Thriller movies Audience in United Kingdom
Thriller movies has an estimated audience of 12,096,479 people in United Kingdom. 53.4% are female, 46.6% are male, average age 41.7. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Kitchenware, Bioderma, Betfair, Hobby, Weddings.
The average Thriller movies fan in United Kingdom is 41.7 years old, balanced, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Kitchenware, Bioderma, Betfair, with strongest over-indexing on Kitchenware (2.56× the country average). Demographically, the Thriller movies audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Thriller movies fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 41.7 |
| Estimated audience size | 12,096,479 |
Audience persona
The typical Thriller movies fan in United Kingdom is balanced, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Kitchenware.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,072,360 | 0.89× |
| Yorkshire and the Humber | 1,437,649 | 1.48× |
| South East | 1,386,956 | 0.85× |
| East of England | 1,085,624 | 0.98× |
| Scotland | 955,636 | 0.88× |
| West Midlands | 827,872 | 1.6× |
| South West | 640,245 | 0.64× |
| East Midlands | 631,949 | 0.74× |
| North East | 601,254 | 1.28× |
| Wales | 596,982 | 0.86× |
| North West | 548,446 | 0.42× |
| Northern Ireland | 507,854 | 1.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchenware | 2.56× | Home & Garden |
| Bioderma | 7.16× | Beauty & Wellness |
| Betfair | 2.33× | Games |
| Hobby | 1.6× | Home & Garden |
| Weddings | 1.59× | Kids & Family |
| Distilled beverage | 1.61× | Food & Beverages |
| 1.65× | Internet & Social Media | |
| Luxury yacht | 2.69× | Travel & Leisure |
| William Hill (bookmaker) | 1.64× | Games |
| Movie theater | 2.14× | Movies & TV |
| Stranger Things | 1.98× | Movies & TV |
| Expensive Taste | 2.01× | Business & Career |
| TripAdvisor | 1.61× | Travel & Leisure |
| Home business | 3.1× | Business & Career |
| La Roche-Posay | 4.24× | Beauty & Wellness |
| Purchase discount | 2.83× | Shopping |
| Beetlejuice | 1.94× | Movies & TV |
| Game of Thrones | 1.8× | Movies & TV |
| True Detective | 2.18× | Movies & TV |
| Urban Outfitters | 2.13× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.12 |
| Indulgence | JOY | 1.1 |
| Social Media Usage | JOY | 1.08 |
| Community Orientation | OPEN | 1.07 |
| Extroversion | THRILL | 1.07 |
| Convenience Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.5% |
| China | 5.2% |
See Thriller movies audiences in other countries
More Movie genre audiences in United Kingdom
- Comedy movies (22,559,704)
- Drama movies (15,350,589)
- Documentary movies (13,200,034)
- Action movies (11,480,146)
- Animated movies (11,124,948)
Frequently asked questions
How many fans does Thriller movies have in United Kingdom?
Thriller movies has an estimated audience of 12,096,479 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Thriller movies fans?
53.4% of Thriller movies fans are female, 46.6% are male, with an average age of 41.7 years.
Which brands do Thriller movies fans like most?
Thriller movies fans show strongest brand affinity for Kitchenware (2.56×), Bioderma (7.16×), and Betfair (2.33×) over the country average.
Where do Thriller movies fans live in United Kingdom?
Thriller movies fans in United Kingdom are most concentrated in England (reach 9,072,360), Yorkshire and the Humber (reach 1,437,649), and South East (reach 1,386,956). These three regions account for the largest share of the active audience.
What other brands do Thriller movies fans also like?
Beyond Thriller movies itself, the audience over-indexes on Bioderma (7.16×), Betfair (2.33×), Hobby (1.6×), and Weddings (1.59×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Thriller movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.