A data profile of the people who buy, follow and care about Innovation in Belgium — modelled from more than twelve digital signal sources. Innovation has an estimated audience of 1,574,461 people in Belgium.
The average Innovation fan in Belgium is 44.9 years old, balanced, and lives primarily in Brussels.
The audience is concentrated in Brussels, East Flanders, Flemish Brabant.
Top brand affinities include Google Maps, TV-Gids, Engie, with strongest over-indexing on Google Maps (2.42× the country average).
Demographically, the Innovation audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Innovation fan in Belgium is balanced, around 44.9 years old, with strong Social Media Usage tendencies and a notable affinity for Google Maps.
The key figures that characterise the Innovation profile in Belgium.
47.1% are female, 52.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 44.9 |
| Estimated audience size | 1,574,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Innovation audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
Where the Innovation audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.64× | |
| 02 | Flemish Brabant | ~200K | 1.30× | |
| 03 | East Flanders | ~200K | 1.06× | |
| 04 | Walloon Brabant | ~40K | 1.06× | |
| 05 | Antwerp | ~200K | 1.05× | |
| 06 | Province of Namur | ~70K | 0.97× | |
| 07 | Hainaut | ~100K | 0.91× | |
| 08 | Liege | ~100K | 0.91× | |
| 09 | West Flanders | ~100K | 0.87× | |
| 10 | Luxembourg | ~30K | 0.86× | |
| 11 | Limburg | ~60K | 0.81× |
The strongest cross-interests of the Innovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private equity | Business & Career | 8.33× | ||
| 02 | Creative entrepreneurship | Business & Career | 6.47× | ||
| 03 | Sole proprietorship | Business & Career | 6.46× | ||
| 04 | Small and medium enterprises | Business & Career | 4.83× | ||
| 05 | Investor | Business & Career | 3.93× | ||
| 06 | Database | Technology & Electronics | 3.87× | ||
| 07 | Renewable energy | Business & Career | 3.71× | ||
| 08 | Small business | Business & Career | 3.34× | ||
| 09 | Gemini | Technology & Electronics | 3.16× | ||
| 10 | Claude | Technology & Electronics | 2.97× | ||
| 11 | Beobank | Business & Career | 2.96× | ||
| 12 | Google Maps | Internet & Social Media | 2.42× | ||
| 13 | De Tijd | News | 2.36× | ||
| 14 | Engie | Home & Garden | 2.35× | ||
| 15 | Belfius | Business & Career | 2.33× | ||
| 16 | VRT NWS | Movies & TV | 2.29× | ||
| 17 | TV-Gids | Movies & TV | 2.06× | ||
| 18 | Hubo | Shopping | 1.76× | ||
| 19 | Belgium | Travel & Leisure | 1.71× | ||
| 20 | Colruyt (supermarket) | Food & Beverages | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 2.71× | |
| Early Adopter Mentality | POWER | 1.63× | |
| Pet Ownership | JOY | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.16× | |
| Travelling | THRILL | 1.30× | |
| Design Affinity | PREMIUM | 1.37× |
Innovation has an estimated audience of 1,574,461 people in Belgium, concentrated in Brussels and East Flanders.
47.1% of Innovation fans are female, 52.9% are male, with an average age of 44.9 years.
Innovation fans show strongest brand affinity for Google Maps (2.42×), TV-Gids (2.06×), and Engie (2.35×) over the country average.
Innovation fans in Belgium are most concentrated in Brussels (reach ~200K), East Flanders (reach ~200K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Innovation itself, the audience over-indexes on TV-Gids (2.06×), Engie (2.35×), Belfius (2.33×), and Small and medium enterprises (4.83×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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