A data profile of the people who buy, follow and care about Fiction books in Belgium — modelled from more than twelve digital signal sources. Fiction books has an estimated audience of 1,197,647 people in Belgium.
The average Fiction books fan in Belgium is 40.6 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, East Flanders, Antwerp.
Top brand affinities include Novel, Classical music, Thriller movies, with strongest over-indexing on Novel (2.98× the country average).
Demographically, the Fiction books audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Fiction books fan in Belgium is more female, around 40.6 years old, with strong Pet Ownership tendencies and a notable affinity for Novel.
The key figures that characterise the Fiction books profile in Belgium.
61.7% are female, 38.3% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 40.6 |
| Estimated audience size | 1,197,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 26% |
of the worldwide Fiction books audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.7% |
| China | 6.7% |
| Japan | 5.9% |
Where the Fiction books audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~40K | 1.16× | |
| 02 | Limburg | ~60K | 1.01× | |
| 03 | Liege | ~100K | 1.00× | |
| 04 | Hainaut | ~100K | 0.98× | |
| 05 | West Flanders | ~100K | 0.98× | |
| 06 | Flemish Brabant | ~100K | 0.97× | |
| 07 | Brussels | ~80K | 0.97× | |
| 08 | East Flanders | ~100K | 0.96× | |
| 09 | Antwerp | ~100K | 0.94× |
The strongest cross-interests of the Fiction books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Short story | Literature | 3.27× | ||
| 02 | Novel | Literature | 2.98× | ||
| 03 | Bestseller | Literature | 2.89× | ||
| 04 | Thriller movies | Movies & TV | 1.89× | ||
| 05 | Science fiction movies | Movies & TV | 1.83× | ||
| 06 | Horror movies | Movies & TV | 1.81× | ||
| 07 | Drama movies | Movies & TV | 1.76× | ||
| 08 | Comics | Literature | 1.76× | ||
| 09 | Classical music | Music & Radio | 1.71× | ||
| 10 | Blues music | Music & Radio | 1.68× | ||
| 11 | Jazz music | Music & Radio | 1.67× | ||
| 12 | Country music | Music & Radio | 1.66× | ||
| 13 | Action movies | Movies & TV | 1.63× | ||
| 14 | Rhythm and blues music | Music & Radio | 1.63× | ||
| 15 | Rock and roll | Music & Radio | 1.62× | ||
| 16 | Acting | Business & Career | 1.60× | ||
| 17 | Animated movies | Movies & TV | 1.59× | ||
| 18 | Literature | Business & Career | 1.55× | ||
| 19 | Heavy metal music | Music & Radio | 1.53× | ||
| 20 | Popular music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.36× | |
| Convenience Orientation | PREMIUM | 1.31× | |
| Early Adopter Mentality | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.69× | |
| Patriotism | CONSERVATISM | 0.93× | |
| Sustainability | BALANCE | 0.98× |
Fiction books has an estimated audience of 1,197,647 people in Belgium, concentrated in Hainaut and East Flanders.
61.7% of Fiction books fans are female, 38.3% are male, with an average age of 40.6 years.
Fiction books fans show strongest brand affinity for Novel (2.98×), Classical music (1.71×), and Thriller movies (1.89×) over the country average.
Fiction books fans in Belgium are most concentrated in Hainaut (reach ~100K), East Flanders (reach ~100K), and Antwerp (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Fiction books itself, the audience over-indexes on Classical music (1.71×), Thriller movies (1.89×), Action movies (1.63×), and Jazz music (1.67×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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