A data profile of the people who buy, follow and care about OLX in India — modelled from more than twelve digital signal sources. OLX has an estimated audience of 4,902,384 people in India.
The average OLX fan in India is 34.1 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Kerala.
Top brand affinities include Home inspection, ixigo, Cleartrip, with strongest over-indexing on Home inspection (31.95× the country average).
Demographically, the OLX audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical OLX fan in India is more male, around 34.1 years old, with strong Family Orientation tendencies and a notable affinity for Home inspection.
The key figures that characterise the OLX profile in India.
15.4% are female, 84.6% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 15.4% |
| Male | 84.6% |
| Average age | 34.1 |
| Estimated audience size | 4,902,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 8% |
Where the OLX audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~100K | 1.94× | |
| 02 | Uttarakhand | ~40K | 1.53× | |
| 03 | Goa | ~8K | 1.52× | |
| 04 | Chhattisgarh | ~50K | 1.47× | |
| 05 | Andhra Pradesh | ~80K | 1.40× | |
| 06 | Telangana | ~90K | 1.23× | |
| 07 | Haryana | ~80K | 1.21× | |
| 08 | Punjab (region) | ~80K | 1.20× | |
| 09 | Tamil Nadu | ~100K | 1.17× | |
| 10 | Uttar Pradesh | ~300K | 1.13× | |
| 11 | Jharkhand | ~50K | 1.13× | |
| 12 | Assam | ~50K | 1.06× | |
| 13 | Madhya Pradesh | ~100K | 1.02× | |
| 14 | Karnataka | ~100K | 0.98× | |
| 15 | Odisha | ~50K | 0.97× | |
| 16 | Maharashtra | ~200K | 0.94× | |
| 17 | Himachal Pradesh | ~20K | 0.94× | |
| 18 | Nagaland | ~3K | 0.93× | |
| 19 | Tripura | ~6K | 0.88× | |
| 20 | Meghalaya | ~4K | 0.88× | |
| 21 | Jammu and Kashmir | ~20K | 0.86× | |
| 22 | Rajasthan | ~90K | 0.81× | |
| 23 | Gujarat | ~100K | 0.80× | |
| 24 | Sikkim | ~2K | 0.80× | |
| 25 | Bihar | ~70K | 0.72× | |
| 26 | West Bengal | ~100K | 0.65× | |
| 27 | Arunachal Pradesh | ~1K | 0.41× | |
| 28 | Manipur | ~2K | 0.35× | |
| 29 | Mizoram | <1K | 0.22× |
The strongest cross-interests of the OLX audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home inspection | Home & Garden | 31.95× | ||
| 02 | Victoria (Australia) | Travel & Leisure | 10.56× | ||
| 03 | ixigo | Travel & Leisure | 7.46× | ||
| 04 | Cleartrip | Travel & Leisure | 7.11× | ||
| 05 | Dyson | Home & Garden | 4.75× | ||
| 06 | Big-box store | Shopping | 4.69× | ||
| 07 | Payment system | Shopping | 3.97× | ||
| 08 | Bank of Baroda | Business & Career | 3.46× | ||
| 09 | Sibling | Kids & Family | 3.25× | ||
| 10 | Peacemaker | Movies & TV | 2.43× | ||
| 11 | Real estate | Business & Career | 2.18× | ||
| 12 | International Chamber of Commerce | Business & Career | 2.12× | ||
| 13 | Investment | Business & Career | 1.95× | ||
| 14 | Marathi language | Politics & Society | 1.95× | ||
| 15 | Automobiles | Cars & Mobility | 1.83× | ||
| 16 | States and union territories of India | Travel & Leisure | 1.73× | ||
| 17 | Recipes | Food & Beverages | 1.66× | ||
| 18 | Politics | Politics & Society | 1.65× | ||
| 19 | Viral video | Internet & Social Media | 1.65× | ||
| 20 | Cooking | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.80× | |
| Convenience Orientation | PREMIUM | 1.78× | |
| Community Orientation | OPEN | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Tradition | CONSERVATISM | 0.85× |
OLX has an estimated audience of 4,902,384 people in India, concentrated in Uttar Pradesh and Maharashtra.
15.4% of OLX fans are female, 84.6% are male, with an average age of 34.1 years.
OLX fans show strongest brand affinity for Home inspection (31.95×), ixigo (7.46×), and Cleartrip (7.11×) over the country average.
OLX fans in India are most concentrated in Uttar Pradesh (reach ~300K), Maharashtra (reach ~200K), and Kerala (reach ~100K). These three regions account for the largest share of the active audience.
Beyond OLX itself, the audience over-indexes on ixigo (7.46×), Cleartrip (7.11×), International Chamber of Commerce (2.12×), and Payment system (3.97×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for OLX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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