Rascasse Audience Intelligence

Sustainable energy Audience in Belgium

A data profile of the people who buy, follow and care about Sustainable energy in Belgium — modelled from more than twelve digital signal sources. Sustainable energy has an estimated audience of 1,136,036 people in Belgium.

Sustainable energy has an estimated audience of 1,136,036 people in Belgium. 47.9% are female, 52.1% are male, average age 45.5. Top brand affinities: Fluvius, Solar power, Engie, Renewable energy, Efficient energy use.

Top brand affinities include Fluvius, Solar power, Engie, with strongest over-indexing on Fluvius (12.38× the country average).

Demographically, the Sustainable energy audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

The typical Sustainable energy fan in Belgium is balanced, around 45.5 years old, with strong Design Affinity tendencies and a notable affinity for Fluvius.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Sustainable energy profile in Belgium.

Audience size
1.1M
in Belgium
Gender
47.9%
52.1% male
Age
45.5
average years
Country rank
#716
Topic in Belgium
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable energy fans

47.9% are female, 52.1% are male, average age 45.5.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Sustainable energy audience in Belgium
MetricValue
Female47.9%
Male52.1%
Average age45.5
Estimated audience size1,136,036
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Sustainable energy audience in Belgium
Age bracketShare%
16-199%
20-2915%
30-3916%
40-4922%
50+38%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Sustainable energy audience comes from Belgium.

Worldwide audience distribution share by country for Sustainable energy
CountryShare
United States21.3%
Germany8.9%
Italy8.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable energy audience
#·InterestCategoryAffinity×
01Solar powerHome & Garden20.48×
02Energy conservationHome & Garden13.29×
03FluviusHome & Garden12.38×
04Renewable energyBusiness & Career12.38×
05Efficient energy useTechnology & Electronics11.96×
06Solar panelHome & Garden9.43×
07PhotovoltaicsHome & Garden7.58×
08Heat pumpHome & Garden7.34×
09EngieHome & Garden6.66×
10LawnHome & Garden6.25×
11HVACHome & Garden4.85×
12Small and medium enterprisesBusiness & Career4.46×
13EnecoHome & Garden4.04×
14Solar energyHome & Garden3.88×
15De TijdNews3.20×
16De LijnCars & Mobility2.28×
17BelfiusBusiness & Career2.14×
18AldiShopping2.08×
19Colruyt (supermarket)Food & Beverages1.65×
20Het Laatste NieuwsNews1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable energy audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.25×
Pet OwnershipJOY1.20×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable energy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.20×
Design AffinityPREMIUM1.25×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Belgium who actively search for Sustainable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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