A data profile of the people who buy, follow and care about Wikipedia in France — modelled from more than twelve digital signal sources. Wikipedia has an estimated audience of 8,830,526 people in France.
The average Wikipedia fan in France is 43.0 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Creative Commons, Video hosting service, UGC, with strongest over-indexing on Creative Commons (1.59× the country average).
Demographically, the Wikipedia audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 13 regions tracked by Rascasse.
The typical Wikipedia fan in France is balanced, around 43.0 years old, with strong Spirituality tendencies and a notable affinity for Creative Commons.
The key figures that characterise the Wikipedia profile in France.
47.4% are female, 52.6% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 43.0 |
| Estimated audience size | 8,830,526 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Wikipedia audience comes from France.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 6.8% |
| United Kingdom | 5.0% |
Where the Wikipedia audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Normandy | ~500K | 1.20× | |
| 02 | Île-de-France | ~2M | 1.13× | |
| 03 | Auvergne-Rhône-Alpes | ~1M | 1.11× | |
| 04 | Grand Est | ~800K | 1.07× | |
| 05 | Brittany | ~500K | 1.07× | |
| 06 | Hauts-de-France | ~800K | 1.01× | |
| 07 | Bourgogne-Franche-Comté | ~400K | 1.01× | |
| 08 | Centre-Val de Loire | ~300K | 1.00× | |
| 09 | Pays de la Loire | ~500K | 0.99× | |
| 10 | Nouvelle-Aquitaine | ~700K | 0.97× | |
| 11 | Occitanie | ~700K | 0.97× | |
| 12 | Provence-Alpes-Côte d'Azur | ~600K | 0.90× | |
| 13 | Corsica | ~30K | 0.58× |
The strongest cross-interests of the Wikipedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative Commons | Technology & Electronics | 1.59× | ||
| 02 | AdSense | Technology & Electronics | 1.57× | ||
| 03 | Video hosting service | Technology & Electronics | 1.55× | ||
| 04 | UGC | Business & Career | 1.55× | ||
| 05 | PayPal | Business & Career | 1.55× | ||
| 06 | The Closer | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.11× | |
| Mindfulness | BALANCE | 1.09× | |
| DIY Mentality | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Travelling | THRILL | 0.86× |
Wikipedia has an estimated audience of 8,830,526 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
47.4% of Wikipedia fans are female, 52.6% are male, with an average age of 43.0 years.
Wikipedia fans show strongest brand affinity for Creative Commons (1.59×), Video hosting service (1.55×), and UGC (1.55×) over the country average.
Wikipedia fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1M), and Hauts-de-France (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Wikipedia itself, the audience over-indexes on Video hosting service (1.55×), UGC (1.55×), PayPal (1.55×), and The Closer (1.54×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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