A data profile of the people who buy, follow and care about Employment website in India — modelled from more than twelve digital signal sources. Employment website has an estimated audience of 3,599,900 people in India.
The average Employment website fan in India is 32.6 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Job fair, OLX, Employment agency, with strongest over-indexing on Job fair (16.24× the country average).
Demographically, the Employment website audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Career Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Employment website fan in India is more male, around 32.6 years old, with strong Career Orientation tendencies and a notable affinity for Job fair.
The key figures that characterise the Employment website profile in India.
23.3% are female, 76.7% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 32.6 |
| Estimated audience size | 3,599,900 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 34% | |
| 30-39 | 19% | |
| 40-49 | 10% | |
| 50+ | 9% |
of the worldwide Employment website audience comes from India.
| Country | Share |
|---|---|
| United States | 18.0% |
| Germany | 11.9% |
| United Kingdom | 5.9% |
Where the Employment website audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arunachal Pradesh | ~4K | 1.61× | |
| 02 | Meghalaya | ~5K | 1.31× | |
| 03 | Goa | ~4K | 1.15× | |
| 04 | Tripura | ~6K | 1.13× | |
| 05 | Himachal Pradesh | ~10K | 1.05× | |
| 06 | Tamil Nadu | ~90K | 1.03× | |
| 07 | Chhattisgarh | ~20K | 0.98× | |
| 08 | Uttarakhand | ~20K | 0.98× | |
| 09 | Jammu and Kashmir | ~20K | 0.97× | |
| 10 | Jharkhand | ~30K | 0.96× | |
| 11 | Assam | ~30K | 0.94× | |
| 12 | Odisha | ~40K | 0.93× | |
| 13 | Madhya Pradesh | ~60K | 0.92× | |
| 14 | Punjab (region) | ~40K | 0.92× | |
| 15 | Andhra Pradesh | ~40K | 0.92× | |
| 16 | Rajasthan | ~70K | 0.91× | |
| 17 | Haryana | ~40K | 0.91× | |
| 18 | Gujarat | ~90K | 0.90× | |
| 19 | Bihar | ~60K | 0.89× | |
| 20 | Telangana | ~50K | 0.89× | |
| 21 | West Bengal | ~100K | 0.88× | |
| 22 | Kerala | ~50K | 0.88× | |
| 23 | Karnataka | ~80K | 0.86× | |
| 24 | Uttar Pradesh | ~100K | 0.78× | |
| 25 | Maharashtra | ~100K | 0.75× |
The strongest cross-interests of the Employment website audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Job fair | Business & Career | 16.24× | ||
| 02 | Naukri.com | Business & Career | 14.10× | ||
| 03 | OLX | Shopping | 12.15× | ||
| 04 | Bacardi | Food & Beverages | 11.70× | ||
| 05 | Employment agency | Business & Career | 11.46× | ||
| 06 | Entry-level job | Business & Career | 9.91× | ||
| 07 | Job hunting | Business & Career | 5.90× | ||
| 08 | Professional development | Business & Career | 5.89× | ||
| 09 | Training and development | Business & Career | 5.67× | ||
| 10 | Recruitment | Business & Career | 5.56× | ||
| 11 | Indeed.com | Business & Career | 5.35× | ||
| 12 | Government | Politics & Society | 5.30× | ||
| 13 | Job interview | Business & Career | 4.55× | ||
| 14 | Staff Selection Commission | Politics & Society | 4.17× | ||
| 15 | Career development | Business & Career | 3.69× | ||
| 16 | Job | Business & Career | 3.06× | ||
| 17 | Gemini | Technology & Electronics | 2.04× | ||
| 18 | International Chamber of Commerce | Business & Career | 1.96× | ||
| 19 | Sex and the City | Movies & TV | 1.81× | ||
| 20 | Asia Cup | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 4.32× | |
| Social Media Usage | JOY | 1.27× | |
| Need for Security | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Luxury Orientation | PREMIUM | 0.91× | |
| Spirituality | BALANCE | 0.95× |
Employment website has an estimated audience of 3,599,900 people in India, concentrated in Uttar Pradesh and Maharashtra.
23.3% of Employment website fans are female, 76.7% are male, with an average age of 32.6 years.
Employment website fans show strongest brand affinity for Job fair (16.24×), OLX (12.15×), and Employment agency (11.46×) over the country average.
Employment website fans in India are most concentrated in Uttar Pradesh (reach ~100K), Maharashtra (reach ~100K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Employment website itself, the audience over-indexes on OLX (12.15×), Employment agency (11.46×), Entry-level job (9.91×), and Naukri.com (14.1×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Employment website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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