A data profile of the people who buy, follow and care about Innovation in Mexico — modelled from more than twelve digital signal sources. Innovation has an estimated audience of 5,002,144 people in Mexico.
Innovation has an estimated audience of 5,002,144 people in Mexico. 51.5% are female, 48.5% are male, average age 34.9. Top brand affinities: LinkedIn, Social media marketing, Small and medium enterprises, Investor, Web development.
Top brand affinities include LinkedIn, Social media marketing, Small and medium enterprises, with strongest over-indexing on LinkedIn (6.12× the country average).
Demographically, the Innovation audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Innovation fan in Mexico is balanced, around 34.9 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Innovation profile in Mexico.
51.5% are female, 48.5% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 34.9 |
| Estimated audience size | 5,002,144 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Innovation audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
The strongest cross-interests of the Innovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Data analysis | Technology & Electronics | 7.94× | ||
| 02 | Business intelligence | Business & Career | 7.65× | ||
| 03 | Email marketing | Business & Career | 7.11× | ||
| 04 | Social media marketing | Business & Career | 6.92× | ||
| 05 | Financial technology | Business & Career | 6.28× | ||
| 06 | Business model | Business & Career | 6.21× | ||
| 07 | Internet & Social Media | 6.12× | |||
| 08 | Investor | Business & Career | 6.10× | ||
| 09 | Web development | Business & Career | 5.33× | ||
| 10 | Small and medium enterprises | Business & Career | 4.70× | ||
| 11 | Financial accounting | Business & Career | 4.30× | ||
| 12 | Educational technology | Business & Career | 4.27× | ||
| 13 | Investment management | Business & Career | 4.07× | ||
| 14 | Database | Technology & Electronics | 3.96× | ||
| 15 | Small business | Business & Career | 3.40× | ||
| 16 | Gmail | Internet & Social Media | 2.88× | ||
| 17 | Gemini | Technology & Electronics | 2.69× | ||
| 18 | BBVA | Business & Career | 2.09× | ||
| 19 | United States | Travel & Leisure | 1.63× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.13× | |
| Early Adopter Mentality | POWER | 2.61× | |
| Risk Appetite | THRILL | 2.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.10× | |
| Extroversion | THRILL | 1.21× | |
| Spirituality | BALANCE | 1.39× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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