A data profile of the people who buy, follow and care about Innovation in United Kingdom — modelled from more than twelve digital signal sources. Innovation has an estimated audience of 7,333,924 people in United Kingdom.
The average Innovation fan in United Kingdom is 45.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Google Docs, Small business, Claude, with strongest over-indexing on Google Docs (4.89× the country average).
Demographically, the Innovation audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Innovation fan in United Kingdom is balanced, around 45.1 years old, with strong Career Orientation tendencies and a notable affinity for Google Docs.
The key figures that characterise the Innovation profile in United Kingdom.
48.0% are female, 52.0% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 45.1 |
| Estimated audience size | 7,333,924 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Innovation audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
Where the Innovation audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1M | 1.25× | |
| 02 | Greater London | ~1M | 1.19× | |
| 03 | England | ~5.5M | 1.17× | |
| 04 | East of England | ~700K | 1.06× | |
| 05 | South East | ~1M | 1.05× | |
| 06 | Wales | ~400K | 1.04× | |
| 07 | North East | ~300K | 1.04× | |
| 08 | East Midlands | ~500K | 1.00× | |
| 09 | South West | ~600K | 0.96× | |
| 10 | Northern Ireland | ~200K | 0.96× | |
| 11 | Scotland | ~600K | 0.84× | |
| 12 | Yorkshire and the Humber | ~400K | 0.75× | |
| 13 | West Midlands | ~200K | 0.71× |
The strongest cross-interests of the Innovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Venture capital | Business & Career | 7.07× | ||
| 02 | GitHub | Internet & Social Media | 6.23× | ||
| 03 | Node.js | Technology & Electronics | 5.90× | ||
| 04 | Email marketing | Business & Career | 5.39× | ||
| 05 | Google Docs | Internet & Social Media | 4.89× | ||
| 06 | Business model | Business & Career | 4.74× | ||
| 07 | Small and medium enterprises | Business & Career | 4.67× | ||
| 08 | Gemini | Technology & Electronics | 4.61× | ||
| 09 | Social media marketing | Business & Career | 4.41× | ||
| 10 | Customer relationship management | Business & Career | 3.84× | ||
| 11 | Digital marketing | Business & Career | 3.57× | ||
| 12 | Claude | Technology & Electronics | 3.50× | ||
| 13 | Office 365 | Technology & Electronics | 3.49× | ||
| 14 | Drop shipping | Shopping | 3.29× | ||
| 15 | Gmail | Internet & Social Media | 3.21× | ||
| 16 | Small business | Business & Career | 3.18× | ||
| 17 | Octopus Energy | Home & Garden | 2.64× | ||
| 18 | Training | Sports | 2.34× | ||
| 19 | Education | Business & Career | 2.03× | ||
| 20 | London | Travel & Leisure | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.09× | |
| Early Adopter Mentality | POWER | 2.35× | |
| Risk Appetite | THRILL | 2.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.28× | |
| Extroversion | THRILL | 1.29× | |
| Pet Ownership | JOY | 1.31× |
Innovation has an estimated audience of 7,333,924 people in United Kingdom, concentrated in England and Greater London.
48.0% of Innovation fans are female, 52.0% are male, with an average age of 45.1 years.
Innovation fans show strongest brand affinity for Google Docs (4.89×), Small business (3.18×), and Claude (3.5×) over the country average.
Innovation fans in United Kingdom are most concentrated in England (reach ~5.5M), Greater London (reach ~1M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Innovation itself, the audience over-indexes on Small business (3.18×), Claude (3.5×), Business model (4.74×), and Gmail (3.21×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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