A data profile of the people who buy, follow and care about Magazines in Netherlands — modelled from more than twelve digital signal sources. Magazines has an estimated audience of 6,680,901 people in Netherlands.
Magazines has an estimated audience of 6,680,901 people in Netherlands. 58.8% are female, 41.2% are male, average age 45.8. Top brand affinities: Jumbo (supermarket), WhatsApp, Rabobank, Hornbach, Pets.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.77× the country average).
Demographically, the Magazines audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Risk Appetite, Extroversion.
The typical Magazines fan in Netherlands is more female, around 45.8 years old, with strong Risk Appetite tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Magazines profile in Netherlands.
58.8% are female, 41.2% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 45.8 |
| Estimated audience size | 6,680,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Magazines audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Magazines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walking | Sports | 1.98× | ||
| 02 | Internet & Social Media | 1.85× | |||
| 03 | Hair products | Beauty & Wellness | 1.79× | ||
| 04 | Jumbo (supermarket) | Shopping | 1.77× | ||
| 05 | Rabobank | Business & Career | 1.71× | ||
| 06 | Hornbach | Shopping | 1.66× | ||
| 07 | Ziggo | Technology & Electronics | 1.60× | ||
| 08 | Psychology | Business & Career | 1.60× | ||
| 09 | Family | Kids & Family | 1.59× | ||
| 10 | Current events | Arts & Culture | 1.58× | ||
| 11 | Dogs | Pets & Animals | 1.58× | ||
| 12 | Pets | Pets & Animals | 1.56× | ||
| 13 | ABN AMRO | Business & Career | 1.56× | ||
| 14 | Etos | Health | 1.56× | ||
| 15 | Bol.com | Shopping | 1.55× | ||
| 16 | Vacations | Travel & Leisure | 1.55× | ||
| 17 | Education | Business & Career | 1.54× | ||
| 18 | Aldi | Shopping | 1.52× | ||
| 19 | Nature | Home & Garden | 1.52× | ||
| 20 | Social media | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.45× | |
| Extroversion | THRILL | 1.43× | |
| Indulgence | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.93× | |
| Luxury Orientation | PREMIUM | 0.95× | |
| Design Affinity | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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