Politics Audience in France
Politics has an estimated audience of 11,822,039 people in France. 48.8% are female, 51.2% are male, average age 45.0. Top regions: Île-de-France, Occitanie, Provence-Alpes-Côte d'Azur. Top brand affinities: Ouest France, Gmail, Barbie, Law, France Télévisions.
The average Politics fan in France is 45.0 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Occitanie, Provence-Alpes-Côte d'Azur. Top brand affinities include Ouest France, Gmail, Barbie, with strongest over-indexing on Ouest France (1.61× the country average). Demographically, the Politics audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Politics fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 45.0 |
| Estimated audience size | 11,822,039 |
Audience persona
The typical Politics fan in France is balanced, around 45.0 years old, with strong Mindfulness tendencies and a notable affinity for Ouest France.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,907,931 | 1.85× |
| Occitanie | 3,358,335 | 3.29× |
| Provence-Alpes-Côte d'Azur | 2,016,543 | 2.3× |
| Auvergne-Rhône-Alpes | 930,683 | 0.67× |
| Hauts-de-France | 859,074 | 0.83× |
| Grand Est | 586,594 | 0.61× |
| Nouvelle-Aquitaine | 500,177 | 0.48× |
| Pays de la Loire | 328,657 | 0.5× |
| Brittany | 307,088 | 0.53× |
| Normandy | 264,743 | 0.46× |
| Centre-Val de Loire | 200,106 | 0.45× |
| Bourgogne-Franche-Comté | 178,270 | 0.37× |
| Corsica | 38,904 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ouest France | 1.61× | News |
| Gmail | 2.74× | Internet & Social Media |
| Barbie | 2.23× | Movies & TV |
| Law | 1.8× | Business & Career |
| France Télévisions | 1.58× | Movies & TV |
| MSN | 1.79× | News |
| Friends | 1.97× | Movies & TV |
| Woman | 1.53× | Kids & Family |
| Nice Matin | 1.55× | News |
| France Info | 1.78× | Movies & TV |
| Cloud storage | 3.03× | Technology & Electronics |
| Robert Redford | 2.36× | Movies & TV |
| 1.56× | Internet & Social Media | |
| Bouygues | 1.74× | Technology & Electronics |
| Wikipedia | 1.75× | Internet & Social Media |
| France 3 | 1.6× | Movies & TV |
| Printing | 1.53× | Technology & Electronics |
| Social science | 1.92× | Business & Career |
| Communication | 1.52× | Technology & Electronics |
| LCL S.A. | 1.98× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.5 |
| Extroversion | THRILL | 1.26 |
| Patriotism | CONSERVATISM | 1.23 |
| Tradition | CONSERVATISM | 1.17 |
| Individualism | JOY | 1.14 |
| Spirituality | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.3% |
See Politics audiences in other countries
More Field of study audiences in France
- Music (29,220,695)
- Politics and social issues (21,378,854)
- Psychology (13,481,171)
- Architecture (13,278,718)
- Advertising (13,226,715)
Frequently asked questions
How many fans does Politics have in France?
Politics has an estimated audience of 11,822,039 people in France, concentrated in Île-de-France and Occitanie.
What is the gender split and age of Politics fans?
48.8% of Politics fans are female, 51.2% are male, with an average age of 45.0 years.
Which brands do Politics fans like most?
Politics fans show strongest brand affinity for Ouest France (1.61×), Gmail (2.74×), and Barbie (2.23×) over the country average.
Where do Politics fans live in France?
Politics fans in France are most concentrated in Île-de-France (reach 3,907,931), Occitanie (reach 3,358,335), and Provence-Alpes-Côte d'Azur (reach 2,016,543). These three regions account for the largest share of the active audience.
What other brands do Politics fans also like?
Beyond Politics itself, the audience over-indexes on Gmail (2.74×), Barbie (2.23×), Law (1.8×), and France Télévisions (1.58×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.