Humour Audience in United Kingdom
Humour has an estimated audience of 17,275,268 people in United Kingdom. 54.1% are female, 45.9% are male, average age 41.6. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: DeviantArt, Hobby, Weddings, Betfair, William Hill (bookmaker).
The average Humour fan in United Kingdom is 41.6 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include DeviantArt, Hobby, Weddings, with strongest over-indexing on DeviantArt (5.19× the country average). Demographically, the Humour audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Humour fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 41.6 |
| Estimated audience size | 17,275,268 |
Audience persona
The typical Humour fan in United Kingdom is balanced, around 41.6 years old, with strong Social Media Usage tendencies and a notable affinity for DeviantArt.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,956,451 | 0.95× |
| South East | 2,576,740 | 1.11× |
| Yorkshire and the Humber | 1,783,844 | 1.29× |
| Scotland | 1,518,200 | 0.98× |
| South West | 1,308,127 | 0.92× |
| East of England | 1,287,048 | 0.82× |
| West Midlands | 1,035,672 | 1.4× |
| East Midlands | 1,030,422 | 0.85× |
| North West | 931,573 | 0.5× |
| Wales | 923,703 | 0.94× |
| North East | 750,850 | 1.12× |
| Northern Ireland | 605,225 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DeviantArt | 5.19× | Internet & Social Media |
| Hobby | 1.89× | Home & Garden |
| Weddings | 1.77× | Kids & Family |
| Betfair | 2.56× | Games |
| William Hill (bookmaker) | 2× | Games |
| Distilled beverage | 1.73× | Food & Beverages |
| 1.76× | Internet & Social Media | |
| Satire | 2.39× | Literature |
| TUI | 1.55× | Travel & Leisure |
| Movie theater | 2.18× | Movies & TV |
| TripAdvisor | 1.64× | Travel & Leisure |
| Refrigerator | 1.66× | Home & Garden |
| Bored Panda | 2.68× | Internet & Social Media |
| Luxury yacht | 2.14× | Travel & Leisure |
| Smyths Toys Superstores | 3.4× | Shopping |
| Drinking establishment | 2.42× | Food & Beverages |
| Tax refund | 2.57× | Business & Career |
| Game of Thrones | 1.57× | Movies & TV |
| Home business | 2.57× | Business & Career |
| Dentistry | 1.81× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.13 |
| Price Sensitivity | PREMIUM | 1.13 |
| Extroversion | THRILL | 1.06 |
| Luxury Orientation | PREMIUM | 1 |
| Mindfulness | BALANCE | 0.93 |
| Convenience Orientation | PREMIUM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
See Humour audiences in other countries
More Literary genre audiences in United Kingdom
- Fiction books (11,027,476)
- Satire (7,419,749)
- Mystery fiction (7,138,387)
- Romance novels (6,998,098)
- Comic book (5,924,946)
Frequently asked questions
How many fans does Humour have in United Kingdom?
Humour has an estimated audience of 17,275,268 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Humour fans?
54.1% of Humour fans are female, 45.9% are male, with an average age of 41.6 years.
Which brands do Humour fans like most?
Humour fans show strongest brand affinity for DeviantArt (5.19×), Hobby (1.89×), and Weddings (1.77×) over the country average.
Where do Humour fans live in United Kingdom?
Humour fans in United Kingdom are most concentrated in England (reach 12,956,451), South East (reach 2,576,740), and Yorkshire and the Humber (reach 1,783,844). These three regions account for the largest share of the active audience.
What other brands do Humour fans also like?
Beyond Humour itself, the audience over-indexes on Hobby (1.89×), Weddings (1.77×), Betfair (2.56×), and William Hill (bookmaker) (2×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.