A data profile of the people who buy, follow and care about Dogs in Netherlands — modelled from more than twelve digital signal sources. Dogs has an estimated audience of 3,985,978 people in Netherlands.
The average Dogs fan in Netherlands is 46.6 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Max Verstappen, Instagram, YouTube, with strongest over-indexing on Max Verstappen (1.56× the country average).
Demographically, the Dogs audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Dogs fan in Netherlands is more female, around 46.6 years old, with strong Travelling tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Dogs profile in Netherlands.
61.5% are female, 38.5% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 46.6 |
| Estimated audience size | 3,985,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Dogs audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
Where the Dogs audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 1.75× | |
| 02 | Zuid-Holland | ~1.5M | 1.46× | |
| 03 | Flevoland | ~100K | 1.19× | |
| 04 | North Brabant | ~600K | 1.00× | |
| 05 | Limburg | ~300K | 0.94× | |
| 06 | Overijssel | ~300K | 0.90× | |
| 07 | Drenthe | ~100K | 0.87× | |
| 08 | Utrecht | ~300K | 0.86× | |
| 09 | Groningen | ~100K | 0.83× | |
| 10 | Gelderland | ~400K | 0.82× | |
| 11 | Friesland | ~100K | 0.78× | |
| 12 | Zeeland | ~70K | 0.78× |
The strongest cross-interests of the Dogs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cats | Pets & Animals | 2.21× | ||
| 02 | Jumbo (supermarket) | Shopping | 1.72× | ||
| 03 | Photography | Arts & Culture | 1.67× | ||
| 04 | Nature | Home & Garden | 1.66× | ||
| 05 | Current events | Arts & Culture | 1.65× | ||
| 06 | Family | Kids & Family | 1.65× | ||
| 07 | Social media | Business & Career | 1.64× | ||
| 08 | Beauty | Beauty & Wellness | 1.61× | ||
| 09 | YouTube | Movies & TV | 1.59× | ||
| 10 | Internet & Social Media | 1.58× | |||
| 11 | Magazines | Literature | 1.58× | ||
| 12 | Cooking | Food & Beverages | 1.58× | ||
| 13 | Furniture | Home & Garden | 1.58× | ||
| 14 | Physical fitness | Sports | 1.58× | ||
| 15 | Max Verstappen | Sports | 1.56× | ||
| 16 | Soccer | Sports | 1.55× | ||
| 17 | Business | Business & Career | 1.54× | ||
| 18 | Dutch language | Politics & Society | 1.54× | ||
| 19 | Shopping | Shopping | 1.53× | ||
| 20 | Fitness and wellness | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.23× | |
| Urban Lifestyle | OPEN | 1.13× | |
| Price Sensitivity | PREMIUM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Sustainability | BALANCE | 0.68× | |
| Individualism | JOY | 0.71× |
Dogs has an estimated audience of 3,985,978 people in Netherlands, concentrated in Zuid-Holland and North Holland.
61.5% of Dogs fans are female, 38.5% are male, with an average age of 46.6 years.
Dogs fans show strongest brand affinity for Max Verstappen (1.56×), Instagram (1.58×), and YouTube (1.59×) over the country average.
Dogs fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1.5M), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Dogs itself, the audience over-indexes on Instagram (1.58×), YouTube (1.59×), Jumbo (supermarket) (1.72×), and Shopping (1.53×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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