Rascasse Audience Intelligence

Employment website Audience in United States

A data profile of the people who buy, follow and care about Employment website in United States — modelled from more than twelve digital signal sources. Employment website has an estimated audience of 12,119,414 people in United States.

#75among Touchpoint in United States#298in Business & Career

The average Employment website fan in United States is 45.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Application for employment, Entry-level job, Job hunting, with strongest over-indexing on Application for employment (37.64× the country average).

Demographically, the Employment website audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Employment website fan in United States is balanced, around 45.8 years old, with strong Career Orientation tendencies and a notable affinity for Application for employment.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Employment website profile in United States.

Audience size
12.1M
in United States
Gender
48.7%♀
51.3% male
Age
45.8
average years
Country rank
#2949
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Employment website fans

48.7% are female, 51.3% are male, average age 45.8.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Employment website audience in United States
MetricValue
Female48.7%
Male51.3%
Average age45.8
Estimated audience size12,119,414
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Employment website audience in United States
Age bracketShare%
16-198%
20-2914%
30-3917%
40-4925%
50+37%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Employment website audience comes from United States.

Worldwide audience distribution share by country for Employment website
CountryShare
United States18.0%
Germany11.9%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Employment website audience in United States is strongest.

Fig. 05

Top regions by affinity

Employment website fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~300K1.69×
02Michigan~500K1.44×
03North Dakota~30K1.40×
04Connecticut~200K1.31×
05Alaska~30K1.21×
06Indiana~200K1.12×
07Oregon~100K1.08×
08South Dakota~30K1.06×
09Vermont~20K1.05×
10Montana~30K1.02×
11Mississippi~100K1.01×
12Delaware~30K1.01×
13Illinois~400K1.00×
14Ohio~400K1.00×
15Rhode Island~40K0.99×
16South Carolina~200K0.98×
17Florida~800K0.97×
18Idaho~60K0.97×
19Nebraska~60K0.97×
20West Virginia~50K0.97×
21Hawaii~50K0.97×
22Maine~40K0.97×
23Arizona~200K0.96×
24Louisiana~200K0.96×
25Kentucky~100K0.96×
26New Hampshire~50K0.96×
27Washington~200K0.95×
28Kansas~90K0.95×
29Maryland~200K0.94×
30Colorado~200K0.94×
31Oklahoma~100K0.94×
32Iowa~90K0.94×
33Washington, District of Columbia~30K0.94×
34Arkansas~90K0.93×
35New Mexico~60K0.93×
36California~1M0.92×
37Missouri~200K0.92×
38North Carolina~300K0.91×
39Tennessee~200K0.91×
40Nevada~100K0.91×
41Utah~100K0.90×
42Pennsylvania~400K0.89×
43New Jersey~300K0.89×
44Alabama~200K0.89×
45Georgia~300K0.88×
46Virginia~300K0.88×
47Massachusetts~200K0.86×
48Minnesota~200K0.86×
49New York~600K0.83×
50Texas~800K0.77×
Fig. 06

Affinity by region

Affinity by region — Employment website, United States
0.77×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Employment website audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Employment website audience
#·InterestCategoryAffinity×
01Monster.comBusiness & Career38.84×
02ManpowerBusiness & Career38.60×
03Application for employmentBusiness & Career37.64×
04UnderemploymentPolitics & Society31.39×
05CareerBuilderBusiness & Career29.55×
06Entry-level jobBusiness & Career26.88×
07Part-timeBusiness & Career20.73×
08Employment agencyBusiness & Career17.19×
09Business developmentBusiness & Career15.41×
10Job huntingBusiness & Career14.49×
11Temporary workBusiness & Career14.29×
12GlassdoorBusiness & Career13.14×
13Job interviewBusiness & Career13.11×
14Job fairBusiness & Career13.02×
15ZipRecruiterBusiness & Career11.64×
16Career developmentBusiness & Career10.76×
17RecruitmentBusiness & Career9.92×
18TelecommutingBusiness & Career9.68×
19Indeed.comBusiness & Career6.69×
20Concurrent Versions SystemTechnology & Electronics3.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Employment website audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Employment website audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER7.15×
Family OrientationCONSERVATISM1.91×
Need for SecurityCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Employment website audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.99×
Luxury OrientationPREMIUM1.11×
Pet OwnershipJOY1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Employment website have in United States?

Employment website has an estimated audience of 12,119,414 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Employment website fans?

48.7% of Employment website fans are female, 51.3% are male, with an average age of 45.8 years.

03

Which brands do Employment website fans like most?

Employment website fans show strongest brand affinity for Application for employment (37.64×), Entry-level job (26.88×), and Job hunting (14.49×) over the country average.

04

Where do Employment website fans live in United States?

Employment website fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Employment website fans also like?

Beyond Employment website itself, the audience over-indexes on Entry-level job (26.88×), Job hunting (14.49×), Part-time (20.73×), and Employment agency (17.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Employment website audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Employment website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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