Salary Audience in France
Salary has an estimated audience of 5,479,208 people in France. 50.1% are female, 49.9% are male, average age 40.5. Top brand affinities: Love & Sex, Christmas Gift, Broadcasting of sports events, Kitchen garden, Indeed.com.
Top brand affinities include Love & Sex, Christmas Gift, Broadcasting of sports events, with strongest over-indexing on Love & Sex (319.14× the country average). Demographically, the Salary audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Spirituality.
Category: Business & Career · Type: Topic
Demographics of Salary fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 40.5 |
| Estimated audience size | 5,479,208 |
Audience persona
The typical Salary fan in France is balanced, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
Top brand affinities of Salary fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 319.14× | Kids & Family |
| Christmas Gift | 35.64× | Kids & Family |
| Broadcasting of sports events | 27.12× | Movies & TV |
| Kitchen garden | 18.13× | Home & Garden |
| Indeed.com | 8.89× | Business & Career |
| Christmas tree | 25.36× | Kids & Family |
| Dentistry | 17.29× | Business & Career |
| Zoom lens | 17.09× | Technology & Electronics |
| Hormone | 13.17× | Health |
| Breast Cancer awareness | 13.44× | Health |
| Girl power | 12.84× | Politics & Society |
| Selfridges | 218.74× | Shopping |
| Sustainable products | 7.76× | Politics & Society |
| Improvisation | 5.9× | Music & Radio |
| Single-lens reflex camera | 10.04× | Technology & Electronics |
| Real property | 2.18× | Home & Garden |
| Wayne Rooney | 20× | Sports |
| Burnout (psychology) | 8.78× | Health |
| Western Union | 3.21× | Business & Career |
| 1.88× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.29 |
| Spirituality | BALANCE | 1.39 |
| Convenience Orientation | PREMIUM | 1.3 |
| Need for Security | CONSERVATISM | 1.24 |
| Individualism | JOY | 1.22 |
| Early Adopter Mentality | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 23.0% |
| United States | 16.0% |
| Malaysia | 5.0% |
See Salary audiences in other countries
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Salary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.