A data profile of the people who buy, follow and care about Sibling in India — modelled from more than twelve digital signal sources. Sibling has an estimated audience of 5,908,670 people in India.
Sibling has an estimated audience of 5,908,670 people in India. 26.7% are female, 73.3% are male, average age 28.8. Top brand affinities: Tinder, OLX, Psychology, Happiness, Philanthropy.
Top brand affinities include Tinder, OLX, Psychology, with strongest over-indexing on Tinder (15.72× the country average).
Demographically, the Sibling audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Career Orientation, Mindfulness.
The typical Sibling fan in India is more male, around 28.8 years old, with strong Career Orientation tendencies and a notable affinity for Tinder.
The key figures that characterise the Sibling profile in India.
26.7% are female, 73.3% are male, average age 28.8.
| Metric | Value |
|---|---|
| Female | 26.7% |
| Male | 73.3% |
| Average age | 28.8 |
| Estimated audience size | 5,908,670 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 26% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Sibling audience comes from India.
| Country | Share |
|---|---|
| United States | 28.2% |
| Japan | 6.8% |
| United Kingdom | 4.3% |
The strongest cross-interests of the Sibling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 15.72× | ||
| 02 | Infographic | News | 11.57× | ||
| 03 | American Tourister | Fashion & Accessoires | 6.87× | ||
| 04 | Cambodia | Travel & Leisure | 4.15× | ||
| 05 | Donation | Business & Career | 3.32× | ||
| 06 | OLX | Shopping | 3.25× | ||
| 07 | Weather | Home & Garden | 3.01× | ||
| 08 | Doraemon | Literature | 3.00× | ||
| 09 | Philanthropy | Arts & Culture | 2.87× | ||
| 10 | Tibet | Travel & Leisure | 2.71× | ||
| 11 | Mixed martial arts | Sports | 2.30× | ||
| 12 | Anthropology | Business & Career | 2.21× | ||
| 13 | Videography | Internet & Social Media | 1.99× | ||
| 14 | Psychology | Business & Career | 1.59× | ||
| 15 | Dogs | Pets & Animals | 1.57× | ||
| 16 | Toys | Games | 1.56× | ||
| 17 | Himalayas | Travel & Leisure | 1.56× | ||
| 18 | Drawing | Home & Garden | 1.55× | ||
| 19 | Happiness | Health | 1.54× | ||
| 20 | Bracelet | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.22× | |
| Mindfulness | BALANCE | 1.21× | |
| Spirituality | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Urban Lifestyle | OPEN | 0.84× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sibling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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