Magazines Audience in United Kingdom
Magazines has an estimated audience of 22,825,836 people in United Kingdom. 59.6% are female, 40.4% are male, average age 45.0. Top regions: South East, Yorkshire and the Humber, East of England. Top brand affinities: Weddings, Hobby, Distilled beverage, Expensive Taste, Aldi.
The average Magazines fan in United Kingdom is 45.0 years old, more female, and lives primarily in South East. The audience is concentrated in South East, Yorkshire and the Humber, East of England. Top brand affinities include Weddings, Hobby, Distilled beverage, with strongest over-indexing on Weddings (1.95× the country average). Demographically, the Magazines audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Magazines fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 45.0 |
| Estimated audience size | 22,825,836 |
Audience persona
The typical Magazines fan in United Kingdom is more female, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 3,260,880 | 1.06× |
| Yorkshire and the Humber | 2,751,080 | 1.5× |
| East of England | 1,686,874 | 0.81× |
| South West | 1,613,328 | 0.86× |
| East Midlands | 1,438,170 | 0.89× |
| West Midlands | 1,299,714 | 1.33× |
| North West | 1,242,560 | 0.51× |
| North East | 918,934 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.95× | Kids & Family |
| Hobby | 1.8× | Home & Garden |
| Distilled beverage | 1.73× | Food & Beverages |
| Expensive Taste | 2.37× | Business & Career |
| Aldi | 1.5× | Shopping |
| 1.65× | Internet & Social Media | |
| TripAdvisor | 1.72× | Travel & Leisure |
| Purchase discount | 3.09× | Shopping |
| Bored Panda | 3.17× | Internet & Social Media |
| Mango | 3.27× | Shopping |
| Refrigerator | 1.85× | Home & Garden |
| Home business | 3.18× | Business & Career |
| Luxury yacht | 2.38× | Travel & Leisure |
| Volunteering | 1.55× | Politics & Society |
| Real property | 2.02× | Home & Garden |
| Betfair | 1.68× | Games |
| Satire | 1.75× | Literature |
| Smyths Toys Superstores | 3.4× | Shopping |
| Movie theater | 1.71× | Movies & TV |
| Mobile home | 1.63× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.15 |
| Indulgence | JOY | 1.13 |
| Design Affinity | PREMIUM | 1.09 |
| Price Sensitivity | PREMIUM | 1.07 |
| Luxury Orientation | PREMIUM | 1.06 |
| Healthy Lifestyle | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
See Magazines audiences in other countries
More Literature audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Magazines have in United Kingdom?
Magazines has an estimated audience of 22,825,836 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
What is the gender split and age of Magazines fans?
59.6% of Magazines fans are female, 40.4% are male, with an average age of 45.0 years.
Which brands do Magazines fans like most?
Magazines fans show strongest brand affinity for Weddings (1.95×), Hobby (1.8×), and Distilled beverage (1.73×) over the country average.
Where do Magazines fans live in United Kingdom?
Magazines fans in United Kingdom are most concentrated in South East (reach 3,260,880), Yorkshire and the Humber (reach 2,751,080), and East of England (reach 1,686,874). These three regions account for the largest share of the active audience.
What other brands do Magazines fans also like?
Beyond Magazines itself, the audience over-indexes on Hobby (1.8×), Distilled beverage (1.73×), Expensive Taste (2.37×), and Aldi (1.5×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.