Employment website Audience in United States

Employment website logo

Employment website has an estimated audience of 12,119,414 people in United States. 48.7% are female, 51.3% are male, average age 45.8. Top regions: California, Florida, Texas. Top brand affinities: Application for employment, Entry-level job, Job hunting, Part-time, Employment agency.

The average Employment website fan in United States is 45.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Application for employment, Entry-level job, Job hunting, with strongest over-indexing on Application for employment (37.64× the country average). Demographically, the Employment website audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Touchpoint

Demographics of Employment website fans

Demographic split for Employment website audience in United States
MetricValue
Female48.7%
Male51.3%
Average age45.8
Estimated audience size12,119,414

Audience persona

The typical Employment website fan in United States is balanced, around 45.8 years old, with strong Career Orientation tendencies and a notable affinity for Application for employment.

Top regions in United States

Top regions ranked by reach for Employment website in United States
RegionReachAffinity
California1,373,3161.03×
Florida668,2560.81×
Texas661,6300.64×
New York598,7940.88×
Illinois462,5931.15×
Michigan414,7941.31×
Wisconsin393,8322.16×
Ohio386,9111.04×
Pennsylvania341,6440.84×
North Carolina317,8530.87×
Georgia304,4970.82×
Virginia256,5320.87×
Washington245,1441.01×
New Jersey242,3850.79×
Tennessee214,4380.88×
Arizona214,1460.87×
Massachusetts206,1150.86×
Colorado198,3351.04×
Indiana192,8300.87×
Connecticut188,5201.55×
Maryland184,0700.88×
Oregon182,3261.31×
Missouri164,1130.84×
Louisiana149,8560.96×
South Carolina137,9370.76×
Kentucky134,2840.88×
Alabama126,8110.75×
Oklahoma126,4630.94×
Minnesota122,0780.7×
Utah89,3770.82×
Nevada83,4870.71×
Arkansas78,2680.78×
Iowa77,6420.78×
North Dakota68,7392.76×
Kansas67,1800.7×
Mississippi61,2880.61×
Idaho58,4040.96×
Alaska53,6472.07×
Nebraska53,5800.88×
Hawaii47,4230.91×
West Virginia44,2720.78×
New Mexico43,1480.71×
New Hampshire41,6890.87×
Maine37,7170.87×
Montana33,0110.98×
South Dakota32,5831.16×
Wyoming30,6971.71×
Rhode Island30,1920.78×
Vermont29,6961.4×
Delaware27,0380.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Employment website audience
BrandAffinityCategory
Application for employment37.64×Business & Career
Entry-level job26.88×Business & Career
Job hunting14.49×Business & Career
Part-time20.73×Business & Career
Employment agency17.19×Business & Career
Indeed.com6.69×Business & Career
Career development10.76×Business & Career
LinkedIn5.86×Internet & Social Media
Job interview13.11×Business & Career
Manpower38.6×Business & Career
Job fair13.02×Business & Career
Recruitment9.92×Business & Career
Temporary work14.29×Business & Career
CareerBuilder29.55×Business & Career
Business development15.41×Business & Career
Telecommuting9.68×Business & Career
Monster.com38.84×Business & Career
ZipRecruiter11.64×Business & Career
Concurrent Versions System3.86×Technology & Electronics
Glassdoor13.14×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Employment website audience
TraitClusterScore
Career OrientationPOWER4.91
Urban LifestyleOPEN1.63
Community OrientationOPEN1.63
Family OrientationCONSERVATISM1.58
TravellingTHRILL1.52
Social Media UsageJOY1.5

Worldwide distribution

Worldwide audience distribution share by country for Employment website
CountryShare
United States18.0%
Germany11.9%
United Kingdom5.9%

See Employment website audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Employment website have in United States?

Employment website has an estimated audience of 12,119,414 people in United States, concentrated in California and Florida.

What is the gender split and age of Employment website fans?

48.7% of Employment website fans are female, 51.3% are male, with an average age of 45.8 years.

Which brands do Employment website fans like most?

Employment website fans show strongest brand affinity for Application for employment (37.64×), Entry-level job (26.88×), and Job hunting (14.49×) over the country average.

Where do Employment website fans live in United States?

Employment website fans in United States are most concentrated in California (reach 1,373,316), Florida (reach 668,256), and Texas (reach 661,630). These three regions account for the largest share of the active audience.

What other brands do Employment website fans also like?

Beyond Employment website itself, the audience over-indexes on Entry-level job (26.88×), Job hunting (14.49×), Part-time (20.73×), and Employment agency (17.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Employment website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.