A data profile of the people who buy, follow and care about Weddings in India — modelled from more than twelve digital signal sources. Weddings has an estimated audience of 18,152,851 people in India.
The average Weddings fan in India is 33.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Dance, Family, Recipes, with strongest over-indexing on Dance (1.56× the country average).
Demographically, the Weddings audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Extroversion, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Weddings fan in India is more male, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for Dance.
The key figures that characterise the Weddings profile in India.
35.3% are female, 64.7% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 33.7 |
| Estimated audience size | 18,152,851 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 32% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Weddings audience comes from India.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.1% |
| India | 5.3% |
Where the Weddings audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~800K | 1.54× | |
| 02 | Nagaland | ~20K | 1.35× | |
| 03 | Rajasthan | ~500K | 1.33× | |
| 04 | Goa | ~20K | 1.25× | |
| 05 | Madhya Pradesh | ~400K | 1.23× | |
| 06 | Maharashtra | ~1M | 1.22× | |
| 07 | Tripura | ~30K | 1.13× | |
| 08 | Assam | ~200K | 1.10× | |
| 09 | Bihar | ~400K | 1.09× | |
| 10 | Chhattisgarh | ~100K | 1.08× | |
| 11 | West Bengal | ~600K | 1.00× | |
| 12 | Karnataka | ~400K | 0.98× | |
| 13 | Kerala | ~300K | 0.98× | |
| 14 | Jharkhand | ~200K | 0.98× | |
| 15 | Uttar Pradesh | ~900K | 0.97× | |
| 16 | Uttarakhand | ~90K | 0.97× | |
| 17 | Meghalaya | ~20K | 0.97× | |
| 18 | Tamil Nadu | ~400K | 0.95× | |
| 19 | Manipur | ~20K | 0.92× | |
| 20 | Mizoram | ~10K | 0.91× | |
| 21 | Telangana | ~200K | 0.89× | |
| 22 | Odisha | ~200K | 0.89× | |
| 23 | Sikkim | ~7K | 0.88× | |
| 24 | Andhra Pradesh | ~200K | 0.84× | |
| 25 | Haryana | ~200K | 0.81× | |
| 26 | Arunachal Pradesh | ~9K | 0.81× | |
| 27 | Punjab (region) | ~200K | 0.75× | |
| 28 | Himachal Pradesh | ~50K | 0.74× | |
| 29 | Jammu and Kashmir | ~60K | 0.70× |
The strongest cross-interests of the Weddings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bride | Kids & Family | 1.95× | ||
| 02 | Wedding photography | Technology & Electronics | 1.93× | ||
| 03 | Mehndi | Fashion & Accessoires | 1.89× | ||
| 04 | Marriage | Kids & Family | 1.77× | ||
| 05 | Wedding dress | Fashion & Accessoires | 1.77× | ||
| 06 | Friendship | Kids & Family | 1.73× | ||
| 07 | Fatherhood | Kids & Family | 1.69× | ||
| 08 | Bhojpuri language | Politics & Society | 1.68× | ||
| 09 | Bank of India | Business & Career | 1.68× | ||
| 10 | Motherhood | Kids & Family | 1.67× | ||
| 11 | Parenting | Kids & Family | 1.61× | ||
| 12 | Ring (jewellery) | Fashion & Accessoires | 1.60× | ||
| 13 | Blouse | Fashion & Accessoires | 1.59× | ||
| 14 | Dance | Business & Career | 1.56× | ||
| 15 | Internet celebrity | Internet & Social Media | 1.54× | ||
| 16 | Recipes | Food & Beverages | 1.52× | ||
| 17 | Family | Kids & Family | 1.51× | ||
| 18 | Motivational speaking | Business & Career | 1.51× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.50× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.22× | |
| Community Orientation | OPEN | 1.20× | |
| Price Sensitivity | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.72× | |
| Urban Lifestyle | OPEN | 0.73× | |
| Early Adopter Mentality | POWER | 0.76× |
Weddings has an estimated audience of 18,152,851 people in India, concentrated in Maharashtra and Uttar Pradesh.
35.3% of Weddings fans are female, 64.7% are male, with an average age of 33.7 years.
Weddings fans show strongest brand affinity for Dance (1.56×), Family (1.51×), and Recipes (1.52×) over the country average.
Weddings fans in India are most concentrated in Maharashtra (reach ~1M), Uttar Pradesh (reach ~900K), and Gujarat (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Weddings itself, the audience over-indexes on Family (1.51×), Recipes (1.52×), Friendship (1.73×), and Bhojpuri language (1.68×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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