A data profile of the people who buy, follow and care about Pôle emploi in France — modelled from more than twelve digital signal sources. Pôle emploi has an estimated audience of 2,629,886 people in France.
The average Pôle emploi fan in France is 38.2 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Indeed.com, King Jouet, Adecco, with strongest over-indexing on Indeed.com (3.21× the country average).
Demographically, the Pôle emploi audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pôle emploi fan in France is more female, around 38.2 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.
The key figures that characterise the Pôle emploi profile in France.
64.7% are female, 35.3% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 38.2 |
| Estimated audience size | 2,629,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Pôle emploi audience comes from France.
| Country | Share |
|---|---|
| France | 67.7% |
| Guadeloupe | 6.7% |
| Martinique | 3.0% |
Where the Pôle emploi audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~300K | 1.26× | |
| 02 | Occitanie | ~300K | 1.23× | |
| 03 | Nouvelle-Aquitaine | ~300K | 1.09× | |
| 04 | Grand Est | ~200K | 1.05× | |
| 05 | Normandy | ~100K | 1.05× | |
| 06 | Bourgogne-Franche-Comté | ~100K | 1.05× | |
| 07 | Centre-Val de Loire | ~100K | 1.01× | |
| 08 | Provence-Alpes-Côte d'Azur | ~200K | 0.99× | |
| 09 | Pays de la Loire | ~100K | 0.96× | |
| 10 | Auvergne-Rhône-Alpes | ~300K | 0.95× | |
| 11 | Brittany | ~100K | 0.94× | |
| 12 | Île-de-France | ~400K | 0.74× | |
| 13 | Corsica | ~9K | 0.69× |
The strongest cross-interests of the Pôle emploi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | L'Etudiant | Business & Career | 4.63× | ||
| 02 | Dirty Dancing | Movies & TV | 4.17× | ||
| 03 | Adecco | Business & Career | 3.58× | ||
| 04 | Indeed.com | Business & Career | 3.21× | ||
| 05 | Manpower Inc. | Business & Career | 3.13× | ||
| 06 | AC/DC | Music & Radio | 2.96× | ||
| 07 | Nvidia | Technology & Electronics | 2.78× | ||
| 08 | Blues rock | Music & Radio | 2.48× | ||
| 09 | King Jouet | Shopping | 2.32× | ||
| 10 | Indie pop | Music & Radio | 2.21× | ||
| 11 | Biocoop | Shopping | 2.19× | ||
| 12 | Employment website | Business & Career | 2.01× | ||
| 13 | Salary | Business & Career | 1.92× | ||
| 14 | Gémo | Fashion & Accessoires | 1.88× | ||
| 15 | Career | Business & Career | 1.84× | ||
| 16 | Punk rock | Music & Radio | 1.80× | ||
| 17 | Job hunting | Business & Career | 1.79× | ||
| 18 | Renaud | Music & Radio | 1.78× | ||
| 19 | Google Flights | Travel & Leisure | 1.67× | ||
| 20 | Recruitment | Business & Career | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.62× | |
| Mindfulness | BALANCE | 1.32× | |
| Spirituality | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.96× | |
| Sports Activity | POWER | 1.01× | |
| Travelling | THRILL | 1.02× |
Pôle emploi has an estimated audience of 2,629,886 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
64.7% of Pôle emploi fans are female, 35.3% are male, with an average age of 38.2 years.
Pôle emploi fans show strongest brand affinity for Indeed.com (3.21×), King Jouet (2.32×), and Adecco (3.58×) over the country average.
Pôle emploi fans in France are most concentrated in Île-de-France (reach ~400K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Pôle emploi itself, the audience over-indexes on King Jouet (2.32×), Adecco (3.58×), Salary (1.92×), and Gémo (1.88×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pôle emploi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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