A data profile of the people who buy, follow and care about Humour in India — modelled from more than twelve digital signal sources. Humour has an estimated audience of 18,469,861 people in India.
Humour has an estimated audience of 18,469,861 people in India. 21.7% are female, 78.3% are male, average age 30.9. Top brand affinities: Videography, Stand-up comedy, Real property, OnePlus, Minecraft.
Top brand affinities include Videography, Stand-up comedy, Real property, with strongest over-indexing on Videography (2.51× the country average).
Demographically, the Humour audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Extroversion, Pet Ownership.
The typical Humour fan in India is more male, around 30.9 years old, with strong Extroversion tendencies and a notable affinity for Videography.
The key figures that characterise the Humour profile in India.
21.7% are female, 78.3% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 21.7% |
| Male | 78.3% |
| Average age | 30.9 |
| Estimated audience size | 18,469,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Humour audience comes from India.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
The strongest cross-interests of the Humour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minecraft | Games | 2.92× | ||
| 02 | Videography | Internet & Social Media | 2.51× | ||
| 03 | Gong Yoo | Movies & TV | 2.45× | ||
| 04 | Google Trends | Internet & Social Media | 2.14× | ||
| 05 | Real property | Home & Garden | 2.09× | ||
| 06 | Omegle | Internet & Social Media | 1.93× | ||
| 07 | Sarcasm | Politics & Society | 1.87× | ||
| 08 | OnePlus | Technology & Electronics | 1.82× | ||
| 09 | One Piece | Movies & TV | 1.71× | ||
| 10 | Korean drama | Movies & TV | 1.71× | ||
| 11 | Hindustan | Politics & Society | 1.66× | ||
| 12 | Tom and Jerry | Movies & TV | 1.66× | ||
| 13 | Mixed martial arts | Sports | 1.65× | ||
| 14 | Wattpad | Internet & Social Media | 1.65× | ||
| 15 | Anthropology | Business & Career | 1.62× | ||
| 16 | Stand-up comedy | Movies & TV | 1.59× | ||
| 17 | Sidharth Malhotra | Fashion & Accessoires | 1.56× | ||
| 18 | Indian Super League | Sports | 1.55× | ||
| 19 | The Big Bang Theory | Movies & TV | 1.53× | ||
| 20 | Freelancer | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.21× | |
| Pet Ownership | JOY | 1.18× | |
| Mindfulness | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Tradition | CONSERVATISM | 0.87× | |
| Need for Security | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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