A data profile of the people who buy, follow and care about Claude in United Kingdom — modelled from more than twelve digital signal sources. Claude has an estimated audience of 10,176,176 people in United Kingdom.
The average Claude fan in United Kingdom is 44.9 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Office 365, Innovation, Google Analytics, with strongest over-indexing on Office 365 (6.79× the country average).
Demographically, the Claude audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Claude fan in United Kingdom is balanced, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for Office 365.
The key figures that characterise the Claude profile in United Kingdom.
50.2% are female, 49.8% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 44.9 |
| Estimated audience size | 10,176,176 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Claude audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.8% |
| France | 9.5% |
| Japan | 8.8% |
Where the Claude audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~900K | 1.48× | |
| 02 | West Midlands | ~300K | 1.36× | |
| 03 | Yorkshire and the Humber | ~500K | 1.31× | |
| 04 | East of England | ~400K | 1.02× | |
| 05 | North East | ~200K | 0.97× | |
| 06 | South West | ~300K | 0.81× | |
| 07 | East Midlands | ~200K | 0.69× | |
| 08 | North West | ~200K | 0.41× |
The strongest cross-interests of the Claude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Analytics | Internet & Social Media | 7.10× | ||
| 02 | Office 365 | Technology & Electronics | 6.79× | ||
| 03 | AmazonFresh | Shopping | 5.30× | ||
| 04 | WordPress | Technology & Electronics | 5.24× | ||
| 05 | Caixa Econômica Federal | Business & Career | 4.76× | ||
| 06 | Affiliate marketing | Business & Career | 4.13× | ||
| 07 | Innovation | Business & Career | 3.50× | ||
| 08 | GitHub | Internet & Social Media | 3.49× | ||
| 09 | Information security | Business & Career | 2.87× | ||
| 10 | Master of Business Administration | Business & Career | 2.77× | ||
| 11 | Internet & Social Media | 2.71× | |||
| 12 | Employment website | Business & Career | 2.36× | ||
| 13 | Political science | Business & Career | 2.26× | ||
| 14 | Artificial intelligence | Technology & Electronics | 2.21× | ||
| 15 | Wikipedia | Internet & Social Media | 2.07× | ||
| 16 | Philanthropy | Arts & Culture | 1.99× | ||
| 17 | Livemusic | Music & Radio | 1.93× | ||
| 18 | Sustainable energy | Home & Garden | 1.84× | ||
| 19 | Google Drive | Technology & Electronics | 1.79× | ||
| 20 | NatWest | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.65× | |
| Career Orientation | POWER | 1.61× | |
| Travelling | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Sports Activity | POWER | 0.94× | |
| Price Sensitivity | PREMIUM | 0.96× |
Claude's target market in United Kingdom covers an estimated 10,176,176 people, concentrated in South East and Yorkshire and the Humber.
50.2% of the Claude audience are female, 49.8% are male, with an average age of 44.9 years.
Claude fans show strongest brand affinity for Office 365 (6.79×), Innovation (3.5×), and Google Analytics (7.1×) over the country average.
Claude fans in United Kingdom are most concentrated in South East (reach ~900K), Yorkshire and the Humber (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Claude itself, the audience over-indexes on Innovation (3.5×), Google Analytics (7.1×), Wikipedia (2.07×), and Artificial intelligence (2.21×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Claude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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