Rascasse Audience Intelligence

Politics Audience in France

A data profile of the people who buy, follow and care about Politics in France — modelled from more than twelve digital signal sources. Politics has an estimated audience of 11,822,039 people in France.

The average Politics fan in France is 45.0 years old, balanced, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Occitanie, Provence-Alpes-Côte d'Azur.

Top brand affinities include Ouest France, Gmail, Law, with strongest over-indexing on Ouest France (1.61× the country average).

Demographically, the Politics audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Politics fan in France is balanced, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Ouest France.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Politics profile in France.

Audience size
11.8M
in France
Gender
48.8%
51.2% male
Age
45.0
average years
Country rank
#167
Topic in France
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Politics fans

48.8% are female, 51.2% are male, average age 45.0.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Politics audience in France
MetricValue
Female48.8%
Male51.2%
Average age45.0
Estimated audience size11,822,039
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Politics audience in France
Age bracketShare%
16-198%
20-2916%
30-3919%
40-4921%
50+36%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Politics audience comes from France.

Worldwide audience distribution share by country for Politics
CountryShare
United States20.8%
India5.5%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Politics audience in France is strongest.

Fig. 05

Top regions by affinity

Politics fans by region: top regions in France
#RegionReachAffinity×
01Occitanie~3M3.03×
02Provence-Alpes-Côte d'Azur~2M2.09×
03Île-de-France~4M1.79×
04Corsica~60K0.96×
05Hauts-de-France~900K0.88×
06Centre-Val de Loire~400K0.84×
07Bourgogne-Franche-Comté~400K0.83×
08Normandy~500K0.81×
09Brittany~500K0.79×
10Grand Est~700K0.78×
11Pays de la Loire~500K0.78×
12Auvergne-Rhône-Alpes~1M0.77×
13Nouvelle-Aquitaine~700K0.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Politics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Politics audience
#·InterestCategoryAffinity×
01Cloud storageTechnology & Electronics3.03×
02GmailInternet & Social Media2.74×
03Robert RedfordMovies & TV2.36×
04BarbieMovies & TV2.23×
05LCL S.A.Business & Career1.98×
06Social scienceBusiness & Career1.92×
07LawBusiness & Career1.80×
08MSNNews1.79×
09France InfoMovies & TV1.78×
10Paris MatchNews1.77×
11WikipediaInternet & Social Media1.75×
12BouyguesTechnology & Electronics1.74×
13Ouest FranceNews1.61×
14France 3Movies & TV1.60×
15France TélévisionsMovies & TV1.58×
16Patrick BruelMusic & Radio1.55×
17Nice MatinNews1.55×
18WomanKids & Family1.53×
19PrintingTechnology & Electronics1.53×
20CommunicationTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Politics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Politics audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
Community OrientationOPEN1.73×
Need for SecurityCONSERVATISM1.72×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Politics audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.11×
Quality AwarenessPREMIUM1.12×
Design AffinityPREMIUM1.12×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Politics have in France?

Politics has an estimated audience of 11,822,039 people in France, concentrated in Île-de-France and Occitanie.

02

What is the gender split and age of Politics fans?

48.8% of Politics fans are female, 51.2% are male, with an average age of 45.0 years.

03

Which brands do Politics fans like most?

Politics fans show strongest brand affinity for Ouest France (1.61×), Gmail (2.74×), and Law (1.8×) over the country average.

04

Where do Politics fans live in France?

Politics fans in France are most concentrated in Île-de-France (reach ~4M), Occitanie (reach ~3M), and Provence-Alpes-Côte d'Azur (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Politics fans also like?

Beyond Politics itself, the audience over-indexes on Gmail (2.74×), Law (1.8×), MSN (1.79×), and Barbie (2.23×) compared to the France average.

Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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