A data profile of the people who buy, follow and care about Politics in Belgium — modelled from more than twelve digital signal sources. Politics has an estimated audience of 2,810,164 people in Belgium.
Politics has an estimated audience of 2,810,164 people in Belgium. 53.8% are female, 46.2% are male, average age 45.6. Top brand affinities: Politics and social issues, RTBF, Comedy movies, Finance, BNP Paribas Fortis.
Top brand affinities include Politics and social issues, RTBF, Comedy movies, with strongest over-indexing on Politics and social issues (1.8× the country average).
Demographically, the Politics audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Sustainability, Social Media Usage.
The typical Politics fan in Belgium is balanced, around 45.6 years old, with strong Sustainability tendencies and a notable affinity for Politics and social issues.
The key figures that characterise the Politics profile in Belgium.
53.8% are female, 46.2% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 45.6 |
| Estimated audience size | 2,810,164 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 38% |
of the worldwide Politics audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.3% |
The strongest cross-interests of the Politics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Politics and social issues | Politics & Society | 1.80× | ||
| 02 | MSN | News | 1.77× | ||
| 03 | Democracy | Politics & Society | 1.75× | ||
| 04 | RTBF | Movies & TV | 1.73× | ||
| 05 | Political science | Business & Career | 1.69× | ||
| 06 | Divertissement | Politics & Society | 1.68× | ||
| 07 | Election | Politics & Society | 1.68× | ||
| 08 | Meteorology | Home & Garden | 1.66× | ||
| 09 | Crossword | Games | 1.66× | ||
| 10 | Political party | Politics & Society | 1.63× | ||
| 11 | Standard Liège | Sports | 1.58× | ||
| 12 | TF1 | Movies & TV | 1.58× | ||
| 13 | Charity and causes | Business & Career | 1.55× | ||
| 14 | Patrick Bruel | Music & Radio | 1.55× | ||
| 15 | Finance | Business & Career | 1.53× | ||
| 16 | Volunteering | Politics & Society | 1.53× | ||
| 17 | Emerging technologies | Technology & Electronics | 1.52× | ||
| 18 | Comedy movies | Movies & TV | 1.51× | ||
| 19 | Brasserie | Food & Beverages | 1.51× | ||
| 20 | BNP Paribas Fortis | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.18× | |
| Social Media Usage | JOY | 0.95× | |
| Urban Lifestyle | OPEN | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Design Affinity | PREMIUM | 0.74× | |
| Early Adopter Mentality | POWER | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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