A data profile of the people who buy, follow and care about Bracelet in India — modelled from more than twelve digital signal sources. Bracelet has an estimated audience of 8,789,094 people in India.
The average Bracelet fan in India is 33.8 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include Ring (jewellery), Necklace, Jewelry, with strongest over-indexing on Ring (jewellery) (5.04× the country average).
Demographically, the Bracelet audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Bracelet fan in India is more male, around 33.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Ring (jewellery).
The key figures that characterise the Bracelet profile in India.
40.7% are female, 59.3% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 33.8 |
| Estimated audience size | 8,789,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 32% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Bracelet audience comes from India.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 8.4% |
| China | 5.2% |
Where the Bracelet audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manipur | ~20K | 1.82× | |
| 02 | Nagaland | ~8K | 1.31× | |
| 03 | Mizoram | ~8K | 1.28× | |
| 04 | Tripura | ~10K | 1.16× | |
| 05 | Meghalaya | ~10K | 1.11× | |
| 06 | Gujarat | ~300K | 1.09× | |
| 07 | Assam | ~100K | 1.09× | |
| 08 | Jharkhand | ~80K | 1.06× | |
| 09 | Uttar Pradesh | ~500K | 1.05× | |
| 10 | Uttarakhand | ~50K | 1.05× | |
| 11 | Tamil Nadu | ~200K | 1.00× | |
| 12 | Punjab (region) | ~100K | 1.00× | |
| 13 | Arunachal Pradesh | ~5K | 1.00× | |
| 14 | Bihar | ~200K | 0.97× | |
| 15 | Maharashtra | ~400K | 0.94× | |
| 16 | Madhya Pradesh | ~200K | 0.94× | |
| 17 | Jammu and Kashmir | ~40K | 0.93× | |
| 18 | Sikkim | ~4K | 0.92× | |
| 19 | Odisha | ~80K | 0.90× | |
| 20 | West Bengal | ~200K | 0.89× | |
| 21 | Rajasthan | ~200K | 0.89× | |
| 22 | Haryana | ~100K | 0.87× | |
| 23 | Chhattisgarh | ~50K | 0.85× | |
| 24 | Goa | ~8K | 0.84× | |
| 25 | Telangana | ~100K | 0.83× | |
| 26 | Karnataka | ~200K | 0.80× | |
| 27 | Himachal Pradesh | ~30K | 0.80× | |
| 28 | Andhra Pradesh | ~80K | 0.76× | |
| 29 | Kerala | ~100K | 0.72× |
The strongest cross-interests of the Bracelet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Necklace | Fashion & Accessoires | 5.17× | ||
| 02 | Ring (jewellery) | Fashion & Accessoires | 5.04× | ||
| 03 | Pearl | Fashion & Accessoires | 4.17× | ||
| 04 | Blouse | Fashion & Accessoires | 2.72× | ||
| 05 | Bride | Kids & Family | 2.42× | ||
| 06 | Handbags | Fashion & Accessoires | 2.07× | ||
| 07 | Jewelry | Fashion & Accessoires | 2.05× | ||
| 08 | Woman | Kids & Family | 1.85× | ||
| 09 | Indian subcontinent | Travel & Leisure | 1.79× | ||
| 10 | South Asia | Travel & Leisure | 1.71× | ||
| 11 | Weddings | Kids & Family | 1.71× | ||
| 12 | Beauty salons | Beauty & Wellness | 1.68× | ||
| 13 | Luxury goods | Fashion & Accessoires | 1.64× | ||
| 14 | Child | Kids & Family | 1.63× | ||
| 15 | Shoes | Fashion & Accessoires | 1.62× | ||
| 16 | Hair products | Beauty & Wellness | 1.59× | ||
| 17 | Kitchen | Home & Garden | 1.57× | ||
| 18 | Cosmetics | Beauty & Wellness | 1.54× | ||
| 19 | Leisure | Travel & Leisure | 1.53× | ||
| 20 | Crafts | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.71× | |
| Extroversion | THRILL | 1.45× | |
| Creativity | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Urban Lifestyle | OPEN | 0.93× | |
| Patriotism | CONSERVATISM | 0.93× |
Bracelet has an estimated audience of 8,789,094 people in India, concentrated in Uttar Pradesh and Maharashtra.
40.7% of Bracelet fans are female, 59.3% are male, with an average age of 33.8 years.
Bracelet fans show strongest brand affinity for Ring (jewellery) (5.04×), Necklace (5.17×), and Jewelry (2.05×) over the country average.
Bracelet fans in India are most concentrated in Uttar Pradesh (reach ~500K), Maharashtra (reach ~400K), and Gujarat (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bracelet itself, the audience over-indexes on Necklace (5.17×), Jewelry (2.05×), Cosmetics (1.54×), and Luxury goods (1.64×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bracelet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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