A data profile of the people who buy, follow and care about Politics in France — modelled from more than twelve digital signal sources. Politics has an estimated audience of 11,822,039 people in France.
The average Politics fan in France is 45.0 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Occitanie, Provence-Alpes-Côte d'Azur.
Top brand affinities include Ouest France, Gmail, Law, with strongest over-indexing on Ouest France (1.61× the country average).
Demographically, the Politics audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Politics fan in France is balanced, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Ouest France.
The key figures that characterise the Politics profile in France.
48.8% are female, 51.2% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 45.0 |
| Estimated audience size | 11,822,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 36% |
of the worldwide Politics audience comes from France.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.3% |
Where the Politics audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~3M | 3.03× | |
| 02 | Provence-Alpes-Côte d'Azur | ~2M | 2.09× | |
| 03 | Île-de-France | ~4M | 1.79× | |
| 04 | Corsica | ~60K | 0.96× | |
| 05 | Hauts-de-France | ~900K | 0.88× | |
| 06 | Centre-Val de Loire | ~400K | 0.84× | |
| 07 | Bourgogne-Franche-Comté | ~400K | 0.83× | |
| 08 | Normandy | ~500K | 0.81× | |
| 09 | Brittany | ~500K | 0.79× | |
| 10 | Grand Est | ~700K | 0.78× | |
| 11 | Pays de la Loire | ~500K | 0.78× | |
| 12 | Auvergne-Rhône-Alpes | ~1M | 0.77× | |
| 13 | Nouvelle-Aquitaine | ~700K | 0.71× |
The strongest cross-interests of the Politics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cloud storage | Technology & Electronics | 3.03× | ||
| 02 | Gmail | Internet & Social Media | 2.74× | ||
| 03 | Robert Redford | Movies & TV | 2.36× | ||
| 04 | Barbie | Movies & TV | 2.23× | ||
| 05 | LCL S.A. | Business & Career | 1.98× | ||
| 06 | Social science | Business & Career | 1.92× | ||
| 07 | Law | Business & Career | 1.80× | ||
| 08 | MSN | News | 1.79× | ||
| 09 | France Info | Movies & TV | 1.78× | ||
| 10 | Paris Match | News | 1.77× | ||
| 11 | Wikipedia | Internet & Social Media | 1.75× | ||
| 12 | Bouygues | Technology & Electronics | 1.74× | ||
| 13 | Ouest France | News | 1.61× | ||
| 14 | France 3 | Movies & TV | 1.60× | ||
| 15 | France Télévisions | Movies & TV | 1.58× | ||
| 16 | Patrick Bruel | Music & Radio | 1.55× | ||
| 17 | Nice Matin | News | 1.55× | ||
| 18 | Woman | Kids & Family | 1.53× | ||
| 19 | Printing | Technology & Electronics | 1.53× | ||
| 20 | Communication | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.15× | |
| Community Orientation | OPEN | 1.73× | |
| Need for Security | CONSERVATISM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.11× | |
| Quality Awareness | PREMIUM | 1.12× | |
| Design Affinity | PREMIUM | 1.12× |
Politics has an estimated audience of 11,822,039 people in France, concentrated in Île-de-France and Occitanie.
48.8% of Politics fans are female, 51.2% are male, with an average age of 45.0 years.
Politics fans show strongest brand affinity for Ouest France (1.61×), Gmail (2.74×), and Law (1.8×) over the country average.
Politics fans in France are most concentrated in Île-de-France (reach ~4M), Occitanie (reach ~3M), and Provence-Alpes-Côte d'Azur (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Politics itself, the audience over-indexes on Gmail (2.74×), Law (1.8×), MSN (1.79×), and Barbie (2.23×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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