A data profile of the people who buy, follow and care about Weddings in Sweden — modelled from more than twelve digital signal sources. Weddings has an estimated audience of 1,504,053 people in Sweden.
Weddings has an estimated audience of 1,504,053 people in Sweden. 68.1% are female, 31.9% are male, average age 45.0. Top brand affinities: IKEA, Jewelry, Bedroom, Marriage, Dresses.
Top brand affinities include IKEA, Jewelry, Bedroom, with strongest over-indexing on IKEA (1.73× the country average).
Demographically, the Weddings audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Weddings fan in Sweden is more female, around 45.0 years old, with strong Travelling tendencies and a notable affinity for IKEA.
The key figures that characterise the Weddings profile in Sweden.
68.1% are female, 31.9% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 45.0 |
| Estimated audience size | 1,504,053 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Weddings audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.1% |
| India | 5.3% |
The strongest cross-interests of the Weddings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Engagement ring | Fashion & Accessoires | 3.23× | ||
| 02 | Wedding ring | Fashion & Accessoires | 3.17× | ||
| 03 | Marriage | Kids & Family | 2.51× | ||
| 04 | Bedroom | Home & Garden | 2.05× | ||
| 05 | Living room | Home & Garden | 1.92× | ||
| 06 | Boutiques | Fashion & Accessoires | 1.91× | ||
| 07 | Dresses | Fashion & Accessoires | 1.81× | ||
| 08 | Discount stores | Shopping | 1.79× | ||
| 09 | Fragrances | Beauty & Wellness | 1.76× | ||
| 10 | Yarn | Fashion & Accessoires | 1.74× | ||
| 11 | IKEA | Home & Garden | 1.73× | ||
| 12 | Motherhood | Kids & Family | 1.71× | ||
| 13 | Jewelry | Fashion & Accessoires | 1.67× | ||
| 14 | Gift | Shopping | 1.65× | ||
| 15 | Momondo | Travel & Leisure | 1.63× | ||
| 16 | Internet & Social Media | 1.59× | |||
| 17 | Ellos | Shopping | 1.59× | ||
| 18 | Sales promotion | Shopping | 1.59× | ||
| 19 | Hair products | Beauty & Wellness | 1.57× | ||
| 20 | Fashion design | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.34× | |
| Social Media Usage | JOY | 1.29× | |
| Healthy Lifestyle | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.85× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Design Affinity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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