Rascasse Audience Intelligence

Bracelet Audience in India

A data profile of the people who buy, follow and care about Bracelet in India — modelled from more than twelve digital signal sources. Bracelet has an estimated audience of 8,789,094 people in India.

The average Bracelet fan in India is 33.8 years old, more male, and lives primarily in Uttar Pradesh.

The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.

Top brand affinities include Ring (jewellery), Necklace, Jewelry, with strongest over-indexing on Ring (jewellery) (5.04× the country average).

Demographically, the Bracelet audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Bracelet fan in India is more male, around 33.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Ring (jewellery).

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Bracelet profile in India.

Audience size
8.8M
in India
Gender
40.7%
59.3% male
Age
33.8
average years
Country rank
#531
Topic in India
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bracelet fans

40.7% are female, 59.3% are male, average age 33.8.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Bracelet audience in India
MetricValue
Female40.7%
Male59.3%
Average age33.8
Estimated audience size8,789,094
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Bracelet audience in India
Age bracketShare%
16-1926%
20-2932%
30-3920%
40-4914%
50+9%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Bracelet audience comes from India.

Worldwide audience distribution share by country for Bracelet
CountryShare
United States16.5%
Japan8.4%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bracelet audience in India is strongest.

Fig. 05

Top regions by affinity

Bracelet fans by region: top regions in India
#RegionReachAffinity×
01Manipur~20K1.82×
02Nagaland~8K1.31×
03Mizoram~8K1.28×
04Tripura~10K1.16×
05Meghalaya~10K1.11×
06Gujarat~300K1.09×
07Assam~100K1.09×
08Jharkhand~80K1.06×
09Uttar Pradesh~500K1.05×
10Uttarakhand~50K1.05×
11Tamil Nadu~200K1.00×
12Punjab (region)~100K1.00×
13Arunachal Pradesh~5K1.00×
14Bihar~200K0.97×
15Maharashtra~400K0.94×
16Madhya Pradesh~200K0.94×
17Jammu and Kashmir~40K0.93×
18Sikkim~4K0.92×
19Odisha~80K0.90×
20West Bengal~200K0.89×
21Rajasthan~200K0.89×
22Haryana~100K0.87×
23Chhattisgarh~50K0.85×
24Goa~8K0.84×
25Telangana~100K0.83×
26Karnataka~200K0.80×
27Himachal Pradesh~30K0.80×
28Andhra Pradesh~80K0.76×
29Kerala~100K0.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bracelet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bracelet audience
#·InterestCategoryAffinity×
01NecklaceFashion & Accessoires5.17×
02Ring (jewellery)Fashion & Accessoires5.04×
03PearlFashion & Accessoires4.17×
04BlouseFashion & Accessoires2.72×
05BrideKids & Family2.42×
06HandbagsFashion & Accessoires2.07×
07JewelryFashion & Accessoires2.05×
08WomanKids & Family1.85×
09Indian subcontinentTravel & Leisure1.79×
10South AsiaTravel & Leisure1.71×
11WeddingsKids & Family1.71×
12Beauty salonsBeauty & Wellness1.68×
13Luxury goodsFashion & Accessoires1.64×
14ChildKids & Family1.63×
15ShoesFashion & Accessoires1.62×
16Hair productsBeauty & Wellness1.59×
17KitchenHome & Garden1.57×
18CosmeticsBeauty & Wellness1.54×
19LeisureTravel & Leisure1.53×
20CraftsHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bracelet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Bracelet audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.71×
ExtroversionTHRILL1.45×
CreativityOPEN1.41×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Bracelet audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.89×
Urban LifestyleOPEN0.93×
PatriotismCONSERVATISM0.93×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Bracelet have in India?

Bracelet has an estimated audience of 8,789,094 people in India, concentrated in Uttar Pradesh and Maharashtra.

02

What is the gender split and age of Bracelet fans?

40.7% of Bracelet fans are female, 59.3% are male, with an average age of 33.8 years.

03

Which brands do Bracelet fans like most?

Bracelet fans show strongest brand affinity for Ring (jewellery) (5.04×), Necklace (5.17×), and Jewelry (2.05×) over the country average.

04

Where do Bracelet fans live in India?

Bracelet fans in India are most concentrated in Uttar Pradesh (reach ~500K), Maharashtra (reach ~400K), and Gujarat (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bracelet fans also like?

Beyond Bracelet itself, the audience over-indexes on Necklace (5.17×), Jewelry (2.05×), Cosmetics (1.54×), and Luxury goods (1.64×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Bracelet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →