A data profile of the people who buy, follow and care about Fluvius in Belgium — modelled from more than twelve digital signal sources. Fluvius has an estimated audience of 2,214,069 people in Belgium.
The average Fluvius fan in Belgium is 45.0 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Top brand affinities include Sustainable energy, Renewable energy, Efficient energy use, with strongest over-indexing on Sustainable energy (12.38× the country average).
Demographically, the Fluvius audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Fluvius fan in Belgium is balanced, around 45.0 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Fluvius profile in Belgium.
49.9% are female, 50.1% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 45.0 |
| Estimated audience size | 2,214,069 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Fluvius audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 95.0% |
| Netherlands | 1.2% |
| Croatia | 0.6% |
Where the Fluvius audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~200K | 2.21× | |
| 02 | West Flanders | ~400K | 2.16× | |
| 03 | East Flanders | ~500K | 2.07× | |
| 04 | Antwerp | ~400K | 1.80× | |
| 05 | Flemish Brabant | ~300K | 1.67× | |
| 06 | Brussels | ~90K | 0.61× | |
| 07 | Luxembourg | ~20K | 0.36× | |
| 08 | Province of Namur | ~30K | 0.28× | |
| 09 | Walloon Brabant | ~20K | 0.27× | |
| 10 | Liege | ~30K | 0.18× | |
| 11 | Hainaut | ~40K | 0.17× |
The strongest cross-interests of the Fluvius audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 12.38× | ||
| 02 | Energy conservation | Home & Garden | 5.01× | ||
| 03 | Homeowner association | Business & Career | 5.01× | ||
| 04 | Efficient energy use | Technology & Electronics | 4.54× | ||
| 05 | Tesla Motors | Cars & Mobility | 4.13× | ||
| 06 | Renewable energy | Business & Career | 3.93× | ||
| 07 | Home automation | Technology & Electronics | 3.71× | ||
| 08 | Stihl | Home & Garden | 3.71× | ||
| 09 | Photovoltaic system | Home & Garden | 3.52× | ||
| 10 | Online banking | Business & Career | 2.81× | ||
| 11 | Photovoltaics | Home & Garden | 2.74× | ||
| 12 | Uniqlo | Shopping | 2.61× | ||
| 13 | Innovation | Business & Career | 2.42× | ||
| 14 | Retail banking | Business & Career | 2.41× | ||
| 15 | First class travel | Travel & Leisure | 2.27× | ||
| 16 | Solar energy | Home & Garden | 2.12× | ||
| 17 | Solar panel | Home & Garden | 2.00× | ||
| 18 | Internet & Social Media | 1.81× | |||
| 19 | Local food | Food & Beverages | 1.58× | ||
| 20 | Škoda Auto | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.52× | |
| Quality Awareness | PREMIUM | 1.53× | |
| Individualism | JOY | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| Extroversion | THRILL | 0.83× | |
| Price Sensitivity | PREMIUM | 0.88× |
Fluvius's target market in Belgium covers an estimated 2,214,069 people, concentrated in East Flanders and Antwerp.
49.9% of the Fluvius audience are female, 50.1% are male, with an average age of 45.0 years.
Fluvius fans show strongest brand affinity for Sustainable energy (12.38×), Renewable energy (3.93×), and Efficient energy use (4.54×) over the country average.
Fluvius fans in Belgium are most concentrated in East Flanders (reach ~500K), Antwerp (reach ~400K), and West Flanders (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Fluvius itself, the audience over-indexes on Renewable energy (3.93×), Efficient energy use (4.54×), Tesla Motors (4.13×), and Energy conservation (5.01×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Fluvius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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