A data profile of the people who buy, follow and care about Thriller movies in United Kingdom — modelled from more than twelve digital signal sources. Thriller movies has an estimated audience of 12,096,479 people in United Kingdom.
The average Thriller movies fan in United Kingdom is 41.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, True Detective, Volunteering, with strongest over-indexing on Wikipedia (2.16× the country average).
Demographically, the Thriller movies audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Thriller movies fan in United Kingdom is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Thriller movies profile in United Kingdom.
53.4% are female, 46.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 41.7 |
| Estimated audience size | 12,096,479 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Thriller movies audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.5% |
| China | 5.2% |
Where the Thriller movies audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~800K | 1.56× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.44× | |
| 03 | Northern Ireland | ~500K | 1.31× | |
| 04 | North East | ~600K | 1.23× | |
| 05 | East of England | ~1M | 0.99× | |
| 06 | England | ~9M | 0.89× | |
| 07 | Scotland | ~1M | 0.89× | |
| 08 | Wales | ~600K | 0.88× | |
| 09 | South East | ~1.5M | 0.87× | |
| 10 | East Midlands | ~700K | 0.80× | |
| 11 | South West | ~700K | 0.72× | |
| 12 | North West | ~700K | 0.55× |
The strongest cross-interests of the Thriller movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Roche-Posay | Beauty & Wellness | 3.10× | ||
| 02 | True Detective | Movies & TV | 2.52× | ||
| 03 | Emily Blunt | Movies & TV | 2.37× | ||
| 04 | Bruce Willis | Movies & TV | 2.17× | ||
| 05 | Wikipedia | Internet & Social Media | 2.16× | ||
| 06 | Margot Robbie | Movies & TV | 2.11× | ||
| 07 | Sketch comedy | Movies & TV | 2.04× | ||
| 08 | Adoption | Kids & Family | 1.85× | ||
| 09 | Satire | Literature | 1.82× | ||
| 10 | Betfair | Games | 1.79× | ||
| 11 | Esso | Cars & Mobility | 1.73× | ||
| 12 | Beetlejuice | Movies & TV | 1.72× | ||
| 13 | Kitchenware | Home & Garden | 1.69× | ||
| 14 | Volunteering | Politics & Society | 1.66× | ||
| 15 | Stranger Things | Movies & TV | 1.66× | ||
| 16 | Movie theater | Movies & TV | 1.66× | ||
| 17 | Real property | Home & Garden | 1.65× | ||
| 18 | Fiction books | Literature | 1.52× | ||
| 19 | William Hill (bookmaker) | Games | 1.51× | ||
| 20 | Refrigerator | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.28× | |
| Early Adopter Mentality | POWER | 1.15× | |
| Community Orientation | OPEN | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.87× |
Thriller movies has an estimated audience of 12,096,479 people in United Kingdom, concentrated in England and South East.
53.4% of Thriller movies fans are female, 46.6% are male, with an average age of 41.7 years.
Thriller movies fans show strongest brand affinity for Wikipedia (2.16×), True Detective (2.52×), and Volunteering (1.66×) over the country average.
Thriller movies fans in United Kingdom are most concentrated in England (reach ~9M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Thriller movies itself, the audience over-indexes on True Detective (2.52×), Volunteering (1.66×), William Hill (bookmaker) (1.51×), and Betfair (1.79×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Thriller movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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