A data profile of the people who buy, follow and care about Dogs in Sweden — modelled from more than twelve digital signal sources. Dogs has an estimated audience of 3,041,239 people in Sweden.
Dogs has an estimated audience of 3,041,239 people in Sweden. 60.2% are female, 39.8% are male, average age 47.9. Top brand affinities: Biltema, IKEA, Tradera, Clas Ohlson, YouTube.
Top brand affinities include Biltema, IKEA, Tradera, with strongest over-indexing on Biltema (1.95× the country average).
Demographically, the Dogs audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Dogs fan in Sweden is more female, around 47.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Biltema.
The key figures that characterise the Dogs profile in Sweden.
60.2% are female, 39.8% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 47.9 |
| Estimated audience size | 3,041,239 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide Dogs audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
The strongest cross-interests of the Dogs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cats | Pets & Animals | 2.61× | ||
| 02 | Magazines | Literature | 2.06× | ||
| 03 | Animal | Pets & Animals | 2.03× | ||
| 04 | Biltema | Business & Career | 1.95× | ||
| 05 | SVT Play | Movies & TV | 1.91× | ||
| 06 | Tradera | Shopping | 1.90× | ||
| 07 | Nature | Home & Garden | 1.88× | ||
| 08 | Stockholm | Travel & Leisure | 1.87× | ||
| 09 | Hotels | Travel & Leisure | 1.87× | ||
| 10 | Child | Kids & Family | 1.86× | ||
| 11 | Do it yourself (DIY) | Home & Garden | 1.86× | ||
| 12 | IKEA | Home & Garden | 1.82× | ||
| 13 | Internet & Social Media | 1.82× | |||
| 14 | Internet & Social Media | 1.82× | |||
| 15 | Scandinavia | Travel & Leisure | 1.81× | ||
| 16 | Nordic countries | Travel & Leisure | 1.73× | ||
| 17 | Clas Ohlson | Shopping | 1.69× | ||
| 18 | Avanza | Business & Career | 1.68× | ||
| 19 | YouTube | Movies & TV | 1.65× | ||
| 20 | Expressen | News | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.51× | |
| Social Media Usage | JOY | 0.97× | |
| Healthy Lifestyle | BALANCE | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.15× | |
| Patriotism | CONSERVATISM | 0.43× | |
| Travelling | THRILL | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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