A data profile of the people who buy, follow and care about Popular music in Belgium — modelled from more than twelve digital signal sources. Popular music has an estimated audience of 1,995,548 people in Belgium.
The average Popular music fan in Belgium is 40.2 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Hainaut.
Top brand affinities include Bass guitar, Piano, Blues music, with strongest over-indexing on Bass guitar (3.15× the country average).
Demographically, the Popular music audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Popular music fan in Belgium is balanced, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for Bass guitar.
The key figures that characterise the Popular music profile in Belgium.
50.9% are female, 49.1% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 40.2 |
| Estimated audience size | 1,995,548 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Popular music audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
Where the Popular music audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flemish Brabant | ~200K | 1.14× | |
| 02 | Brussels | ~200K | 1.11× | |
| 03 | East Flanders | ~200K | 1.05× | |
| 04 | Antwerp | ~200K | 1.01× | |
| 05 | Luxembourg | ~50K | 1.01× | |
| 06 | West Flanders | ~200K | 1.00× | |
| 07 | Liege | ~200K | 0.98× | |
| 08 | Walloon Brabant | ~50K | 0.98× | |
| 09 | Province of Namur | ~90K | 0.97× | |
| 10 | Hainaut | ~200K | 0.96× | |
| 11 | Limburg | ~90K | 0.96× |
The strongest cross-interests of the Popular music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cello | Music & Radio | 3.60× | ||
| 02 | Violin | Music & Radio | 3.43× | ||
| 03 | Acoustic guitar | Music & Radio | 3.26× | ||
| 04 | Bass guitar | Music & Radio | 3.15× | ||
| 05 | Piano | Music & Radio | 2.73× | ||
| 06 | Electric guitar | Music & Radio | 2.71× | ||
| 07 | Livemusic | Music & Radio | 2.17× | ||
| 08 | Uniqlo | Shopping | 2.04× | ||
| 09 | Contemporary R&B | Music & Radio | 1.91× | ||
| 10 | Blues music | Music & Radio | 1.84× | ||
| 11 | Manga | Literature | 1.76× | ||
| 12 | Musical film | Movies & TV | 1.70× | ||
| 13 | Modern art | Arts & Culture | 1.66× | ||
| 14 | Twitch | Games | 1.64× | ||
| 15 | Michael Jackson | Music & Radio | 1.61× | ||
| 16 | Sustainable energy | Home & Garden | 1.58× | ||
| 17 | House music | Music & Radio | 1.57× | ||
| 18 | Music videos | Music & Radio | 1.56× | ||
| 19 | Retro style | Fashion & Accessoires | 1.56× | ||
| 20 | Comics | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.24× | |
| Sustainability | BALANCE | 1.23× | |
| Tradition | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.88× | |
| Creativity | OPEN | 0.90× | |
| Need for Security | CONSERVATISM | 0.90× |
Popular music has an estimated audience of 1,995,548 people in Belgium, concentrated in East Flanders and Antwerp.
50.9% of Popular music fans are female, 49.1% are male, with an average age of 40.2 years.
Popular music fans show strongest brand affinity for Bass guitar (3.15×), Piano (2.73×), and Blues music (1.84×) over the country average.
Popular music fans in Belgium are most concentrated in East Flanders (reach ~200K), Antwerp (reach ~200K), and Hainaut (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Popular music itself, the audience over-indexes on Piano (2.73×), Blues music (1.84×), Acoustic guitar (3.26×), and Music videos (1.56×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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