Salary Audience in France
Salary has an estimated audience of 5,479,208 people in France. 50.1% are female, 49.9% are male, average age 40.5. Top brand affinities: Indeed.com, Real property, Western Union, Baby food, Wayne Rooney.
Top brand affinities include Indeed.com, Real property, Western Union, with strongest over-indexing on Indeed.com (7.97× the country average). Demographically, the Salary audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Extroversion.
Category: Business & Career · Type: Topic
Demographics of Salary fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 40.5 |
| Estimated audience size | 5,479,208 |
Audience persona
The typical Salary fan in France is balanced, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Indeed.com.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 7.97× | Business & Career |
| Real property | 2.42× | Home & Garden |
| Western Union | 3.66× | Business & Career |
| Baby food | 4.1× | Kids & Family |
| Wayne Rooney | 16.56× | Sports |
| Hackers | 13.79× | Movies & TV |
| Conforama | 1.61× | Home & Garden |
| 1.66× | Internet & Social Media | |
| Improvisation | 3.8× | Music & Radio |
| CAC 40 | 1.69× | Business & Career |
| Hobby | 1.52× | Home & Garden |
| YouTube Music | 2.41× | Internet & Social Media |
| Francesco Totti | 20× | Sports |
| Tinder | 3.08× | Internet & Social Media |
| Promod | 1.97× | Fashion & Accessoires |
| Convenience store | 1.6× | Food & Beverages |
| Emmanuel Macron | 1.74× | Politics & Society |
| Kitchen garden | 2.89× | Home & Garden |
| Center Parcs | 1.86× | Travel & Leisure |
| David Hockney | 4.56× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.19 |
| Extroversion | THRILL | 1.13 |
| Need for Security | CONSERVATISM | 1.04 |
| Convenience Orientation | PREMIUM | 1.01 |
| Social Media Usage | JOY | 1 |
| Price Sensitivity | PREMIUM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 23.0% |
| United States | 16.0% |
| Malaysia | 5.0% |
See Salary audiences in other countries
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Salary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.