A data profile of the people who buy, follow and care about Margot Robbie in United Kingdom — modelled from more than twelve digital signal sources. Margot Robbie has an estimated audience of 3,686,161 people in United Kingdom.
The average Margot Robbie fan in United Kingdom is 40.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Joel Kinnaman, Margaret Qualley, Jay Hernandez, with strongest over-indexing on Joel Kinnaman (89.25× the country average).
Demographically, the Margot Robbie audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Margot Robbie fan in United Kingdom is more female, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Joel Kinnaman.
The key figures that characterise the Margot Robbie profile in United Kingdom.
56.8% are female, 43.2% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 40.5 |
| Estimated audience size | 3,686,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Margot Robbie audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.7% |
| United Kingdom | 7.3% |
| Germany | 7.2% |
Where the Margot Robbie audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.38× | |
| 02 | West Midlands | ~200K | 1.37× | |
| 03 | North East | ~200K | 1.19× | |
| 04 | Northern Ireland | ~100K | 1.06× | |
| 05 | South East | ~500K | 1.05× | |
| 06 | Wales | ~200K | 1.04× | |
| 07 | Scotland | ~300K | 1.03× | |
| 08 | England | ~2.5M | 0.87× | |
| 09 | South West | ~300K | 0.87× | |
| 10 | East Midlands | ~200K | 0.84× | |
| 11 | East of England | ~300K | 0.79× | |
| 12 | North West | ~200K | 0.52× |
The strongest cross-interests of the Margot Robbie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ike Barinholtz | Movies & TV | 92.84× | ||
| 02 | Jay Hernandez | Movies & TV | 92.16× | ||
| 03 | Joel Kinnaman | Movies & TV | 89.25× | ||
| 04 | Viola Davis | Movies & TV | 42.99× | ||
| 05 | Tom Ackerley | Movies & TV | 37.55× | ||
| 06 | Emma Mackey | Movies & TV | 28.36× | ||
| 07 | Margaret Qualley | Movies & TV | 27.76× | ||
| 08 | Elizabeth Olsen | Movies & TV | 23.24× | ||
| 09 | Natalie Dormer | Movies & TV | 21.10× | ||
| 10 | Mila Kunis | Movies & TV | 17.30× | ||
| 11 | Karen Gillan | Movies & TV | 16.50× | ||
| 12 | George Clooney | Movies & TV | 14.37× | ||
| 13 | Hilary Duff | Movies & TV | 10.92× | ||
| 14 | British Academy Film Awards | Movies & TV | 10.76× | ||
| 15 | Tom Hiddleston | Movies & TV | 10.51× | ||
| 16 | Alexandra Daddario | Movies & TV | 10.28× | ||
| 17 | Kate Beckinsale | Movies & TV | 9.01× | ||
| 18 | Toolstation | Home & Garden | 3.77× | ||
| 19 | Paddy Power | Games | 3.54× | ||
| 20 | Humour | Literature | 3.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.86× | |
| Spirituality | BALANCE | 1.76× | |
| Social Media Usage | JOY | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Design Affinity | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.75× |
Margot Robbie has an estimated audience of 3,686,161 people in United Kingdom, concentrated in England and South East.
56.8% of Margot Robbie fans are female, 43.2% are male, with an average age of 40.5 years.
Margot Robbie fans show strongest brand affinity for Joel Kinnaman (89.25×), Margaret Qualley (27.76×), and Jay Hernandez (92.16×) over the country average.
Margot Robbie fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Margot Robbie itself, the audience over-indexes on Margaret Qualley (27.76×), Jay Hernandez (92.16×), Tom Ackerley (37.55×), and Ike Barinholtz (92.84×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Margot Robbie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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