A data profile of the people who buy, follow and care about Marriage in Sweden — modelled from more than twelve digital signal sources. Marriage has an estimated audience of 1,258,224 people in Sweden.
Marriage has an estimated audience of 1,258,224 people in Sweden. 63.4% are female, 36.6% are male, average age 46.4. Top brand affinities: Elgiganten, IKEA, Wedding ring, Hair products, Dogs.
Top brand affinities include Elgiganten, IKEA, Wedding ring, with strongest over-indexing on Elgiganten (1.69× the country average).
Demographically, the Marriage audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Marriage fan in Sweden is more female, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Marriage profile in Sweden.
63.4% are female, 36.6% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 46.4 |
| Estimated audience size | 1,258,224 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Marriage audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Marriage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding dress | Fashion & Accessoires | 4.77× | ||
| 02 | Wedding ring | Fashion & Accessoires | 4.69× | ||
| 03 | Weddings | Kids & Family | 2.51× | ||
| 04 | Sunglasses | Fashion & Accessoires | 2.35× | ||
| 05 | Fiction books | Literature | 2.26× | ||
| 06 | Tattoos | Fashion & Accessoires | 2.16× | ||
| 07 | Cruises | Travel & Leisure | 2.14× | ||
| 08 | Hair products | Beauty & Wellness | 2.06× | ||
| 09 | Bars | Travel & Leisure | 1.88× | ||
| 10 | Dogs | Pets & Animals | 1.80× | ||
| 11 | Toys | Games | 1.80× | ||
| 12 | Happiness | Health | 1.75× | ||
| 13 | Ryanair | Travel & Leisure | 1.73× | ||
| 14 | Spas | Beauty & Wellness | 1.71× | ||
| 15 | Organic food | Food & Beverages | 1.71× | ||
| 16 | Elgiganten | Shopping | 1.69× | ||
| 17 | Renovation | Home & Garden | 1.64× | ||
| 18 | Shoes | Fashion & Accessoires | 1.56× | ||
| 19 | IKEA | Home & Garden | 1.51× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.78× | |
| Family Orientation | CONSERVATISM | 1.73× | |
| Price Sensitivity | PREMIUM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.02× | |
| Risk Appetite | THRILL | 1.02× | |
| Individualism | JOY | 1.08× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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