Salary Audience in United States

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Salary has an estimated audience of 3,798,553 people in United States. 54.1% are female, 45.9% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Nuts (film), Laneige, La Opinión, Nurse education, Bully (2011 film).

The average Salary fan in United States is 38.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nuts (film), Laneige, La Opinión, with strongest over-indexing on Nuts (film) (13.45× the country average). Demographically, the Salary audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Salary fans

Demographic split for Salary audience in United States
MetricValue
Female54.1%
Male45.9%
Average age38.8
Estimated audience size3,798,553

Audience persona

The typical Salary fan in United States is balanced, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for Nuts (film).

Top regions in United States

Top regions ranked by reach for Salary in United States
RegionReachAffinity
California518,4531.24×
Texas428,8731.31×
Florida325,8201.27×
New York239,4521.13×
Georgia153,1811.31×
Illinois135,8291.07×
North Carolina133,3741.17×
Pennsylvania127,9211×
Ohio114,4020.98×
Virginia112,9871.22×
New Jersey103,5211.07×
Michigan102,4971.03×
Arizona81,8181.05×
Massachusetts80,1381.07×
Washington79,8581.05×
Tennessee79,6011.04×
Maryland71,2561.09×
Indiana70,8261.02×
South Carolina62,1971.09×
Alabama59,6511.12×
Missouri58,4240.95×
Louisiana56,0821.14×
Colorado54,2820.91×
Minnesota52,7420.97×
Wisconsin51,4790.9×
Kentucky45,3150.95×
Mississippi41,8401.34×
Oklahoma41,5110.98×
Oregon40,3640.93×
Connecticut38,6581.01×
Nevada35,0030.95×
Arkansas33,0141.05×
Utah32,8920.97×
Iowa30,8750.99×
Kansas30,3261.01×
Nebraska18,6990.98×
New Mexico18,4230.97×
Idaho15,9830.84×
Hawaii15,7920.97×
West Virginia14,4110.81×
Washington, District of Columbia13,7961.21×
New Hampshire11,8130.79×
Rhode Island10,7560.89×
Maine10,1000.74×
Delaware9,5800.91×
Alaska7,2650.89×
South Dakota7,0800.81×
Montana7,0440.67×
North Dakota6,5830.84×
Vermont4,5340.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salary audience
BrandAffinityCategory
Nuts (film)13.45×Movies & TV
Laneige3.44×Beauty & Wellness
La Opinión3.68×News
Nurse education1.51×Kids & Family
Bully (2011 film)2.2×Movies & TV
Enrique Hernández (baseball)3.41×Sports
Overboard (film)1.82×Movies & TV
Alaskan Husky3.31×Pets & Animals
Nantes1.93×Travel & Leisure
Software widget2.81×Technology & Electronics
Chili con carne1.5×Food & Beverages
Certified diabetes educator2.13×Business & Career
Empire Records1.67×Movies & TV
La Prensa (Honduras)1.86×News
Voltron: Legendary Defender2.45×Movies & TV
Ohio State Buckeyes women's basketball1.78×Sports
Final Fantasy VII (Famicom)2.06×Games
Escape Games2.57×Games
Earth Fare1.67×Shopping
Vacaville, California1.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salary audience
TraitClusterScore
Career OrientationPOWER1.69
Need for SecurityCONSERVATISM1.34
Quality AwarenessPREMIUM1.27
Urban LifestyleOPEN1.16
TravellingTHRILL1.13
Family OrientationCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Salary
CountryShare
France23.0%
United States16.0%
Malaysia5.0%

See Salary audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Salary have in United States?

Salary has an estimated audience of 3,798,553 people in United States, concentrated in California and Texas.

What is the gender split and age of Salary fans?

54.1% of Salary fans are female, 45.9% are male, with an average age of 38.8 years.

Which brands do Salary fans like most?

Salary fans show strongest brand affinity for Nuts (film) (13.45×), Laneige (3.44×), and La Opinión (3.68×) over the country average.

Where do Salary fans live in United States?

Salary fans in United States are most concentrated in California (reach 518,453), Texas (reach 428,873), and Florida (reach 325,820). These three regions account for the largest share of the active audience.

What other brands do Salary fans also like?

Beyond Salary itself, the audience over-indexes on Laneige (3.44×), La Opinión (3.68×), Nurse education (1.51×), and Bully (2011 film) (2.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.