A data profile of the people who buy, follow and care about Fiction books in India — modelled from more than twelve digital signal sources. Fiction books has an estimated audience of 10,689,157 people in India.
The average Fiction books fan in India is 33.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
The key figures that characterise the Fiction books profile in India.
28.3% are female, 71.7% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 33.0 |
| Estimated audience size | 10,689,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Fiction books audience comes from India.
| Country | Share |
|---|---|
| United States | 17.7% |
| China | 6.7% |
| Japan | 5.9% |
Where the Fiction books audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maharashtra | ~800K | 1.47× | |
| 02 | Uttarakhand | ~80K | 1.44× | |
| 03 | Karnataka | ~300K | 1.29× | |
| 04 | Punjab (region) | ~200K | 1.25× | |
| 05 | Gujarat | ~400K | 1.21× | |
| 06 | Madhya Pradesh | ~200K | 1.21× | |
| 07 | Tamil Nadu | ~300K | 1.20× | |
| 08 | Haryana | ~200K | 1.12× | |
| 09 | Uttar Pradesh | ~600K | 1.09× | |
| 10 | Kerala | ~200K | 1.09× | |
| 11 | Rajasthan | ~300K | 1.08× | |
| 12 | Telangana | ~200K | 1.06× | |
| 13 | Himachal Pradesh | ~40K | 1.05× | |
| 14 | Jharkhand | ~90K | 1.03× | |
| 15 | Sikkim | ~5K | 1.01× | |
| 16 | Jammu and Kashmir | ~50K | 1.00× | |
| 17 | Chhattisgarh | ~70K | 0.98× | |
| 18 | Goa | ~10K | 0.98× | |
| 19 | Nagaland | ~7K | 0.97× | |
| 20 | Arunachal Pradesh | ~6K | 0.96× | |
| 21 | Odisha | ~100K | 0.94× | |
| 22 | Mizoram | ~7K | 0.94× | |
| 23 | Meghalaya | ~10K | 0.93× | |
| 24 | Assam | ~100K | 0.92× | |
| 25 | Manipur | ~10K | 0.91× | |
| 26 | Tripura | ~10K | 0.87× | |
| 27 | West Bengal | ~300K | 0.86× | |
| 28 | Andhra Pradesh | ~100K | 0.82× | |
| 29 | Bihar | ~200K | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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