Wikipedia Audience in France
Wikipedia has an estimated audience of 8,738,162 people in France. 47.4% are female, 52.6% are male, average age 43.0. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Creative Commons, Video hosting service, UGC, PayPal, The Closer.
The average Wikipedia fan in France is 43.0 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Creative Commons, Video hosting service, UGC, with strongest over-indexing on Creative Commons (1.59× the country average). Demographically, the Wikipedia audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Urban Lifestyle, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 13 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Wikipedia fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 43.0 |
| Estimated audience size | 8,738,162 |
Audience persona
The typical Wikipedia fan in France is balanced, around 43.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Creative Commons.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,761,599 | 1.13× |
| Auvergne-Rhône-Alpes | 1,145,859 | 1.11× |
| Hauts-de-France | 780,071 | 1.01× |
| Grand Est | 758,202 | 1.07× |
| Nouvelle-Aquitaine | 743,943 | 0.97× |
| Occitanie | 729,237 | 0.97× |
| Provence-Alpes-Côte d'Azur | 580,531 | 0.9× |
| Normandy | 511,585 | 1.2× |
| Pays de la Loire | 483,194 | 1× |
| Brittany | 456,364 | 1.07× |
| Bourgogne-Franche-Comté | 357,199 | 1.01× |
| Centre-Val de Loire | 328,653 | 1× |
| Corsica | 24,539 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Creative Commons | 1.59× | Technology & Electronics |
| Video hosting service | 1.55× | Technology & Electronics |
| UGC | 1.55× | Business & Career |
| PayPal | 1.55× | Business & Career |
| The Closer | 1.54× | Movies & TV |
| AdSense | 1.57× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.94 |
| Spirituality | BALANCE | 1.54 |
| Community Orientation | OPEN | 1.49 |
| Individualism | JOY | 1.42 |
| Indulgence | JOY | 1.42 |
| Extroversion | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Germany | 6.9% |
| India | 4.9% |
See Wikipedia audiences in other countries
More Internet & Social Media audiences in France
- Ouest France (31,177,608)
- Instagram (21,937,231)
- YouTube (20,956,662)
- TikTok (20,881,985)
- Le Monde (15,672,120)
Frequently asked questions
How many fans does Wikipedia have in France?
Wikipedia has an estimated audience of 8,738,162 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Wikipedia fans?
47.4% of Wikipedia fans are female, 52.6% are male, with an average age of 43.0 years.
Which brands do Wikipedia fans like most?
Wikipedia fans show strongest brand affinity for Creative Commons (1.59×), Video hosting service (1.55×), and UGC (1.55×) over the country average.
Where do Wikipedia fans live in France?
Wikipedia fans in France are most concentrated in Île-de-France (reach 1,761,599), Auvergne-Rhône-Alpes (reach 1,145,859), and Hauts-de-France (reach 780,071). These three regions account for the largest share of the active audience.
What other brands do Wikipedia fans also like?
Beyond Wikipedia itself, the audience over-indexes on Video hosting service (1.55×), UGC (1.55×), PayPal (1.55×), and The Closer (1.54×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.