A data profile of the people who buy, follow and care about UGC in France — modelled from more than twelve digital signal sources. UGC has an estimated audience of 3,458,642 people in France.
The average UGC fan in France is 38.7 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Grand Est.
Top brand affinities include Love & Sex, Broadcasting of sports events, Kitchen garden, with strongest over-indexing on Love & Sex (110.54× the country average).
Demographically, the UGC audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Mindfulness, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical UGC fan in France is balanced, around 38.7 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the UGC profile in France.
52.7% are female, 47.3% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 38.7 |
| Estimated audience size | 3,458,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 21% |
Where the UGC audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2.5M | 3.91× | |
| 02 | Hauts-de-France | ~600K | 1.85× | |
| 03 | Grand Est | ~500K | 1.83× | |
| 04 | Auvergne-Rhône-Alpes | ~500K | 1.22× | |
| 05 | Nouvelle-Aquitaine | ~300K | 1.10× | |
| 06 | Normandy | ~200K | 1.09× | |
| 07 | Pays de la Loire | ~100K | 0.58× | |
| 08 | Corsica | ~9K | 0.51× | |
| 09 | Occitanie | ~100K | 0.37× | |
| 10 | Centre-Val de Loire | ~40K | 0.32× | |
| 11 | Provence-Alpes-Côte d'Azur | ~70K | 0.27× | |
| 12 | Bourgogne-Franche-Comté | ~40K | 0.27× | |
| 13 | Brittany | ~40K | 0.26× |
The strongest cross-interests of the UGC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 110.54× | ||
| 02 | Lada Niva | Cars & Mobility | 20.00× | ||
| 03 | Christmas Gift | Kids & Family | 19.69× | ||
| 04 | Broadcasting of sports events | Movies & TV | 16.88× | ||
| 05 | Zoom lens | Technology & Electronics | 13.77× | ||
| 06 | Christmas tree | Kids & Family | 13.22× | ||
| 07 | Kitchen garden | Home & Garden | 13.20× | ||
| 08 | Sex and the City | Movies & TV | 11.81× | ||
| 09 | Dentistry | Business & Career | 11.31× | ||
| 10 | Hormone | Health | 10.47× | ||
| 11 | Breast Cancer awareness | Health | 10.06× | ||
| 12 | Rick Owens | Fashion & Accessoires | 9.43× | ||
| 13 | Improvisation | Music & Radio | 4.91× | ||
| 14 | Vueling | Travel & Leisure | 4.12× | ||
| 15 | Permanent residency | Business & Career | 3.70× | ||
| 16 | Tesla Motors | Cars & Mobility | 2.88× | ||
| 17 | Western Union | Business & Career | 2.69× | ||
| 18 | Real property | Home & Garden | 2.04× | ||
| 19 | Internet & Social Media | 1.67× | |||
| 20 | TikTok | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.98× | |
| Individualism | JOY | 1.57× | |
| Community Orientation | OPEN | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| DIY Mentality | THRILL | 0.74× | |
| Need for Security | CONSERVATISM | 0.94× |
UGC has an estimated audience of 3,458,642 people in France, concentrated in Île-de-France and Hauts-de-France.
52.7% of UGC fans are female, 47.3% are male, with an average age of 38.7 years.
UGC fans show strongest brand affinity for Love & Sex (110.54×), Broadcasting of sports events (16.88×), and Kitchen garden (13.2×) over the country average.
UGC fans in France are most concentrated in Île-de-France (reach ~2.5M), Hauts-de-France (reach ~600K), and Grand Est (reach ~500K). These three regions account for the largest share of the active audience.
Beyond UGC itself, the audience over-indexes on Broadcasting of sports events (16.88×), Kitchen garden (13.2×), Sex and the City (11.81×), and Christmas Gift (19.69×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for UGC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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