Rascasse Audience Intelligence

Salary Audience in United States

A data profile of the people who buy, follow and care about Salary in United States — modelled from more than twelve digital signal sources. Salary has an estimated audience of 3,798,553 people in United States.

#4444among Topic in United States#742in Business & Career

The average Salary fan in United States is 38.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Health care, Employment website, Real property, with strongest over-indexing on Health care (1.71× the country average).

Demographically, the Salary audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Salary fan in United States is balanced, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for Health care.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salary profile in United States.

Audience size
3.8M
in United States
Gender
54.1%♀
45.9% male
Age
38.8
average years
Country rank
#8386
Topic in United States
Fig. 01

Search interest · 12-month trend

+104%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salary fans

54.1% are female, 45.9% are male, average age 38.8.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Salary audience in United States
MetricValue
Female54.1%
Male45.9%
Average age38.8
Estimated audience size3,798,553
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Salary audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4921%
50+20%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Salary audience comes from United States.

Worldwide audience distribution share by country for Salary
CountryShare
France23.0%
United States16.0%
Malaysia5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salary audience in United States is strongest.

Fig. 05

Top regions by affinity

Salary fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.33×
02Texas~400K1.32×
03Mississippi~40K1.30×
04Kansas~40K1.22×
05North Carolina~100K1.21×
06Louisiana~60K1.17×
07Florida~300K1.16×
08Arkansas~40K1.16×
09New York~200K1.15×
10Virginia~100K1.15×
11Alabama~60K1.14×
12California~500K1.13×
13South Carolina~60K1.12×
14Washington, District of Columbia~10K1.11×
15New Jersey~100K1.08×
16Maryland~70K1.06×
17Wyoming~6K1.06×
18Indiana~70K1.05×
19Illinois~100K1.03×
20Tennessee~80K1.02×
21Pennsylvania~100K1.01×
22Washington~80K0.99×
23Connecticut~40K0.99×
24Kentucky~50K0.98×
25Hawaii~20K0.98×
26Ohio~100K0.97×
27Arizona~80K0.97×
28Massachusetts~70K0.97×
29Nebraska~20K0.97×
30New Mexico~20K0.97×
31Delaware~10K0.97×
32Oregon~40K0.96×
33Michigan~90K0.95×
34Missouri~60K0.94×
35Oklahoma~40K0.94×
36Iowa~30K0.94×
37Nevada~30K0.93×
38Alaska~7K0.92×
39Minnesota~50K0.91×
40West Virginia~20K0.91×
41Wisconsin~50K0.90×
42Utah~30K0.90×
43South Dakota~8K0.90×
44Idaho~20K0.88×
45Colorado~50K0.87×
46Rhode Island~10K0.87×
47North Dakota~7K0.87×
48New Hampshire~10K0.82×
49Montana~8K0.79×
50Maine~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Salary, United States
0.78×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salary audience
#·InterestCategoryAffinity×
01Employment websiteBusiness & Career4.30×
02Job fairBusiness & Career3.46×
03Part-timeBusiness & Career3.31×
04PoliticoPolitics & Society3.28×
05Employment agencyBusiness & Career3.16×
06Career developmentBusiness & Career2.52×
07PensionBusiness & Career2.42×
08Real propertyHome & Garden2.05×
09FedExBusiness & Career2.00×
10Health insuranceBusiness & Career1.95×
11New York PostNews1.86×
12United Parcel ServiceBusiness & Career1.83×
13Discount TireShopping1.78×
14Health careBusiness & Career1.71×
15Credit (finance)Business & Career1.70×
16Vehicle insuranceCars & Mobility1.61×
17Burger KingFood & Beverages1.58×
18Cyber MondayShopping1.58×
19Pizza HutFood & Beverages1.56×
20Discount storesShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salary audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.10×
Need for SecurityCONSERVATISM1.57×
PatriotismCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salary audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
Design AffinityPREMIUM0.69×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salary have in United States?

Salary has an estimated audience of 3,798,553 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Salary fans?

54.1% of Salary fans are female, 45.9% are male, with an average age of 38.8 years.

03

Which brands do Salary fans like most?

Salary fans show strongest brand affinity for Health care (1.71×), Employment website (4.3×), and Real property (2.05×) over the country average.

04

Where do Salary fans live in United States?

Salary fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Salary fans also like?

Beyond Salary itself, the audience over-indexes on Employment website (4.3×), Real property (2.05×), Burger King (1.58×), and Pizza Hut (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Salary audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Salary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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