A data profile of the people who buy, follow and care about Sketch comedy in United Kingdom — modelled from more than twelve digital signal sources. Sketch comedy has an estimated audience of 4,178,196 people in United Kingdom.
The average Sketch comedy fan in United Kingdom is 44.6 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, East of England, North West.
Top brand affinities include Wikipedia, Video hosting service, Papua New Guinea, with strongest over-indexing on Wikipedia (6.19× the country average).
Demographically, the Sketch comedy audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Sketch comedy fan in United Kingdom is balanced, around 44.6 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Sketch comedy profile in United Kingdom.
49.5% are female, 50.5% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 44.6 |
| Estimated audience size | 4,178,196 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Sketch comedy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 34.1% |
| United Kingdom | 6.1% |
| Canada | 3.9% |
Where the Sketch comedy audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~100K | 1.07× | |
| 02 | East of England | ~400K | 1.06× | |
| 03 | Scotland | ~400K | 1.03× | |
| 04 | North East | ~200K | 1.03× | |
| 05 | Wales | ~200K | 1.00× | |
| 06 | South West | ~300K | 0.99× | |
| 07 | East Midlands | ~300K | 0.97× | |
| 08 | West Midlands | ~200K | 0.97× | |
| 09 | Yorkshire and the Humber | ~300K | 0.96× | |
| 10 | South East | ~500K | 0.94× | |
| 11 | North West | ~400K | 0.90× |
The strongest cross-interests of the Sketch comedy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hugh Laurie | Movies & TV | 10.51× | ||
| 02 | Papua New Guinea | Travel & Leisure | 8.35× | ||
| 03 | Sky Go | Movies & TV | 7.46× | ||
| 04 | Internet Movie Database | Movies & TV | 7.02× | ||
| 05 | Production company | Movies & TV | 6.37× | ||
| 06 | Video hosting service | Technology & Electronics | 6.24× | ||
| 07 | Wikipedia | Internet & Social Media | 6.19× | ||
| 08 | Obituary | Literature | 6.02× | ||
| 09 | Projection screen | Technology & Electronics | 5.62× | ||
| 10 | Radio broadcasting | Music & Radio | 4.97× | ||
| 11 | Comedian | Movies & TV | 4.73× | ||
| 12 | Stand-up comedy | Movies & TV | 4.29× | ||
| 13 | Individual | Politics & Society | 4.07× | ||
| 14 | Laughter | Movies & TV | 4.04× | ||
| 15 | Virgin Media | Technology & Electronics | 3.78× | ||
| 16 | Broadcasting | Movies & TV | 3.48× | ||
| 17 | Humour | Literature | 3.40× | ||
| 18 | Politics | Politics & Society | 3.22× | ||
| 19 | X | Internet & Social Media | 2.83× | ||
| 20 | Leisure | Travel & Leisure | 2.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 3.27× | |
| Community Orientation | OPEN | 1.89× | |
| Extroversion | THRILL | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.95× | |
| Mindfulness | BALANCE | 1.01× |
Sketch comedy has an estimated audience of 4,178,196 people in United Kingdom, concentrated in South East and East of England.
49.5% of Sketch comedy fans are female, 50.5% are male, with an average age of 44.6 years.
Sketch comedy fans show strongest brand affinity for Wikipedia (6.19×), Video hosting service (6.24×), and Papua New Guinea (8.35×) over the country average.
Sketch comedy fans in United Kingdom are most concentrated in South East (reach ~500K), East of England (reach ~400K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sketch comedy itself, the audience over-indexes on Video hosting service (6.24×), Papua New Guinea (8.35×), Stand-up comedy (4.29×), and Internet Movie Database (7.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sketch comedy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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