Innovation Audience in Mexico
Innovation has an estimated audience of 5,002,144 people in Mexico. 51.5% are female, 48.5% are male, average age 34.9. Top brand affinities: LinkedIn, Social media marketing, Small and medium enterprises, Investor, Web development.
Top brand affinities include LinkedIn, Social media marketing, Small and medium enterprises, with strongest over-indexing on LinkedIn (6.12× the country average). Demographically, the Innovation audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Innovation fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 34.9 |
| Estimated audience size | 5,002,144 |
Audience persona
The typical Innovation fan in Mexico is balanced, around 34.9 years old, with strong Travelling tendencies and a notable affinity for LinkedIn.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 6.12× | Internet & Social Media | |
| Social media marketing | 6.92× | Business & Career |
| Small and medium enterprises | 4.7× | Business & Career |
| Investor | 6.1× | Business & Career |
| Web development | 5.33× | Business & Career |
| Small business | 3.4× | Business & Career |
| Database | 3.96× | Technology & Electronics |
| Educational technology | 4.27× | Business & Career |
| Financial technology | 6.28× | Business & Career |
| Business model | 6.21× | Business & Career |
| Email marketing | 7.11× | Business & Career |
| BBVA | 2.09× | Business & Career |
| Business intelligence | 7.65× | Business & Career |
| Gemini | 2.69× | Technology & Electronics |
| Gmail | 2.88× | Internet & Social Media |
| Consumer electronics | 1.58× | Technology & Electronics |
| Investment management | 4.07× | Business & Career |
| Data analysis | 7.94× | Technology & Electronics |
| Financial accounting | 4.3× | Business & Career |
| United States | 1.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.56 |
| Spirituality | BALANCE | 1.45 |
| Risk Appetite | THRILL | 1.34 |
| Urban Lifestyle | OPEN | 1.32 |
| Creativity | OPEN | 1.14 |
| Quality Awareness | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
See Innovation audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.