K), Antwerp (reach ~300K), and Hainaut (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Psychology itself, the audience over-indexes on Personal development (2.09×), Brico (1.51×), Cooking (1.51×), and Nature (1.57×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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