A data profile of the people who buy, follow and care about Salary in France — modelled from more than twelve digital signal sources. Salary has an estimated audience of 5,479,208 people in France.
Salary has an estimated audience of 5,479,208 people in France. 50.1% are female, 49.9% are male, average age 40.5. Top brand affinities: Love & Sex, Christmas Gift, Broadcasting of sports events, Kitchen garden, Indeed.com.
Top brand affinities include Love & Sex, Christmas Gift, Broadcasting of sports events, with strongest over-indexing on Love & Sex (319.14× the country average).
Demographically, the Salary audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Spirituality.
The typical Salary fan in France is balanced, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Salary profile in France.
50.1% are female, 49.9% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 40.5 |
| Estimated audience size | 5,479,208 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Salary audience comes from France.
| Country | Share |
|---|---|
| France | 23.0% |
| United States | 16.0% |
| Malaysia | 5.0% |
The strongest cross-interests of the Salary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 319.14× | ||
| 02 | Selfridges | Shopping | 218.74× | ||
| 03 | Christmas Gift | Kids & Family | 35.64× | ||
| 04 | Broadcasting of sports events | Movies & TV | 27.12× | ||
| 05 | Christmas tree | Kids & Family | 25.36× | ||
| 06 | Wayne Rooney | Sports | 20.00× | ||
| 07 | Kitchen garden | Home & Garden | 18.13× | ||
| 08 | Dentistry | Business & Career | 17.29× | ||
| 09 | Zoom lens | Technology & Electronics | 17.09× | ||
| 10 | Breast Cancer awareness | Health | 13.44× | ||
| 11 | Hormone | Health | 13.17× | ||
| 12 | Girl power | Politics & Society | 12.84× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 10.04× | ||
| 14 | Indeed.com | Business & Career | 8.89× | ||
| 15 | Burnout (psychology) | Health | 8.78× | ||
| 16 | Sadio Mané | Sports | 8.76× | ||
| 17 | Sustainable products | Politics & Society | 7.76× | ||
| 18 | Improvisation | Music & Radio | 5.90× | ||
| 19 | Western Union | Business & Career | 3.21× | ||
| 20 | Real property | Home & Garden | 2.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.29× | |
| Spirituality | BALANCE | 1.39× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.77× | |
| Travelling | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Salary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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